CDMN service characteristics of China Unicom

in p>21, the CDMA network of Hangzhou Unicom began to give foreign numbers.

as we all know, as a new generation of mobile communication technology, CDMA network has superior characteristics over GSM network in an all-round way. It not only has the characteristics of clear voice, high connection rate, and is not easy to be dropped and eavesdropped, but also has the characteristics of ultra-low radiation, which is the biggest selling point of CDMA mobile phones. Therefore, CDMA network is praised as a green network.

however, CDMA service still encountered many obstacles when it started at the beginning. At that time, the development of CDMN network was very difficult, especially in the lead-in period, which was difficult for users to accept, and the terminal supply could not keep up, and the operators themselves did not have the experience of developing CDMA network services. Looking back on the original difficulties, Xu Deqin, general manager and party secretary of the company, is still hard to let go.

according to the requirements at that time, the mobile phone terminals of all subordinate branches will be purchased and sold in a unified way. Hangzhou Unicom, headed by Xu Deqin, has taken another successful road innovatively according to local economic characteristics and consumption habits of Hangzhou.

Xu deqin believes that subsidizing CDMA networks for mobile phones will cause a great burden to enterprises, which is not conducive to cultivating the whole market. Moreover, the unified purchase of mobile phones will also restrict the flexible sales of the market. At the same time, Xu Deqin has always believed that China Unicom can't do everything by itself if it wants to develop. It should be good at using the channels of partners to cross the sea and achieve a win-win situation.

based on these understandings, Hangzhou Unicom proposed that terminal sales should take the road of socialized development, rely on social agency channels, creatively build an industrial chain, realize the marketization of mobile phone supply, and guide agents to purchase CDMA terminals themselves. In order to better support and manage agents, Hangzhou Unicom contributed its own business hall and provided it to agents for free. At the same time, Hangzhou Unicom has also made many stores. "This is very beneficial to our promotion, and the sales volume accounts for 6% of the total CDMA network promotion." Xu Deqin fully affirmed this.

with the efforts of Hangzhou Unicom, the company has established cooperative relations with more than 4 agents, and gradually formed a well-operated CDMA industrial chain. The experience of mobile phone marketization of Hangzhou Unicom has also been promoted throughout the country. In the process of mobile phone marketization, many branches have to give hundreds of millions of yuan in price subsidies, while Hangzhou Unicom has not only failed, but its CDMA network has also taken the lead in entering the profit period in the country. At present, Hangzhou Unicom has more than 3, CDMA users and successfully introduced a new generation of mobile communication in Hangzhou.

Honesty-based, Solid Service

Facing the competition, how to better enable enterprises to develop sustainably has always been a problem that Hangzhou Unicom has been trying to solve. If innovation is the internal cause of enterprise development, then service can be regarded as the external cause of enterprise development. Service in place can make customers last for a long time, and service is the eternal theme of Unicom. And service can never be separated from the support of integrity.

for a long time, the phone bill has been the focus of users' attention. In order to improve the service quality and let consumers clearly understand the consumption, Hangzhou Unicom pays close attention to the billing management system and even invites a third party to supervise itself. On the eve of "March 15th" in 23, Zhejiang Unicom invited relevant quality supervision departments to test and certify the billing system of Hangzhou Unicom, and announced the test results to the public. The results show that there is no mistake in Hangzhou Unicom's millions of bills, which really makes consumers talk easily and spend with confidence. Hangzhou Unicom has therefore become the first municipal branch of Zhejiang Unicom to pass the third-party authority's billing demonstration.

In response to the strong user complaints about SP charges, Hangzhou Unicom made strict regulations at the beginning of December 23, and promised to the society that if users complained that the phenomenon of SP vendors' unreasonable charges was true, Hangzhou Unicom would pay the SP fees in advance, and then proceed with comprehensive verification and implementation. If it was indeed "SMS robbery", the SP would pay double. At the same time, Hangzhou Unicom also effectively monitored SP and strengthened management. In the past, when a user ordered a short message, it was confirmed as soon as the user ordered it. After strengthening management, China Unicom asked SP to reply to the service content and price ordered by the user again after the user ordered it, and it could be successful only after the user confirmed it again. This move has also won a good social effect for Hangzhou Unicom.

This year marks the 1th anniversary of the implementation of the Consumer Law and the 2th anniversary of the establishment of China Consumers Association. The Chinese Consumers Association has defined the theme of consumption in 24 as "Integrity and Rights Protection". In this regard, Hangzhou Unicom made a positive response, and held a press conference on February 29th, which was the first in the country to promise to the society. From March 1st, all Unicom users in Hangzhou, real-name registration system, disagreed with the telephone bill generated in Zhejiang Province, and they could report it to Hangzhou Unicom through people or telephone. If it could not be verified for a while, Hangzhou Unicom would give a refund first. If it is indeed the fault of Unicom's work, which causes losses to users in telephone charges, Hangzhou Unicom will pay double compensation. Once this move was launched, it immediately caused a sensation in the society, forcing Zhejiang Mobile to follow up in an all-round way, and also put forward the concept of "error of telephone charges, double return".

While doing a good job in good faith service, Hangzhou Unicom has also formulated different service standards according to the characteristics of different users, such as adopting a standardized rapid response mechanism for general customers and establishing a special service system platform for this purpose; Personalized service for major customers, sending special customer representatives, providing more humanized services according to customer needs, and giving reasonable suggestions to customers. In order to better serve customers, on the basis of "package" and "buffet", Hangzhou Unicom launched "personal communication financial management" service on the eve of "March 15th" this year, that is, the communication products are modularized, and the package settings are used to meet different needs. Users can set specific requirements for voice services, short messages, wireless Internet access and other services according to their own needs. In order to promote this service better, Hangzhou Unicom also specially trained a group of skilled personnel to tailor a package for users according to their needs.

Building a boutique network

As a full-service operator, Hangzhou Unicom has been making unremitting efforts around the six characters of "innovation, breakthrough and development" since its establishment. Especially in the last two years, in line with the idea of "let opportunities make money", Hangzhou Unicom has made a big fuss about CDMA business. Facing the market, how to transform technological advantages into market advantages and market advantages into brand advantages is a hot issue that Hangzhou Unicom pays attention to. To this end, Hangzhou Unicom put forward the slogan of "building a boutique network and serving the market development".

boutique network is the key point of Hangzhou Unicom's construction. Xu Deqin thinks that "building a boutique network" is not just a slogan, but has specific connotations, including the breadth and depth of network coverage and the ability to provide various new services. In CDMA network construction, Hangzhou Unicom has been pursuing the principle of "early investment, early construction and early effectiveness", focusing on construction and network optimization. By the end of 23, Hangzhou Unicom had achieved the goal of "six two projects" in the construction of C network, that is, two districts (counties, cities and scenic spots), two roads (national highways and provincial highways), two roads (expressways and ring roads), two ports (airports and land ports) and two points (Zhejiang Unicom's assistance points-Chun 'an County and Hangzhou Unicom's assistance points). The "seven similarities" have been realized, that is, one indoor and outdoor, one underground, one upstairs and one downstairs, one mobile pause, one busy and idle time, one voice data and one urban scenic spot. In order to do a good job in network optimization, Hangzhou Unicom also cooperated with Unicom Guomai to invite foreign experts to assist in network optimization.

through hard work, at present, the coverage rate of CDMA network in Hangzhou Unicom is 95%, the coverage rate of effective population is 96%, the coverage rate of stations in towns and villages is 1%, the coverage rate of traffic trunk lines is 95%, and the coverage rate of major tourist attractions is 98%, which is in a leading position in China. But this is not the ultimate goal of Hangzhou Unicom. General Manager Xu Deqin revealed that on May 17th this year, Hangzhou Unicom will announce that users who provide a mobile phone of a regional mobile company can get through but Unicom's mobile phone can't get through will be rewarded by Hangzhou Unicom.

Reporter's Note:

As the outstanding branch of China Unicom, many of its ideas and actions are worth learning. Xu Deqin, the general manager, has been working tirelessly to find the way of innovation and sustainable development since the establishment of Hangzhou Unicom. As a leader of state-owned enterprises, Xu Deqin has been advocating the concept of "having a scientific outlook on development and a scientific outlook on performance" within the company, and opposing irresponsible actions that disregard the long-term development of enterprises for immediate interests. According to the slogan of "neck and neck, each with its own characteristics" put forward by the headquarters of China Unicom, Xu Deqin also put forward the goal of "taking the lead in realizing" neck and neck, each with its own characteristics "in the eastern region according to the current situation of Hangzhou Unicom, and made a detailed implementation plan for this. At the same time of scientific development, Hangzhou Unicom has not forgotten to repay the society and put forward the concept of "enterprises should develop with society". Xu Deqin often warns employees that enterprises are pursuing the coordinated development of society and enterprises, rather than simply maximizing profits. Being brave in taking social responsibility is an important symbol of enterprise maturity. Xu Deqin said that around the development strategy of "Digital Zhejiang" and "Paradise Silicon Valley" proposed by Zhejiang Province and the municipal government, Hangzhou Unicom will spare no effort to continue to contribute to make more enterprises, families and individuals enjoy the success and comfort brought by modern communication.

History:

On July 19th, 1994, China United Communications Co., Ltd. was established.

in 1995, China United communications co., ltd. Zhejiang branch was established.

on March 28th, 1997, 13GSM mobile communication service was officially launched in Hangzhou, marking the full start of China Unicom's business operation in Zhejiang and Hangzhou.

in December 1999, 193 long-distance service was opened to customers in Hangzhou;

In July 1999, 165 Internet service was opened to customers in Hangzhou.

in January, 2, China Unicom Co., Ltd. Hangzhou Branch was established on the basis of Hangzhou business area of China Unicom Co., Ltd. Zhejiang Branch;

In April 2, the original China Telecom Guoxin Paging System was transferred to China Unicom, which further strengthened the power of China Unicom.

On June 21st and 22nd, 2, China Unicom Co., Ltd. was listed in new york and Hongkong respectively, which was an important step for China Unicom to enter the international market. Hangzhou Branch of China Unicom Co., Ltd. was a part of the listed company.

In October, 2, China Unicom opened the first nationwide "11" 24-hour customer service hotline in Hangzhou, which greatly improved the service level of Hangzhou Unicom.

On October 15th, 21, Hangzhou Branch of New Space-Time Mobile Communication Co., Ltd. was established, responsible for CDMA network construction, operation and maintenance, market operation and service provision in Hangzhou.

on January 8, 22, Unicom's new space-time CDMA mobile communication service was put into trial operation in Hangzhou.

On April 8, 22, Unicom's new space-time CDMA mobile communication service was officially launched in Hangzhou, marking the development of Hangzhou Unicom entering a new stage.

On October 9, 22, China Unicom's A shares were successfully listed on the Shanghai Stock Exchange, which created a new milestone in the development of China Unicom and became the only telecom operator in China that was listed both overseas and domestically.