How to improve the conversion rate of WeChat official account advertisements?

The most important thing about WeChat official account is the article of WeChat official account. The article quality of official WeChat account determines the quality of official WeChat account, so the article content of official WeChat account should be attractive enough, not only colorful in form, but also vivid, interesting, attractive and bright, which can arouse readers' emotions. Only by maintaining the output of high-quality articles can we improve the conversion rate of official WeChat accounts.

Second, set up more powder-increasing activities

Without fans, there will be no exposed articles and no one will read them. Therefore, it is necessary to set up more activities and increase the number of fans of the official WeChat account. Sharing gifts and other offline activities, or paying attention to WeChat official accounts to participate in the red envelope lottery, and contacting some WeChat official accounts online to help you drain and promote, can attract a large number of fans to pay attention to WeChat official accounts, and the number of fans will increase, and the conversion rate will slowly increase.

Third, enhance the interaction with fans.

After the number of fans increases, be sure to maintain high-frequency interaction with fans. In the article of WeChat official account, several hot topics should be set for users to participate in the discussion. For example, May Day is coming, we can hold a message to send gifts, select a few users who leave messages to reply and give them some small gifts, which not only narrows the distance with fans, but also improves the topic heat, and the conversion rate naturally increases.

Fourth, hold more interesting activities.

For example, holding more prize-winning questions and answers, message lottery, online voting and other activities should be related to fans and stimulate readers' desire to participate and enjoy, which is also a great way to improve the conversion rate of official WeChat accounts.