What is logistics promotion advertisement?

First, the definition of logistics promotional advertising

Logistics promotion advertising is a marketing form that advertises other kinds of goods or services with the appearance of a product (including its label, bag, box, bottle, box, barrel, cup, bottle cap and even the shape itself), and makes the attached advertising information reach the target audience accurately through the market circulation channel of the product itself. The biggest difference between logistics promotion advertising and other marketing methods is that this kind of advertising does not depend on any third-party media such as newspapers, radio, television, internet and so on. Therefore, almost no extra energy is consumed, no special distribution channels need to be established, no environmental pollution will be brought, and even environmental pollution can be improved. Moreover, because the potential users of logistics promotion advertisements are highly consistent with the users who carry goods, this * * * media advertising model has a very good effect on the sales of both goods.

Second, the proposer of the concept of logistics promotional advertising

Beijing * * * Sheng Media Advertising Co., Ltd. is the initiator, practitioner and disseminator of logistics promotion advertising concept. * * * Sheng Media Advertising Co., Ltd. is the first company in the world to put forward the concept of logistics promotion advertising, and it is also the only advertising company in the world whose main business is logistics promotion advertising communication.

* * * Sheng Media Advertising Co., Ltd. is the first in the world to put forward the concept of * * * raw media. * * * The core of the concept of RAW Media is that everything is media, and it advocates carrying information through the commodity itself to effectively promote other commodities with the same consumer groups. Promote the sale of another commodity without increasing any investment, establishing new channels and producing any pollution; Because people pay attention to the information of another commodity and buy more carrier commodities in turn, the sales of the two commodities promote each other. Just like the "* * * phenomenon" between different species in nature, we call this advertising method * * * media, and the products carrying advertising information are called * * * media.

The ideal of "* * * media" is to recreate the phenomenon of * * * in biology in the advertising industry, and establish a platform for all commodity media providers and all * * * media demanders, so as to maximize products, maximize benefits, minimize energy consumption and minimize environmental pollution, and make our advertising industry a mutually beneficial industry.

Third, the advantages of logistics advertising

1, great breadth and depth: where commodity carriers can reach, advertisements can reach without any space restrictions. For example, if advertisements are posted on all coke bottles that leave the factory, the advertising information will quickly spread all over the country with coke, reaching all provinces, cities, towns and even villages that sell coke.

2. Time is extremely effective, and the spread is also very rapid: as we all know, every commodity has an expiration date, that is to say, if an advertisement is attached to a commodity, generally speaking, the advertising information will definitely reach consumers within the expiration date of the commodity, especially the advertising information attached to fast-moving consumer goods. For example, the advertising information of a new movie about to be grandly released will be posted on a snack food with a very high sales volume, such as a brand of melon seeds, and this information will spread all over the country within one week.

The effective reading rate of100% is unprecedented: the effective reading rate of any traditional media is very low. A newspaper may carry tens of thousands of pieces of advertising information, and the possibility of readers reading a certain piece of advertising information is only one in ten thousand. * * * The media is completely different. Imagine that if there is a beautiful advertisement printed on your toothpaste tube and your signature pen, we can totally believe that you will read it 100% of the time, and review it frequently until you will never forget it.

4. Don't waste advertisers' money: most of the money is spent on media companies by using traditional media to publish advertisements. The operating costs of TV stations, newspapers and traditional media companies are too high, and all expenses and activities are spent by advertisers. How much did it really promote effectively for advertisers? Too few. Spend 10% on consumers. * * * media is completely different, because * * * media doesn't have the cost of smashing, and advertisers don't need to pay for it.

Every penny is spent on the cutting edge: with commodities as the medium, it is easy to distinguish between people with spending power and those without spending power. People who often buy melon seeds, cola and red wine are all people with spending power, so it is right to publish any advertisements in these commodity media, because they are the people who spend money. Fei filmed a 100 episode TV series for the old rural lady. The old lady is very happy, but will she pay for the advertisement behind the TV series? She won't, because she has no purchasing power. Only * * * Sheng Media can do it, so that every penny is spent on the cutting edge and every penny is spent on potential consumers with purchasing power.

6. Extremely sticky: As long as the packaging of goods still exists, media goods will always endorse another product. For example, advertisements for express delivery companies and car rental companies are printed on the packaging bottles of shampoo. After reading it, even if you forget the information temporarily, you must know where to get it back when you need it.

7. It is easy to attract attention and impressive: several friends are walking in the street, and one of them bought a bottle of mineral water. Who knows that the latest movie information is printed on mineral water bottles? Imagine that this bottle of water and this movie will definitely become the focus of discussion and will be relayed to others. Will they do this when they see the advertisement in the newspaper? Do they do this when they see advertisements on TV? Will they do this when they see the advertisement in the elevator? No, people are numb to those things.

8. Extremely accurate: There is no more accurate way of advertising communication than this form of advertising. For example, how to find the target consumers of hypertension therapeutic devices? Doing TV commercials all over the sky? No, the cost is too high. An advertisement in the newspaper? No, because there is no research that shows that people with hypertension love reading newspapers more than others. Radio, internet, outdoor, everything is not good. In the end, the best way of advertising communication is to use the packaging of hypertension drugs as the medium to find the target consumers accurately through the spontaneous circulation of hypertension drugs in the market, which only * * * Sheng Media can do.

9. Very low advertising production cost: Only need to redesign the packaging of the original goods, and hardly need to increase the advertising production cost. The layout of a bag of washing powder is similar to that of a newspaper. There is not so much to write about washing powder itself. Why not take out half the page to serve other goods? Do not increase any cost, benefit others.

10, extremely low advertising cost: you don't need to form a new team, establish a new distribution channel, or pay huge advertising costs, just need low advertising costs, and * * * media can do everything for you.

1 1, without increasing energy consumption and garbage discharge, control environmental pollution and even improve the environment: Throughout history, the appearance of any new media will increase energy consumption, garbage discharge and environmental pollution. Only the appearance of * * * media will not bring any pollution, but also actively promote garbage recycling and control environmental pollution.

12, fully meet the advertising needs of various industries: catering, entertainment, accommodation, clothing, retail, education, training, tourism, IT, film and television, games, real estate, medical care, exhibitions, daily chemicals, Internet, banking, wealth management, maternal and child products, online shopping, etc. And all industries are all inclusive.

Fourth, the development prospect of logistics promotional advertising

The advertising form of logistics promotion is the highest stage of media development. With market circulation as the means and goods as the carrier, we can reach the target audience with the lowest cost, the fastest speed and the highest effective reading rate of advertising information, and will not produce additional carrier consumption and energy consumption, and will not increase environmental pollution. At the same time, it can also promote the sales of commodity carriers and achieve a win-win goal. * * The advertising form of the media is bound to be vigorous in the future.

The whole world is emphasizing low carbon, and the whole world is controlling pollution. At the same time, the world is constantly producing media rubbish. Although * * Sheng Media can't solve all the problems, we believe that with the firm support of many investors and the recognition and trust of our partners, we have regarded * * Sheng Media as a responsibility, an environmental responsibility, an ecological responsibility, a social responsibility and even the whole world. This road has no end. We know that the road ahead is bumpy and the road is long, but we won't do any melancholy and stay, because the responsibility can't be measured by the interests, and our investors and partners don't pay much attention to the short-term interests. If we can put interests second to responsibilities, what else can we do in this world?

References:

Beijing * * * Sheng Media Advertising Co., Ltd.