Why are so many e-commerce merchants talking about Tik Tok's small shop?

E-commerce companies evaluate Tik Tok stores because of their transportation advantages, social advantages, low threshold and young people's positioning.

1, traffic advantage: As a part of Tik Tok platform, Tik Tok store can make full use of the huge user group and traffic resources of Tik Tok platform to improve the exposure and sales of goods.

2. Social advantages: Tik Tok platform has strong social attributes, and users can pay attention to each other, like and comment on each other, forming a social network of users, thus increasing the exposure and sales opportunities of products.

3. Low threshold: Compared with the traditional e-commerce platform, the entry threshold of Tik Tok store is lower, and it doesn't need much financial and technical support. It only needs a product with market potential and certain promotion ability to enter Tik Tok store.

4. For young people: The users of Tik Tok platform are mainly young people, who have a strong desire and ability to consume. These young people are more willing to understand and buy goods through new media channels such as short videos.