During the epidemic, as a banker, how to market?

The outbreak of COVID-19 epidemic just happened to be stuck at the beginning of the peak season of banks, which had a very obvious impact on the development of banking business. What should I do if the resumption of work in the whole country is affected and I want to develop my business and ensure the completion of my goals and tasks?

Anxiety at critical moments can help you tide over the difficulties.

We all felt anxious during the epidemic. We don't know when the epidemic will end, when we can travel normally, and what to do with mortgage and car loans during the epidemic. In addition, persistent anxiety will reduce people's sleep quality, reduce people's immunity, and make people's mental state poor.

When customers are anxious, if we hear the voice of "positive and optimistic sunshine" and feel the positive energy we give them, I believe it will bring them more sense of practicality and security.

For example, we can write a warm and powerful text and send it to our customers, or make a sunny and loving poster for our customers, and also provide them with tips on how to prepare for returning to work.

During the epidemic, many businesses not only failed to make money, but also brought relatively heavy economic losses because of a large backlog of materials.

A considerable number of merchants hoard funds mainly by loans from financial institutions, facing heavy cash flow pressure.

There are also some service industries and manufacturing industries that have postponed the resumption of work. Returning migrant workers are not only worried about the epidemic, but also worried about their income after the epidemic.

We can provide targeted services by analyzing different user groups.

For example, for customers who have children suspended classes at home, print textbooks for these children for free and distribute them to customers;

Carry out online non-contact demand deposit, transfer business, payment business and loan repayment business for returning migrant workers; Introduce high-yield wealth management products to migrant workers to help them alleviate the income problem affected by the epidemic.

Provide loans, cash flow products, repayment of loans and other services for merchants to solve their cash flow needs.

The unexpected opening in 2020 made us feel anxious and failed to have a good year; But it also makes us feel our social responsibility again and feel the courage and energy released in the face of difficulties.

The cold winter will eventually pass. When the snow and ice melt and spring blossoms, we meet and greet with a smile: "Long time no see, hope that you are well!" "