Company publicity article model _ enterprise publicity manuscript model

In order to strengthen the scientific publicity of the company and establish an effective publicity mechanism, it is very important to write a good publicity article of the company. I have sorted out the relevant materials about the company model articles for you, hoping to help you.

The first sample of company publicity articles

I. Introduction

With the development of China's economy, there are more and more new small and medium-sized enterprises. Credit evaluation, guarantee and counter-guarantee, recovery, liquidation and reorganization, and house purchase guarantee for small and medium-sized enterprises came into being. Its business opportunities are limitless. This advertising campaign is mainly carried out from four aspects: network, TV media, entity advertisement and short message group sending, in order to improve the company's popularity and expand its business.

Two. market analysis

(A) Analysis of the operating conditions of enterprises

Through the joint efforts of company leaders and employees, our company has achieved good returns. Asset operation is stable. However, one of the main problems facing the company now is the lack of visibility. In order to seek further development, the company must increase its business expansion, further publicize its brand and improve its popularity.

(2) product analysis

The company's main products are credit evaluation, guarantee and counter-guarantee, recovery, liquidation and reorganization, and small and medium-sized enterprise house purchase guarantee. There are few enterprises in our county that can provide this business (the specific figures can be written), so the competition we face is not strong, and the company's business occupies a considerable share in the market. We should pay more attention to brand development. Because when the industrial development enters a mature stage, the brand becomes an increasingly important factor in the competitiveness of products and enterprises.

(3) Market analysis

In recent years, the number of small and medium-sized enterprises in our county has been increasing (the specific data can be supplemented here), and the initial capital chain of enterprises is incomplete. Small and medium-sized enterprises are prone to capital shortage in the initial stage and development process, so we have a huge customer base.

Consumer research

Small and medium-sized enterprises learn about the services provided by our company mainly through the media. For small and medium-sized enterprises, the services provided by the company are also necessary at this stage, and there is bound to be a market if there is demand.

Three. advertising strategy

Obey the company's overall publicity strategy, establish the product image, and pay attention to establishing the company image at the same time.

Long-term, launch a consistent advertising campaign over a period of time.

Extensive, choose a variety of publicity methods, pay attention to the way with good publicity effect.

Seize the opportunity and be flexible.

Four. advertising strategy

Online publicity

Advertise on websites where enterprises are concentrated. Such as information platforms, local information websites, portals, etc. In addition, a group of network promoters can be used to promote in the major forums that enterprises pay attention to.

(B) TV media publicity

Advertising in our county TV station. The form is flexible. (1) Do ordinary advertisements in prime time, and play them circularly. (2) Business leaders participate in TV programs to promote corporate culture. (3) Invite TV stations to interview our company. This can show the company's business and corporate culture more deeply.

(3) Paper media publicity

Publish articles in newspapers and business magazines in our county. Ask the reporter to make a special report.

Entity advertisement

Physical advertising is divided into two parts. ① Design publicity color pages and distribute them to small and medium-sized enterprises in our county.

The design of color pages must reflect the company's corporate culture and business scope. The design is novel and unforgettable. (2) Street advertising space promotion and electronic screen promotion.

(e) SMS groups.

Send text messages in groups. Contact the short message sending platform, such as 163 short message sending platform, and send a short message to the person in charge of each company, with the information content briefly introducing the company's services.

Four. Advertising budget

(Fill in according to the actual situation)

Verb (abbreviation of verb) advertising effect prediction

The advertising effect can be determined by questionnaire survey, forum, etc. From time to time, so as to modify the advertising plan at any time.

The second model of company publicity article

Network is the position for enterprises to carry out image propaganda, product display and promotion, communicate with customers and interact with information. Establishing your own website is beneficial for enterprises to establish their own online brands, which is of great significance to the long-term development, corporate culture and brand building of enterprises. According to the statistics of authoritative organizations, the number of Internet users in the world has exceeded 500 million in 2000 and will reach 654.38+0.5 billion in 2000. China's direct Internet penetration rate in 20__ years was $800 million; By 2020, half of the world's business will be conducted online. The Internet is changing the economy and the way people get information. Enterprises will be eliminated if they don't join the tide of network economy as soon as possible.

The main contents of the website include: enterprise introduction, project introduction, enterprise staff, enterprise style, etc. The corporate website is mainly located in corporate image promotion, corporate introduction, project introduction and so on. With the continuous deepening and expansion of the company's operation, the demand for corporate website is not only satisfied with the promotion of corporate image, but also includes how to provide more and better services for prospective customers and customers, how to realize the interaction with customer information, and how to let prospective customers pass through the corporate website.

The first chapter customer demand analysis

1. 1 customer status

Face-to-face communication Only by fully understanding the needs of enterprises, their position in the industry, superior resources, superior products, sales situation and some shortcomings can we "tailor-made" for you and build this window.

1.2 customer's ideal enterprise website

2. 1 enterprise website positioning

We position the website as: displaying corporate image, expanding network marketing and paying attention to website publicity. The specific meaning of this positioning is:

1, through the website to achieve the purpose of all-round display of corporate image and comprehensive strength, vigorously create influence, and make the website a brand-new _ _ publicity corporate image;

2. Carry out online marketing in a comprehensive and timely manner through featured columns, and obtain some prospective customer information through customer message boards and customer feedback systems.

2.2 Website content planning

The main contents of this website are planned as follows:

2.2. 1, website home page

The homepage of the website is the portal of the enterprise website. Simplicity, generosity and fast loading speed are the key elements of the homepage of the website. The main planning contents of the website are:

Company newsletter, store information, latest news, commodity translation station, enterprise email penetration, full-text search tool, online survey, corporate image flash, friendship connection, website traffic statistical analysis.

2.2.2 Company Profile

The company profile is a column focusing on displaying corporate image, which has the same style and reflects the demeanor of large enterprises. It mainly includes the following small columns:

Company profile, business philosophy, development strategy and corporate style

2.2.3, news dynamic release system

The latest news column is mainly used to publish corporate news. Through the latest news column, customers can know the latest development trends, product information, humanities and culture, the latest news and other information of the company in time, so that customers can manage online in real time, release news, delete news, change, company newsletter and photo news.

2.2.4, real-time product release system and online ordering system.

Product type, model classification, details, combined with membership system, online ordering system, real-time update of product release, online investment promotion, and strong launch of cooperative agents.

2.2.5, enterprise message system

Beautiful, generous, integrated with the website style, no need to register, there is a reply. Through direct communication with each other, you can find potential customers, publish news and view news with some market information.

2.2.6, service information

Through background publishing, the original information of all services is presented in the "Service Information" column of the website through keyword search, and the service information can be easily viewed at any time through product search.

2.2.7, talent center

At present, many enterprises use the company website platform to publish recruitment information, which can not only make full use of existing resources, but also have the advantages of real-time and interaction compared with traditional vocational service centers. The talent recruitment column mainly includes the following contents:

Staff style, online recruitment, self-recommendation

2.2.8

Company address, telephone number, fax number, website, etc. Can be carefully arranged to show the elegance of large companies and lead the momentum of industry giants.

2.2.9 website technical standards

The homepage FLASH animation is strictly controlled within 100K, and the download can be completed in 5-6 seconds. The information provided by the website is accurate and the typo rate is below 0.5%. The information needed to establish the database should be input into the database in time to ensure that the data can be called correctly. The search engine login is completed within three working days after the website construction is completed, and the website server is completely stable. Add anti-hacker attack system to ensure that the website is not attacked by viruses and hackers, and the webpage can be browsed normally except for force majeure factors (such as power failure of telecommunication bureau and transmission interruption of CHINANET). ); Enterprise-level email system can send and receive emails normally and upload pages on time.

Chapter III List of Website Design and Production

List of web page design and production

Content of the project

Creative design of the homepage of the website: the ordinary standard image page is the welcome page of the website, including the website name, corporate logo, image picture, publicity text, column navigation bar and other elements. It is an important page to formulate the overall style of the website and highlight the corporate image. Mainly through Flash animation to show exquisite and creative portals, static page production supports browsers above IE4.0 and Netscape4.0.

Logo design: used as a corporate image logo on the website.

Banner advertising BANNER: standard gif type 468_60 pixels, 6-frame Gif animation, standard Flash type 468_ 60 pixels, 6 seconds Flash animation, picture processing 65,438+00 yuan/5 yuan/piece, JAVA dynamic effect, 6-frame conventional effect selection, making FLASH animation according to customer design requirements, and providing demonstration animation with interactive functions.

Feedback form: accepting the opinions and intentions of visitors, etc.

Counter: It can directly let you know the number of visits to the website.

Enterprise BBS: commissioned production, unified style of the whole website, supporting multi-user and multi-theme mode, displaying electronic signature files, and web-based administrator management system.

Chinese full-text retrieval function of website: generally refers to on-site retrieval of large-scale websites. Users can search for any article or homepage containing keywords through keywords. Search matching refers to an exact match without fuzzy query.

News update system: a module that can specify an area through a web update page. Mainly used to update the news of the website, the operation is simple, and the technical requirements for daily maintenance personnel are reduced.

Message board system: online management, deleting message content, searching message content, automatically paging messages, setting paging pages, and notifying moderators when new messages are added.

Member registration system: enterprise users can register on the website, select the membership category, view the scope of authority, become initial members and submit them to the user management database. After the website is approved, they will become full members and enjoy the corresponding services provided by the website.

Online survey: customer survey is one of the important means for enterprises to implement market strategy. The system is stable in operation, simple in operation and unlimited in investigation. A website can conduct more than two surveys at the same time. The questionnaire generation system based on web interface is simple to operate, and the questionnaire style can be designed according to the needs of enterprises.

Real-time product release system: online ordering system, product type, model classification and detailed content, combined with member system, vigorously launch online ordering system, real-time product release and update, online investment promotion and cooperative agent.

Chapter IV Website Promotion and Publicity

The purpose of establishing a website is to attract potential consumers. According to the research of CNNIC authorities, 80% of users know about new websites through search engines.

Chapter V Project Investment Budget

Scheme 1: Dynamic Page Website

Price: 4500 yuan

Implementation time: 15 days

Specific content: use the website to manage the background and manual page design. Customers with home FLASH animation can _ _ manage the website space size (100M) and the post office size (100M).

Option 2: Enterprise Dynamic Website

Price: 8000 yuan

Implementation time: 30 days

Specific content: Use the website to manage the background, design the pages manually, including the home page FLASH animation e-commerce system, and the product stickers reflect the corporate culture.

Customers can _ _ manage the website space size (500M), and the post office size (100M) includes a network promotion service, 372 1 network real name.

Chapter VI Services and Technical Support

I. Technical support

We provide long-term technical support, so that customers can get complete technical support and ensure the perfection of customer website system and application. We are responsible for providing technical guidance and support to users, sending relevant internal technical materials and documents from time to time to solve technical problems raised by users. When the system is upgraded or reformed, we will provide technical support in time. When users make corresponding requests, we provide corresponding technical support according to users' needs to improve efficiency and reduce costs.

Second, after-sales service.

1. For our customers, service comes first, providing full service from technology to business. We are not only good at website construction, but also pay more attention to after-sales service, so as to get more customers. 2. To provide customers with professional after-sales service, we pay attention to the development of network technology and e-commerce, and we regularly invite customers to discuss the application of network, so that customers can master the most cutting-edge technologies and concepts.

Our professional after-sales service technicians will provide you with daily services to ensure the normal use of customer websites.

We will provide our customers with four free website modifications and adjustments (excluding large-scale transfer).

The third model of company publicity article

I. Guiding ideology, basic principles and overall objectives

(I) Full implementation This plan is specially formulated to strengthen the company's scientific propaganda, establish an effective propaganda mechanism, give full play to the informative and theoretical guiding role of propaganda, shape the company's social image, fulfill its social responsibilities and rush into the healthy development of the company.

I. Guiding ideology, basic principles and overall objectives

(1) Fully implement Scientific Outlook on Development, vigorously promote enterprise knowledge, adhere to people-oriented, regard "people" as the first resource for enterprise development, adhere to the principle of objective, realistic, multi-level and multi-angle publicity, highlight and display the spirit and healthy knowledge taste of investors in the information industry, and form a good mechanism for enterprise knowledge to promote central work and central work to renovate enterprise knowledge. Strengthen knowledge from the inside, cultivate image from the outside, cheer up the spirit, gather strength, provide a good knowledge environment and inexhaustible spiritual motivation for the company's better and faster development, and promote the construction of harmonious enterprises.

(2) Basic standards

1, grasp the times. Guided by emancipating the mind, we should constantly update our concepts, make efforts to implement Scientific Outlook on Development, make propaganda work an effective carrier to enhance the company's core competitiveness, and strive to form an open propaganda pattern.

2. Highlight entrepreneurial spirit. We should keep pace with the times, strengthen the concept of development, market and entrepreneurship, carry forward entrepreneurial knowledge, spread entrepreneurial experience, and strive to create an environment that encourages entrepreneurship.

3. Strengthen originality. It is necessary to correctly grasp the orientation of geography and theory, objectively, fairly and correctly reflect the work progress, achievements and typical cases of various departments and units, timely and correctly report key points, hot spots and highlights, and provide excellent publicity services for the company.

4. Pay attention to persistence. It is necessary to implement forward-looking planning and in-depth publicity, give priority to traditional preaching and indoctrination, and develop in the direction of infiltration and inspiration, so that employees can feel the same ideal in the subtle corporate knowledge atmosphere, enhance their sense of participation, and form a lasting joint force.

5, adhere to the mass. We should firmly establish the people-oriented concept, respect the dominant position of employees, give full play to the initiative of employees, and mobilize the participation, initiative and creativity of all employees.

6. Enhance long-term effectiveness. All units should give full play to their advantages in carrying out publicity planning and achieving overall publicity objectives, expand publicity channels, improve methods and mechanisms, and better serve the company by establishing a long-term publicity mechanism.

(III) Overall goal: gradually establish a good publicity mechanism for the company, unblock the company's publicity channels, integrate resources and publicity forces, give full play to the role of publicity work, and create a good atmosphere for the company's rapid development.

Second, the main channels and methods of publicity

(1) Publicity channels include mainstream media in provinces and cities, commercial websites, websites of higher authorities, company websites, company brochures, publicity CDs, billboards, briefings, large-scale collective activities, theme activities, etc.

(B) the way of publicity

1. Submit materials to the media, websites and relevant departments in time;

2. Apply for the company website, publicity column (board), etc. , publicize the work dynamics, company philosophy and development strategy, etc. ;

3. Actively participate in all kinds of publicity activities organized by superior departments and other groups, and widely display the company's elegant demeanor image;

4. Invite superior departments and partners to visit the company, participate in or observe large-scale group activities of the company, and carry out targeted publicity and exhibitions;

5. Take the theme activities organized by superior departments and companies as the carrier, unify thoughts and unite people's hearts;

6. Invite news organizations to interview companies and holding companies to carry out achievements and carry out a series of publicity activities in a targeted manner.

Three. Main points of work and responsible units

1. Extensively carry out publicity and education activities on Socialism with Chinese characteristics's practice system and major decisions made by the central, provincial and provincial governments, unify thoughts, unite people's hearts, guide employees to master Socialism with Chinese characteristics's scientific connotation, spiritual essence and fundamental requirements, enhance the consciousness and firmness of scientific development, and constantly improve the level of practice and the ability and degree of promoting enterprise development. (Responsible unit: Party-mass Work Department; Cooperative units: various departments and joint-stock companies; Regulatory department: Human Resources Department) 2. Adhere to the correct network orientation, apply the company's website, superior website and commercial website, increase the publicity of the company's daily operation control, promote the system transformation, control transformation and capital operation, and establish a good image of state-owned enterprises and the brand image of large-scale specialized investment companies; Strengthen the construction of network editors, improve the rapid response mechanism of major emergencies, improve all kinds of information release mechanisms, and create a civilized and healthy network knowledge environment; Holding companies should strengthen the submission of information and news clues, make full use of company websites and briefings, and highlight the work progress, successful practices and experiences of all units.

3. Make full use of external platforms such as Hebei State-owned Assets Information and Hebei State-owned Assets, and internal platforms such as company bulletin boards and briefings, and submit communication materials and work reports to higher authorities to reflect the company's work status and achievements and show the company's face. (Responsible unit: Office, Party-mass Work Department; Coordination table

3. Make full use of external platforms such as Hebei State-owned Assets Information and Hebei State-owned Assets, and internal platforms such as company bulletin boards and briefings, and submit communication materials and work reports to higher authorities to reflect the company's work status and achievements and show the company's face. (Responsible unit: Office, Party-mass Work Department; Cooperative units: various departments and joint-stock companies; Supervision Department: Human Resources Department)

4. Relying on newspapers, radio, television and other media, we will increase the company's theme publicity, achievements publicity and typical publicity, continuously enhance the company's popularity and influence, and further promote the company's good image. (Responsible unit: Office, Party-mass Work Department; Cooperative units: various departments and joint-stock companies; Supervision Department: Human Resources Department)

5. Invite superior departments, peers and business partners. Participate in large-scale collective activities such as company sports meetings and get-togethers, formulate targeted activity plans, display the team image and the overall image of the company, and publicize corporate knowledge. (Responsible unit: Office, Party-mass Work Department; Cooperative units: various departments and joint-stock companies; Supervision Department: Human Resources Department)

6. Carry out thematic practical activities such as symposiums, speech contests and achievement exhibitions, strengthen the education of social morality, professional ethics and personal morality, organically integrate the socialist core value system into the whole process of enterprise knowledge construction and spiritual civilization construction, and enhance the core competitiveness of enterprises; At the same time, we will increase the publicity and reporting of the theme activities on the company website, the website of higher authorities and related news media. (Responsible unit: Party-mass Work Department; Cooperative units: various departments and joint-stock companies; Supervision Department: Party-mass Work Department)

7. Elaborate brochures, promotional CDs and other publicity materials, update the contents in time, and constantly improve the company's visibility and reputation. (Responsible unit: office, Party-mass work department, joint-stock company; Cooperation unit: all departments; Supervision Department: Human Resources Department)

8. Strengthen ideological and political propaganda work, keep abreast of employees' ideological trends, grasp the timing and intensity of propaganda and guidance, do a good job of guidance and guidance, and rush into the construction of harmonious enterprises. (Responsible unit: Party-mass Work Department, joint-stock company; Cooperation unit: all departments; Supervision Department: Human Resources Department)

9. Focus on further publicity work, strengthen cooperation and communication among various departments and units, organize personnel to carry out seminars and research activities in a timely manner, and constantly innovate work contents, methods and means to further enhance the pertinence, timeliness and attractiveness of publicity work. (Responsible units: Human Resources Department and Party-mass Work Department; Cooperative units: various departments and joint-stock companies; Ministry of Supervision: Office) IV. In order to strengthen the leadership of the company's propaganda work, the company organized personnel to set up the company's propaganda work leading group, and set up the propaganda work leading group office, which is specifically responsible for the implementation, supervision and inspection of the company's propaganda objectives. Team leader: Chen Jinyi, deputy team leader: Hao Dongwei, Li Guang office members: Zhang Jianshi, Li Ming, Song Guangyu, Liu, assessment and inspection, grading standards and reporting channels.

(1) After the appraisal inspection, the publicity work will be commended and rewarded. The publicity work leading group of the company will review the publicity results of all departments and units, and reward the departments (units) with the top three total scores and the individuals with the top three points.

(2) The scoring standard is 1. Refer to Hebei Information Industry Investment Co., Ltd. Information Work Inspection and Assessment Measures (Provisional);

2, according to the actual work, increase the following standards:

(1) 50 points for each news report adopted by the national media; 30 points for each news report of provincial media;

(2) If the communication materials and work reports submitted to the superior departments are positively instructed by the superior leaders, score 30 points;

(3) 20 points for research reports and practical research articles adopted by provincial publications;

(4) 40 points for publishing news reports on national websites; Add 20 points for news reports published on provincial websites.

(three) the reporting channel office is responsible for the daily work of propaganda work and the registration, supervision and notification of websites, publications and briefing manuscripts of various media and higher authorities. All departments and units shall report the news articles and their adoption once every quarter, evaluate them once every six months, and conduct appraisal and commendation at the end of the year.

Six, several requirements

1. Strengthen the leadership and responsibility of propaganda work. All departments and units must review, approve and sign the materials for external publicity and reporting, and the main materials must be reviewed and signed by the main leaders of the company before external publicity and reporting can be carried out.

2. All departments and units should, according to their functions and key tasks, conduct in-depth investigation and study, and find news information materials from multiple angles, wide fields and new perspectives. We should pay attention to the quality of data organization and integration, actively communicate with the office and relevant departments, and strive to report articles and information as soon as possible, so as to understand the new situation, find problems early, summarize typical examples quickly, and have good publicity effect.

3, all departments and units should do a good job of data accumulation, and keep the report and manuscript or copy for future reference.

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