Is it reliable to buy watches on JD.com?

As a practitioner in the watch industry (media, not dealer), let me tell you: buying watches on JD.com is generally very reliable.

Because no matter whether it is a self-operated or a brand store on JD.com, the goods you buy are genuine watches. Moreover, the cost of opening a store is high, the security deposit is high, and various procedures are relatively cumbersome, which relatively raises the threshold for counterfeiters and unscrupulous merchants.

And from about 2017 to now, people in my industry obviously feel that JD.com is accelerating its layout in the watch field and has added many famous watch brands to its official presence, such as the well-known Liu Qiangdong and Ai. A marketing event where the boss delivered goods together. There are also famous Swiss family watch companies like Carl F. Bucherer, and big brands including Swatch Group (parent company group of Omega, Longines, Tissot and other brands) have settled in, which has enhanced JD.com’s reputation among watch lovers. status.

But when buying a watch on JD.com, you have to look carefully. There are many overseas purchasing agencies or domestic online dealers. Everyone has different prices and different sales strategies. Who really wants to buy a watch? Every year, you have to find the right opportunity to get various rebates and discounts. I remember that there will be a wave of opportunities every year around the JD Watch Festival. I can’t say that the price is cheaper than overseas purchasing, but the best thing is to be practical and rest assured.

Of course, in addition to JD.com, there are also channels such as Secoo, and occasionally very cost-effective watches appear. Everyone can go and see it.

JD.com’s watches are neither fake nor fake. They have a very nice name - high imitation. Of course, if we carefully observe JD.com’s watches, they basically have a relatively average price range. If the price is too low, they will generally be marked as “second-hand”. Therefore, I skipped the high imitation step!

However, if some of the watches are very cheap, such as Longines watches, which cost more than 20,000 yuan and sell for four to five thousand, you will consider whether it is a real watch. Of course, some merchants will clearly tell you that what we sell are high imitation watches, not fake watches.

So, are JD.com’s watches that everyone is paying more attention to now reliable? Generally speaking, if you buy a watch on JD.com, it is recommended to buy it in a self-operated store. Generally speaking, they cooperate with the official, so there will be no fakes.

So, how to ensure it?

You can buy whatever you want from JD.com’s self-operated products, there are no fakes, but there are two problems. First, although the price is cheaper than domestic counters, it is much more expensive than foreign purchasing agents and self-purchasing, and the price/performance ratio is not high. ! The second is the issue of the place of shipment. Most of JD.com’s self-operated products, such as Omega, come from areas without joint warranty, so only JD.com guarantees it. Watches are generally not broken, but just in case, JD.com repairs The standard is still lower than that of counters! You have to consider this yourself!

As for the third party, in a word, don’t touch it if you can, there are too many variables! If you pick it up from A.com or J.com in Hong Kong, you can at least guarantee the authenticity!

It is recommended that the Tmall flagship store is an official store and there will be absolutely no fakes

Few people spend tens of thousands or hundreds of thousands to wear real watches. Spend a few thousand dollars to buy a high imitation, the effect is the same! ! !

Don’t trust people and things online

Watches in physical stores are cheaper than those on JD.

I personally think JD.com deserves recognition among all e-commerce platforms. Yes, at least, I buy all my electrical appliances from JD.com. JD.com’s delivery speed and after-sales service are pretty good. As for the quality of the products, I basically have no problems with them anyway. Last month, I bought Bucherer from JD.com. I bought my first Carl F. Bucherer watch at the official flagship store~ So far, everything is working fine~

It is quite reliable, because today’s consumption is different from usual, even if you have bought it for a long time If you find that the watch is fake or defective, you can apply to JD.com, and there are purchase records, business information, etc., so it is easy to trace the source. Although JD.com has not eliminated the sale of fakes, there are fewer fakes

< p> When buying a watch from a big brand, the first recommendation is to buy it from the official offline store. Firstly, the quality of the watch is guaranteed, and secondly, you can try it on in person. If conditions do not allow, you must buy it from the official flagship store of the brand, at least It is an official store, and the quality and after-sales service are guaranteed