Manicure event planning plan

In order to ensure that work or things proceed smoothly, it is often necessary to carry out plan preparation in advance. A plan is a written plan arranged in terms of purpose, requirements, methods, methods, progress, etc. What are the format and requirements of the plan? The following is a manicure event planning plan that I compiled for everyone. It is for reference only. You are welcome to read it.

1. The purpose and significance of the year-end thank you party held by beauty salons:

Generally speaking, the purpose of the year-end thank you party in beauty salons is as follows:

1. Gratitude The end of XX is a busy season for various industries, and customer loyalty is strengthened in various forms of giving back to old customers. Cultivate the relationship between customers and beauty salons in a pleasant atmosphere, and encourage customers and employees to become friends.

2. Full customer coverage xx locks in 90 old customers in one meeting to prevent customers from being lost.

3. Doubling the performance xx drives sales, improves the performance of the beauty salon, and achieves great results in a short time.

4. Consumption upgrade xx30 days, B customers will upgrade to A customers, and C customers will upgrade to B customers. Through communication at the terminal meeting, we will guide and educate customers on consumption and health and beauty concepts.

5. Innovate xx new products and promote new projects to give customers a sense of freshness.

6. A large number of new xx80’s old customers introduced us to new customers, retained old customers through various promotional activities, and developed new customer sources.

7. Absolutely xx old customers have more than 80 transactions, and new customers have more than 50 transactions

8. Encircle employee xx to generate more than 3 times the income in 30 days, which is conducive to team stability. Through the supervision of teachers Influence, strengthen beauticians' sales awareness and improve sales ability.

9. Lock in the future xx80 customers firmly, with huge industry influence, creating the local popularity of beauty salons.

10. Revitalize the dormant customers xx80. Sleeping customers are activated to generate consumption again

2. Various ways to hold the year-end appreciation party of the beauty salon

Activity format : Gala entertainment thank you preferential policies, recharge consumption, drive crowds for draws and dinners

In terms of activity format, the entire meeting can be connected together by various entertainment programs, and discounts, promotions, new products, projects, and other sales content can be integrated The game link adds fun and easily achieves sales goals.

3. Themes of various beauty salon year-end appreciation parties

Activity themes: Thanksgiving Appreciation Party, Member Carnival Day, Health Culture Festival, Beauty and Health Forum, Beauty Art Festival, etc.

4. Design plan for the year-end appreciation party of the beauty salon

(1) Main purpose of the activity: Determine the true purpose of the activity and clarify hopes. Customer appreciation, gratitude meetings, cultural festivals, corporate promotions, expert forums, and new project promotions.

(2) Activity goals: Establish the standards and performance amount to be achieved by the activity, store image and customer accumulation level. It must be digital, standardized and measurable.

(3) Activity content: Develop corresponding activity content according to the theme of the activity, which can be in a single form or in a combination.

(4) Activity promotion methods

1. Internal promotion:

(1) Hanging banners and pasting advertisements in the beauty salon to attract customers ;

(2) The beautician preaches to customers and delivers event information.

(3) Hang an advertisement for the beauty salon’s annual activity plan to allow customers to learn more about the store’s annual activity plan.

(4) Use the SMS platform to send text messages to customers to inform them of the activity plan.

(5) The beautician calls the customer for telemarketing.

2. External publicity

(1) Conduct promotional activities outside the store.

(2). Distribute leaflets and invitation letters for promotion.

(3) Carry out online advertising.

(4) Advertising media, newspapers, television and radio stations.

(5). Outreach association publicity.

(6) External marketing promotion by marketing publicity personnel.

(5) Meeting policies

1. Pre-meeting marketing xx determines the preferential policies for activities before the meeting, pre-preparation matters and target performance.

2. Marketing xx in the meeting will formulate the meeting activity plan, activity details, and activity promotion content.

3. Post-meeting marketing xx preferential policies and implementation methods for customers who have not completed transactions after the meeting.

(6) Participating objects of the activity

The main participants of the activity have the following roles: organizer (beauty salon), participant (customer), implementer (beauty salon, Equipment party, audio provider, performer), promoter (advertisers, radio stations, journalists, me), support party (manufacturers, experts, partners).

(7) Event supporters

Event supporters mainly refer to beauty salon product suppliers and some networking parties. A good meeting must have strong support from the manufacturer, and it will have a greater advantage in attracting customers.

(8) Event time

The beauty salon’s year-end appreciation party is usually arranged at the end of the year, that is, at the end of December. Many people will also arrange it on New Year’s Day of the next year, or Before and after the Spring Festival, all walks of life have to hold various customer activities, especially some supermarkets, which carry out promotional activities in advance. In order to allow customers to spend their money in their own beauty salons in advance when making other purchases, the time is arranged at 12 month and January.

(9) Materials and accessories required for the activity: omitted