Planning scheme of Spring Festival activities in 2022

In order to ensure the smooth and successful activities, we need to make an activity plan in advance. Activity plan is a business plan that defines the time, place, purpose, expected effect, budget and method of the activity. So do you know how to write an activity plan? The following is my carefully organized planning scheme for the 2022 New Year Festival (selected 5 articles), hoping to help you.

Planning scheme of 2022 New Year Festival 1 Theme:

Perfect storm at the end of the year

Activity time:

X month 1-X month x day (total 17 working days)

Activity content:

First, the whole product is 20% off.

During the event, the products will be sold at a discount of 2-8.5% (20% off for xx Building).

Please refer to the counter for details of gold and silver jewelry, watches and cosmetics. )

Second, shopping for an hour is lucky for five minutes.

From February 8 to February 17, during normal business hours every day, customers who shop for 5 minutes or more will receive half of the amount of the purchased goods.

note:

1. All refunds are in the form of coupons (coupons A).

2. Lottery methods: 10: 10, 9: 00- 10: 00,11-.

3. Lottery location: the lottery site of the promotion service desk on the 6th floor;

4. Refund location: promotion service desk on the 6th floor;

5. Refund time: business hours of the day;

6. The maximum amount of a single refund is 5,000 yuan, and more than 5,000 yuan is regarded as 5,000 yuan;

7. The winning time shall be subject to the transaction time printed on the receipt of the cashier institution;

8. Lucky winning customers must collect coupons on the same day with complete shopping vouchers, and they will be deemed to have given up automatically if they expire;

9. The coupon returned by this activity is valid for February1August-March 30, and will be invalid after expiration;

10, the lottery results will be announced on the spot and on the radio in time.

Activity description:

During the 1. activity, the manufacturer or supplier shall bear all discounts;

2. Manufacturers or suppliers should determine their own discount range according to their own actual conditions, but it is strictly forbidden to increase the price before the discount;

3. All investment managers and customer service personnel should strictly supervise the situation of "increasing the selling price and then discounting". Once false discounting is found, the company will deal with it seriously according to relevant regulations;

4, customer service personnel should strictly supervise suppliers, it is forbidden to use defective products to cope with this activity;

5, shopping mall management department should strictly control the quality of goods, to prevent fake and shoddy goods from entering the market;

6. During the activity, the coupon (coupon A) will no longer enjoy the discount when used on the 6th floor;

7. Any supplier who needs to hold a special sale meeting shall submit a written application for the required site layout in advance, and the floor management personnel shall strictly manage it according to the requirements of normal stores;

8, where the sale, the artist should be responsible for the image check, and provide corresponding props according to the demand, do the necessary beautiful layout and popular provisions;

9. Special sale brands require advertising in major media in Changchun.

During the activity, the VIP card discount function will be suspended and the integral accumulation function will be used normally;

During the activity, all discounted goods should be clearly marked with the original price and current price on the price tag, and the customer service staff on each floor should strictly check;

Discount sales by manufacturers or suppliers, hanging banners and promotional shopping guides in stores must be approved by the marketing planning department, and the marketing planning department and store management department will strictly investigate the behavior of hanging banners or arranging promotional shopping guides without authorization.

Planning scheme of 2022 New Year Festival 2 I. Purpose of the event

The Spring Festival is a traditional festival of the Chinese nation, symbolizing farewell to the old and welcoming the new, and being happy and auspicious.

The traditional custom of China people is to buy new year's goods, get together with family members and visit relatives and friends. Retail, catering and other industries are bound to usher in the peak period of consumption, but also the peak period of promotional activities. It is also an opportunity for us to promote industrial sales and display brand promotion through the Spring Festival promotion activities.

Second, the theme of the event

Win in the spring, convey your heart, and there are countless surprises.

Third, the scope of activities.

And product introduction activities:

Product introduction of all goods (except accessories) in the store:

Mason's fabrics are dense and light in texture, smooth and soft in hand, soft in luster, good in strength, good in wear resistance, free from moth and mildew. Gorgeous colors, youthful breath, fashionable design, reasonable tailoring, people-friendly prices and many other characteristics.

Fourth, activity planning.

(1) Activity time:

(2) Location:

(3) Purpose of the activity: The purpose of this promotion activity is to digest the company's current overstocked inventory, help end customers sell Samma clothing quickly, improve consumers' awareness of Samma clothing brand and their goodwill and loyalty to Samma brand, and make preliminary preparations for the upcoming Samma clothing new products.

(4) Main activities and processes:

From now on, customers who come to Mason Store for shopping will enjoy a 10% discount when they reach xx yuan, a 15% discount when they reach 300 yuan, a 20% discount when they reach 500 yuan, a 7.5% discount when they reach 700 yuan, and a 6.5% discount when they reach 888 yuan, or they can buy Mason vip cards (be careful not to discount or send cards), and they can get a 6.5% discount when they buy more than 1000.

In addition, customers who purchase more than 499 yuan can also participate in a lucky draw. 100% winning rate, surprises are waiting for you.

Prizes:

Grand prize: 999 yuan shopping voucher (1)

First prize: a shopping voucher of 499 yuan (5 people)

Second prize: a shopping voucher of 399 yuan (8 people)

Third prize: a shopping voucher of 299 yuan (10)

Fourth Prize: 199 yuan Shopping Voucher (15 people)

Fifth Prize: 99 Shopping Voucher (xx)

Sixth prize: a New Year red envelope (50)

Lucky prize: a beautiful mobile phone chain

The publicity before the event mainly relies on leaflets and TV advertisements to promote the event. Performed by temporary workers and local radio and television bureau. During the activity, the sales staff of each specialty store will promote the sales.

Verb (abbreviation for verb) activity budget:

Basic expenses: advertising expenses, leaflet printing, various publicity expenses, temporary workers' wages and overtime pay, prizes, etc. It is estimated that the expenses during the promotion this month will be about 40,000 yuan, and all kinds of emergency expenses will be 1 10,000 yuan, totaling 50,000 yuan.

Effect evaluation of intransitive verbs;

Through this promotion, the sales output and market share of this month have been improved. What is the estimated sales this month? It will reach 140% of the average monthly sales, and at the same time greatly enhance the influence of Samma brand and let more consumers trust xx.

2022 New Year Festival Planning Scheme 3 I. Activity Background

The Spring Festival is the most grand and distinctive traditional festival among the people in China. On this day, people and their families get together to celebrate the Spring Festival, welcome the jubilee, receive blessings and pray for a bumper harvest. It is also on this day that people visit relatives and friends and thank each other! It is in such a thick festive atmosphere that our Spring Festival sales promotion activities have a lively opening. The theme of this promotion is "Give a good gift during the Spring Festival, and good luck comes first". New Year's gift in full 1 (including coupons). In addition to coupons that can continue to attract customers to spend again, xx packages with strong Chinese New Year characteristics are also launched. Buy a set meal and you will get a cartoon doll, which is adopted. The atmosphere at the event was festive and warm, which not only set off the rich traditional cultural characteristics of the Spring Festival, but also expressed Paile's good wishes to customers in the new year!

Second, the promotion goal

1, the turnover during the holiday period increased significantly compared with the same period of last year;

2. Create a festive atmosphere in the store;

3. Enhance the brand image of Paile in an all-round way.

Third, the theme of the event

Good gifts are given during the Spring Festival, and good luck is a token.

Four. Activity content

Activity details:

1. Anyone who buys the "xx Package" for the New Year will be given a cartoon toy "Little Tiger" (already included in the package);

2, new year's food, enjoy at a low price!

Give "New Year's gift is sealed immediately" for every one-time cash consumption of over xx yuan, and there are 20xx limited edition 1 coupons in the New Year, so that you can enjoy all kinds of delicious food at the lowest price all year round! Limited quantity, while stocks last!

3. Enjoy the coupon content (there are two coupons for each discount, totaling 12 coupons):

(1) Front: crispy chicken leg burger only needs 4 yuan.

Anyone who buys any hamburger at a normal price can get a citron tea for free.

Buy any set meal +65438+1 serving of 0 yuan's best popcorn.

Buy any set meal from 2 yuan+1 pair of spicy chicken wings.

2 yuan buys any set meal +2 skewers of flesh and blood.

Buy any set meal +3 yuan Kingdee Shrimp 1 serving.

(2) Reverse: Detailed Rules for Use

4. The specific rules for using coupons are as follows:

(1) This card is for our use only, and each card can only be used once;

(2) Please show this card before ordering. This card cannot be exchanged for cash.

(3) This card is valid from now until February 28th, 20xx;

(4) Under the premise permitted by the laws of China, Paile Hamburg reserves the right of final interpretation of this activity!

Activity time: from now until February 28th.

Products participating in the activity: all products;

Planning scheme of 2022 New Year Festival 4 I. Package

Spring Festival package: many benefits and many surprises.

During the Spring Festival, the "Rich and Auspicious" package was grandly launched: 888 yuan/piece, including:

(1), catering: 600 yuan/table, (including service charge, only for restaurants on floors 1, 2, 17).

(2) Guest room: 160 yuan/room, one day (including breakfast and service charge).

(3) Entertainment: 12:30- 17:30 give a private room for 5 hours; Gift 17:30-02:00 3-hour private room with consumable value1goods from 28 yuan. (Goods are not discounted, including service charge)

Second, the guest room:

1.February 14 (30th) to 28th (15th of the first month), providing 20 special rooms every day, 180 yuan/room/day (including breakfast and service).

From February1April-28, everyone who stays in Ronghua Room will get a beautiful gift.

Third, catering:

1, the New Year's Eve dinner of "Chicken Lucky" was specially launched:

577 yuan/table, 677 yuan/table, 877 yuan/table

Book a New Year's Eve dinner in advance, and present a "rich and auspicious jiaozi" and a "family photo".

Reservation hotline: xx

2. The banquet hall on the second floor launched the Spring Festival package:

Friends party banquet: 699 yuan/table

Happy time after dinner: 799 yuan/table.

Rich and auspicious banquet: 899 yuan/table

Four, warm service, sunshine entertainment:

(1) The ballroom on the third floor of Ronghua Hotel is equipped with first-class audio equipment and professional DJ technicians, which can accommodate 50- 100 people. It is the best place for class reunion, birthday party and small dance. Book a 50% discount during the Spring Festival.

(2) There are hundreds of popular cigarettes at home and abroad gathered at the cigarette counter, with complete varieties and moderate prices, which are the first choice for holiday gifts.

(3) The Tea Ceremony Bar offers a 30% discount on gift tea, and can provide tea storage service.

Verb (abbreviation for verb) Valentine's Day: Sweet Valentine's Day candlelight package

"Valentine's Day Candlelight Package" 360 yuan (including catering: 200 yuan, room 160 yuan) has no service charge, and the room includes two breakfasts.

If you book one week in advance, you can order a song for free on Linyi Radio.

If you book three days in advance, you will get a beautiful box of chocolates.

Planning Scheme for the 2022 New Year Festival 5 I. Promotion Time

20xx month x day -20xx month 26th, seven days in total (the eve of 20th-26th).

Second, the theme of the event

Return the goods at half price to welcome the new year.

III. Contents of activities

(1) Main activities: welcome the new year at half price.

1, half-price refund for one day within 7 days: that is, one day is randomly selected from 7 days, and 50% of the shopping receipts are returned to all customers who shop on that day, and returned in the form of coupons;

2. The maximum refund amount for a single shopping receipt shall not exceed 5,000 yuan;

3. On the first day of the first month, the notary will randomly select one of the seven days, or it will be determined by the shopping mall (you can choose the day with the lowest turnover);

4.65438 From June 26th to February 5th, 50% of the shopping vouchers can be obtained on the spot by drawing the shopping receipts from China and Japan.

5. Shopping vouchers must be consumed before February 15, and will be invalid after expiration;

6, except for household appliances, telecommunications and other commodities (clearly indicated in the mall poster);

(2) Feasibility: return 100% one day out of seven days, which is equivalent to 20% or 60% discount for the whole audience; A 50% return is equivalent to a 10% or 3% discount for the whole audience. Coupled with the use of coupons for re-consumption, the actual cost is actually very low.

(3) Auxiliary activities

1, sale for men and women;

2, children's shopping malls to send books;

3. Promotional activities of the factory.

Fourth, promotion activities.

1, newspaper advertisement:

2. Radio advertisements:

3. Activity banner

4, the scene lighting