Tong Ren Tang’s brand culture

Quality Concept

From ancient times to the present, there are roughly two reasons for the formation of Tong Ren Tang’s cultural quality concept: one is the self-discipline consciousness of Tong Ren Tang people. Tongrentang people of all generations have adhered to the medicinal ethics of honesty and dedication, and put forward the creed of "No one can see the harmony, but God knows the intention." The pharmaceutical process strictly follows the formula, selects authentic medicinal materials, and never cuts corners or shoddy quality. The other is the external pressure from Tongrentang. This external pressure is the pressure of the imperial power. Because it is medicine for the imperial palace, it must not be sloppy. A little carelessness may lead to death.

Throughout the generations, Tongrentang people have adhered to the four major pharmaceutical characteristics of "unique formula, superior material selection, exquisite craftsmanship, and significant curative effect" and have produced many proprietary Chinese medicines with remarkable curative effects. In 1989, the State Administration for Industry and Commerce awarded Tongrentang the title of "China's Well-known Trademark" for the first time in the country, making Tongrentang the only company in the country's traditional Chinese medicine industry to obtain the title of "China's Well-known Trademark" so far. Tongrentang not only has the "Top Ten Aces", but also formed a product series represented by the "Top Ten Famous Medicines", thus winning widespread praise and favor from people at home and abroad.

Credit Concept

If we could sum up the corporate spirit of Tong Ren Tang in one sentence, it would be: colleagues cultivate kindness, help the world and maintain health. The founders of Tongrentang respect that "medicine is the most important thing that can preserve health and help the world." They regard practicing medicine and selling medicine as a noble cause to help the world, maintain health, and contribute to society. Successors of all generations have always taken "preserving health" and "helping the world" as their own responsibilities, adhering to the ethics of honesty and dedication, and treating visitors from all over the world who seek medical treatment and purchase medicine, whether they are dignitaries or ordinary people, and always adhere to the principle of "child-like". No one should be bullied, treat everyone equally. In the competitive environment of the market economy, Tong Ren Tang always believes that "honesty and trustworthiness" are the most basic professional ethics requirements for an enterprise, and credibility is the most fundamental criterion for business conduct.

Image Concept

The descendants of Tong Ren Tang throughout the generations have attached great importance to promoting themselves and establishing the image of Tong Ren Tang. For example: taking advantage of the opportunity of the imperial examination to give away "safe medicine" for free, running a porridge factory in winter to administer medicine in summer, and holding a "firefighting water party", etc. Today's Tongrentang not only inherits the original fine traditions, but also gives it new content that conforms to the characteristics of the new era. At the turn of the century, Tongrentang mainly focused on the following aspects: First, use various media to enhance the overall image of Tongrentang Publicity to improve the visibility and reputation of the company; second, use the "Tong Ren Tang" newspaper as a carrier for internal publicity to improve the cohesion and centripetal force of the company; third, give full play to the cultural power of Tong Ren Tang, inspire and educate employees with the spirit of Tong Ren Tang, Stimulate the enthusiasm, initiative and creativity of employees; fourth, focus on the design of Tong Ren Tang's corporate identity system and establish a new image of Tong Ren Tang facing the 21st century; fifth, actively participate in social welfare undertakings, selflessly contribute a love to the society, and improve the enterprise sense of social responsibility.

Corporate goals:

A large pharmaceutical product group with strong international competitiveness, based on green pharmaceutical brand-name products with high technology content, high cultural added value and high market share. Referred to as "Three Highs and One Strong".

Corporate mission:

Promote Chinese medical culture, lead the trend of "green medicine", and improve human life and quality of life.

Management beliefs:

Be of one heart and one mind, benevolent and benevolent.

Service motto:

For your health and happiness, we will do our best and be perfect.

Advertising slogan:

China’s national medicinal fragrance, Beijing Tongrentang.

Slogan at the production site:

Quality is life, and responsibility is heavy. One hundred processes, one hundred peace of mind.

Producing first-class quality is Tong Ren Tang’s eternal creed; creating international famous brands is Tong Ren Tang’s unremitting pursuit.

No one can see the cultivation, but God knows the intention.