What is the purpose of the bookstore?

Ancient bookstores were called bookstores. The word "book boss" originated in the Han Dynasty. In addition, there are the names of Lin Shu, Pu Shu and Peng Shu, bookstores, bookstores in each dynasty, which sell books immediately. These names, except bookshop, were collectively called bookshop after the Song Dynasty. A bookstore, first seen in the Qingming Qianlong period. In the modern history of China, bookstores are also called bookstores. Books are spiritual products, which directly affect people's spiritual world \x0d\ social development. Mainly rely on the bookstore this circulation channel to promote. Starting from the essence of books, the functions of bookstores can be summarized as: spreading ideas, popularizing culture, contacting readers and promoting publishing. At the same time, the bookstore is also the cultural brand image of a city. \x0d\x0d\ Spreading ideas \ x0d \ Various classes, political parties, social organizations and even schools often use publications as an important means to spread their ideas and opinions. Judging from the history of modern bookstores in China, in the 1960s of 19, the Qing government set up official bookstores in Jiangsu, Jiangxi, Zhejiang and other provinces 10 to print some collated and carefully revised ancient books, with the aim of promoting Confucianism and maintaining feudal rule. /kloc-At the end of 0/9, Kang Youwei and other reformists set up Xue Qiang Bookstore in the capital and published books on reform, which was suppressed by die-hards such as Empress Dowager Cixi. At the beginning of the 20th century, the democratic revolutionaries headed by Dr. Sun Yat-sen set up bookstores such as Today's Mirror Bookstore, East Mainland Bookstore and National Studies Society, and issued a large number of anti-Qing books such as Revolutionary Army and Violent Return, which made ideological preparations for the Revolution of 1911 that overthrew the imperial system of the Qing Dynasty. 19 19 after the may 4th movement, industrialists and intellectuals such as,, Yun, and Chen Duxiu all opened bookstores to spread new ideas and new cultures. 1 921June1,Mao Zedong regards "promoting cultural bookstores" as the "basic cause" to transform society. After the establishment of China * * * Production Party, many bookstores aimed at spreading Marxism were founded by local party organizations, party member or progressives. For example, Shanghai Bookstore and Changjiang Bookstore in the 1920s, Life Bookstore, Reading Bookstore and Xinzhi Bookstore in the 1930s, Xinhua Bookstore established in the anti-Japanese democratic base areas and liberated areas, and so on. The revolutionary books published by these bookstores have played an important role in raising the ideological consciousness of workers, peasants and intellectuals and promoting the development of China's revolutionary cause. Some bookstores, which aim at propagating reactionary ideas and opposing revolutionary trends, were eventually spurned by people. After the founding of People's Republic of China (PRC), the bookstore industry has developed unprecedentedly, which has contributed to the promotion of Marxism-Leninism, Mao Zedong Thought and the construction of socialist spiritual civilization. \x0d\x0d\ popularizing culture \ x0d \ bookstore is an indispensable link in popularizing and popularizing scientific and cultural knowledge. The key measure to popularize culture is to set up education, and the textbooks needed for various educational undertakings should be supplied by bookstores. Since 1980s, China's state-owned bookstores have issued more than 2 billion textbooks every year, accounting for more than 1/3 of the total book sales in China. This is a huge distribution project. Only through strict investigation and statistics and scientific organization and supply can we ensure that books are delivered before class, one for each person. Bookstores all over the country widely distribute scientific and technological books and academic, cultural and literary books, which have played an important role in promoting economic and cultural construction and improving people's cultural level. Bookstore workers in China insisted on going to the countryside, took the initiative to care about the needs of agricultural production, and provided targeted agricultural technical books, which promoted the development of production. \x0d\x0d\ Contact readers \ x0d \ Bookstore is the link between authors and editors and readers. "Familiar with readers and books" and "finding readers for books and books for readers" are the important functions of bookstores to contact readers. Be able to reflect readers' needs, opinions and comments on books to the publishing department in time, and introduce publishing information and its publishing intention to readers. \x0d\ Many bookstores contact and unite a large number of basic readers and record their professional needs, mailing addresses, telephone numbers, etc. In the reader contact card. Keep in touch with these readers every time you read a new book. Readers will try their best to find, find and deliver books they urgently need. Large bookstores often hold reading reports and new book conferences, invite authors to give speeches or talk to readers, and sign books for readers. \x0d\x0d\ Promotion and publication \ x0d \ Bookstores have a wide range of contacts, are familiar with the market, master all kinds of complicated sales situations, and are sensitive to whether the variety, quantity, price and time of published books can meet the market demand. They can feed this information back to the publishing department in time, so that the books published by the publishing house have more market, and the publishing department can shorten the book publishing cycle and speed up the capital turnover.