Quotation of billboard on platform light box of Beijing bus station

1 advertising background:

Bus station light box advertising can help customers cover the largest target audience in the shortest time, and can also quickly and effectively improve the brand awareness of customers. It is also a landscape to beautify the urban environment. By making exquisite advertising pictures and vivid fashion information content, the target audience will be brought into the rich information world, so as to quickly achieve satisfactory advertising results. Light box advertising has high efficiency and many forms of expression. Compared with traditional media, light box advertising has a wider range of choices and can cooperate with different markets. We insist on planning every penny of our customers reasonably and effectively, and we must make every media release land.

1. Standardized products:

The light box of the bus shelter is made of stainless steel, with simple and beautiful appearance and strong anti-destruction ability. The screen size of the bus shelter light box is 3.5m x 1.5m, which is displayed on both sides of the street, and the effective advertising area is close to 12m2.

2. Mass media with high quality and high communication performance:

The bus shelter is 2.5 meters high;

Height of light box from the ground: 0.5m

Light box display height: 0.5-2 meters;

Average unconscious foreground height of ordinary people1.7m.

The power supply of the bus shelter light box is connected to the street lamp, which lights up together with the street lamp every night, providing more than 6 hours of lighting time every night. Each light box is equipped with 27 40W fluorescent lamps, which can clearly read the contents of advertising pictures within 50 meters at night.

3. The best barrier-free perspective:

The brand information conveyed by bus light box advertisements is concise and direct, which does not occupy consumers' time, does not turn pages as easily as TV and radio advertisements, and does not turn pages as newspapers do, which can effectively avoid the loss of media delivery costs. Provide night lighting system to make the picture more visually impactful, and deliver brand information to consumers anytime and anywhere in the closest way, which will have a lasting impact on consumers.

4. Close to the sales terminal:

The exquisite visual impact of the picture conveys subconscious consumption information to consumers at the sales terminal, effectively conveys brand information in the way closest to the consumer group, and has a direct impact on consumers.

5. Excellent expressive force of light box media in bus shelter:

Compared with other outdoor media such as car body, the bus shelter light box can express a more complete advertising picture and a more vivid and delicate advertising appeal. The picture effect of the bus shelter is as clear as a magazine, which provides more creative space for advertising.

6. Effective cooperation of mass media:

Using light boxes in bus shelters with TV and newspapers can effectively reduce the marginal cost of mass media and greatly improve the advertising effect.

Bus body

1, liquidity

2. Wide coverage

The contact probability is high and the contact frequency is stable, forming a network. And with the development of public transport network, it is expanding day by day. According to the investigation of strength communication, human body advertisement is the outdoor advertising media with the most visual opportunities. The average distance traveled by bus is about 30 kilometers. Calculated by the actual visible range of body advertisements, the average coverage area of bicycles is 0.5km2, with an average of 7 trips per day, and the average daily contact time exceeds 9 1 1,000 times. If the release time is 6 months, the effective OTS can reach16.38 million.

3. Long duration

4. Strong visual impact

Regional picture display is the premise of effective dissemination of advertising information. Huge advertising pictures can bring powerful visual impact, bright and exquisite pictures, and mobility can bring repeatability. The paint area of the car body is more than 30 _, which is called a mobile giant billboard. In the field measurement, the authoritative and accurate laser rangefinder is used, and the maximum effective visual range of car body advertisement reaches 70-75m, forming a wide effective visual area. Due to the huge advertising screen, in bad weather, the advertising screen is still clearly visible from a small angle of 30 meters away. Even if the distance is more than 60m, a larger advertising screen can still ensure that the information is clearly visible (for example, standing across the wide 10 lane), which has a better comprehensive publicity effect on the brand image and can fully display the strength and image of the enterprise.

Outdoor advertising media

Any substance that can attract many consumers and achieve the purpose of selling goods through advertising in the open air or public places can be called outdoor advertising media. Outdoor advertising can be divided into two categories: print advertising, poster advertising, wall advertising, posters, banners and so on. Three-dimensional advertising is divided into neon lights, advertising columns, advertising towers and light boxes. In outdoor advertising, street signs and posters are the two most important forms, which have great influence. Exquisite outdoor advertising belts have become a symbol of a region. The main features of outdoor advertising are:

1, which is highly selective to regions and consumers. On the one hand, outdoor advertising can choose advertising forms according to the characteristics of the region, such as choosing different advertising forms in commercial streets, squares, parks and vehicles, and outdoor advertising can also be set according to the psychological characteristics and customs of consumers in a certain region; On the other hand, outdoor advertising can provide repeated publicity for regular consumers who often move in this area, leaving a deep impression on them.

2. Outdoor advertising can make good use of the blank psychology that consumers often have in public places when walking and sightseeing. At this time, some beautifully designed advertisements and colorful neon lights can often leave a very deep impression on people, arouse great concern and make them more receptive to advertisements.

3. Outdoor advertising has a certain compulsive attraction. Even consumers who are in a hurry may leave a certain impression because of a casual glance at the advertisement, and leave a deep impression on some goods through repeated times.

4. There are various forms of outdoor advertisements, especially the development of high-altitude balloon advertisements and light box advertisements, which make outdoor advertisements have their own characteristics, and these outdoor advertisements also have the function of beautifying the city. These advertisements are integrated with the city appearance, which often makes consumers accept advertisements very naturally.

5, outdoor advertising content is simple, which can avoid the interference of other content and competitive advertising. And the cost of outdoor advertising is low.

However, outdoor advertising media also has its shortcomings, mainly in:

1, with small coverage. Because most of the locations are fixed, the coverage will not be large and the publicity area will be small, so we should pay special attention to the location selection when setting up outdoor advertisements. For example, billboards are generally set in places with high population density and strong mobility. There are many floating people in airports, railway stations and ship docks, so national advertisements can be made.

2. The effect is difficult to evaluate. Because the object of outdoor advertising is people who are active outdoors, these people are mobile, so its acceptance rate is difficult to estimate. Moreover, people are always exposed to it in activities, so the staring time is very short, even only a fraction of a second. Sometimes people may be exposed to many outdoor advertisements at the same time. In order to achieve the advertising effect, it is very important to let people's vision stay for a while.