Han Songting: How to write a short video delivery script?

How to write a short video script copy for cosmetics?

A fan friend who makes cosmetics asked me how to write a short video script copy that can sell goods? I shared 4 simple steps, as follows:

1. Understand the situation

For example, you need to understand the situation of potential customers. Do they have wrinkles? Skin darkened? Or have dry skin? Only if you understand his situation can you enter his inner world and create a buzz.

2. Explain the situation

You need to use precise and concise language to explain the consequences and losses that will occur if this continues, so that he can feel that the current situation must change.

3. Recommended products

How to change? At this time you can naturally recommend your solution, that is, your product.

4. Solve the problem

Finally, you tell him that if you want to solve the problem, then act immediately and buy your product.

If you continue like this, will it seriously affect your image and cause you to miss a lot of opportunities?

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How about, follow the specific method! Writing copywriting is very attractive, isn’t it? After polishing and optimizing it, and then shooting it into a video based on the script copywriting, it will be a short video that can bring goods.

The above sharing is for reference only, I hope it can inspire you! Follow Han Songting to learn more about copywriting methods.