5 Double Eleven event promotion planning plan templates

A person will encounter many opportunities in his life, but opportunities only favor the prepared mind. In order to prevent accidents from happening in the following activities, it is especially necessary to make appropriate planning plans at this time. The planning plan must be written in a logical and comprehensive manner. So how do you need to write a planning plan? Below are the Double Eleven event promotion planning templates that I have collected for you. You may like them and welcome to share them. Double Eleven event promotion planning plan template 1

1. Event background

On the eve of the event, we must actively participate in Juhuasuan, micro-shopping and other activities to increase our brand exposure , increase brand awareness, thereby paving the way for sales during the event.

2. Activity plan

Warm-up: The time is from November 1 to November 10 (1) online

Warm-up through independent design of the store The event page includes homepage posters, store promotions, and product details pages. All pictures are themed elements, aiming to create a shopping carnival atmosphere, lay the foundation for the event, and reserve traffic. Design roll-ups, banners, theme posters, purchase some balloons and ribbons to decorate the entire office, so that everyone can fully feel the atmosphere.

Customized T-shirts for offline mobile advertising, and the entire department dressed in uniform and took a group photo for publicity pictures.

Formal activities: November 11th 00:00~November 11th 23:59

Pictures: Store activity main venue page, product details page related posters, Weitao activity promotion Posters, diamond exhibition pictures, through train pictures, store home page posters, store promotions, flow charts to guide independent ordering, etc.

There should be no shortage of candies, biscuits, fruits and other food in the reception room that day. Don’t let everyone go hungry during tense moments. The person in charge must arrange for everyone to go online and take breaks.

3. Activity follow-up

Art: Make statements such as refund processing time, order information modification, delivery express and time on the homepage and product details page.

Customer service: Pre-sales, after-sales, customer review (responsible for order review and printing) ensure computer configuration; ensure printer and related materials (electronic forms, etc.); ensure company network; check software set up. Quick phrases and automatic replies (prepare in advance, include promotions, use as little as possible)

Warehouse: Ensure accurate inventory and avoid out-of-stocks. Have packing materials ready. Prepare an appropriate proportion of goods to be packed in advance and stacked separately during the event to ensure smooth communication between customer service and outbound delivery to ensure the smooth resolution of situations such as modifying order information during the sales process.

IV. Inventory preparation

(1) Determine the products to be launched for the event. All main products should account for 50-60 of the overall stocking. All products must be completed within one week before 11.11. The store inventory should be completed based on the actual 90-95, and if gifts are needed, they must be stocked

(2) According to the expected sales scale, prepare the inventory of the main sales products for the Double 11 promotion in advance. Be sure to determine the emergency replenishment mechanism with the corresponding supply channels before the event, determine the supply capacity of the supply channels, and establish emergency communication contact methods to ensure that goods can be quickly replenished or removed from shelves in the event of insufficient inventory.

(3) Check the product barcode management system to ensure that all shipped goods have barcodes, so that when the goods are shipped out of the warehouse, the barcode can be scanned with a scanner to improve speed and efficiency.

(4) Be sure to do a full warehouse inventory or inventory of related major promotion products 2 to 3 days before the Double 11 event to clarify the inventory scale and enter the real inventory data into ops.

V. Personnel preparation

(1) For new employees recruited due to the possible surge in Double 11 orders, make employee work arrangement plans in advance and conduct corresponding training , do a good job in the packaging process, train the relevant packaging and veneer work details in advance, and do a good job in employee training in advance

(2) Do a complete job for all employees, especially those involved in order processing. Operational training and other training

(3) Formulate emergency plans for temporary scheduling, training and work of inter-departmental employees, as well as related arrangements for employee duty, vacation and other related arrangements during the duration of the promotion. Personnel must be deployed well, and two to three shifts must be planned for order processing and customer service. It was a full day for everyone, and they took turns resting in the reception room.

(4) Calculate the number of personnel in each position according to the level of traffic volume

(5) Materials should be calculated according to the possible traffic volume and number of packages

6. Material Preparation

(1) Preparation of packaging materials. Ensure the inventory of various packaging bags, foam fillers, and packaging boxes involved in the products sold in the big promotion activities, and prepare some specific items in advance. The packaging is initially sorted out, and then all you have to do is put in the goods. You can also pack the goods directly in advance, and then post the documents and ship the goods directly after the express delivery order is printed;

(2) Storage of express delivery orders and delivery orders, printer debugging, and printing supplies ( Preparation, in order to improve the ordering process.

(3) The requirements for such a large-scale event are more requirements for merchants’ services, especially the requirements for delivery, which are required in 2 All xx customers will be given priority within the next day. Double Eleven event promotion planning plan template Part 2

1. Event background:

"Double Eleven" refers to November every year. The 11th is also called Singles’ Day due to the special date. Taobao Mall uses this day to carry out some large-scale discount promotions to increase sales.

2. Purpose of the activity:

Due to the limited display space at the main venue and sub-venues of the "" event, our flagship store has only been open for more than a month and has not yet been able to obtain the support of Taobao Mall display space. However, we can take advantage of this opportunity of high traffic and high transactions. The store has launched corresponding activities to get a share of this crazy online shopping.

Third, activity content:

1 yuan off for purchases of 2 yuan or more (equivalent to 50% discount on the entire website). ) Take the photo and get free shipping!

Tagline: xx will tell you: 50% off and free shipping!

Event time: 20xx.11.11 at 1 am! to 24 o'clock.

Fourth, activity analysis:

Currently, there are 79 products in our store, 55 of which are 2.5 times the ex-factory price, and 22 styles are 2 times the ex-factory price. , the two special price models are 1.76 times the ex-factory price. After the 50% discount, only two special price models will lose money, but the pictures of the special price models are very poor and will basically not bring sales, so it is expected that the "" 50% discount event will only have no more than 10% sales. 5% of the commission loss.

It is estimated that 80% of the transaction volume on the day will be concentrated in 20% of the large stores. We belong to the category of 80% of small and medium-sized stores, and *** will share the remaining 200 million transaction volume. The average transaction per store is 5,000 yuan. Our goal is to reach an average of 5,000 yuan.

Five, teamwork:

Art: Design a homepage with the theme of "". , and event advertising pictures. Copywriting: Refining event advertising slogans. Promotion: Delete matching discounts and delete discounts set by third-party discount software, and make replies and store event promotions on Taifeng Home Textiles' webpages.

Customer service: Prepare a quick reply explaining the details of the event. Modify the prices of some products. Delivery staff: prepare goods and contact the courier company in advance.

Double Eleven Event Promotional Planning Plan Template Part 3

Event theme: Give single you the opportunity to find your other "half"

Event slogan: I hope you will last forever/No more singles Yes

Activity purpose: Steady improvement of _bar brand

Activity location: _Bar

Activity time: November 11, 20_

Event background: Because "Halloween" has just passed, and "Festival" does not have much room for development in a medium-sized city like _, and the annual "Singles' Day" is coming soon, after comprehensive consideration, it has been decided that this festival will not Make it big, but you must make it detailed and make it deeply rooted in the hearts of the people.

Activity content:

1. Women who arrive at the bar before 20:30 on the night of the event will receive a free cup of milk tea.

2. In the interactive session, if a single man likes a woman, he can write a small note and have the waiter pass it on, and experience the fun of flying pigeons passing messages.

3. Lucky consumption prizes will be drawn at 11pm, 1 first prize: a set of xx; 2 second prizes: 4 bottles of beer; 3 third prizes: 2 bottles of beer.

I hope people will live forever and there will be no more singles!

Act quickly and say goodbye to your singleness at the bar! Double Eleven Event Promotional Planning Plan Template Part 4

1. Activity Background

"Double Eleven" refers to November 11th every year. Due to the special date, it is also called For Singles' Day. Large-scale e-commerce websites generally use this day to carry out large-scale discount promotions to increase sales.

2. Event time

Around November 11th.

3. Activity location

xx.

IV. Activity Theme

It’s easy to grab 50% off on “Double Eleven”, and health will not be discounted.

5. Activity content

A. Product promotion.

1. Get an instant discount of 20 for a single transaction of 400 or more or get a special physical examination {three items of liver function, four items of serum protein, total cholesterol (TC), triglyceride (TG), high-density lipoprotein Choose one of cholesterol (HDL-C) or low-density lipoprotein cholesterol (LDL-C)}.

2. If you spend over 600 in a single purchase, you will receive an instant discount of 30% or receive a special physical examination.

3. If you spend over 800 in a single transaction, you will get an instant discount of 40 or receive a special physical examination.

4. If you spend over RMB 1,000 in a single transaction, you will get an instant discount of 50 or receive a special physical examination.

5. Add 25 yuan to the full set meal and get a free copy of xx worth 50 yuan. If you receive a 5-star review with a good reputation, you will receive a refund of 5 yuan, depending on the package amount. For example, 5 yuan will be returned if it is below 300, 10 yuan if it is 300-399, 15 yuan if it is 400-499 or more, 20 yuan if it is 500-599 or more, and 25 yuan if it is 600-699 or more. , 30 yuan will be returned for purchases above 700-799, 40 yuan will be returned for purchases above 800-999, 60 yuan will be returned for purchases above 1,000, and 100 yuan will be returned for purchases above 2,000!

Six: Event promotion

A. Internal promotion.

The activity packages are marked in a prominent position on the homepage of the online store, and an additional 25 yuan for the full package will give you a free xx worth 50 yuan. This page contains a detailed introduction to this event and a link to the package. The original price and discounted price must be marked in the package price, and this page should be placed on the homepage.

B. External promotion.

All promotion staff of xx Network Operations Department will allocate tasks and promote on major peripheral websites. The promotion time is the pre-Double Eleven promotion and the Double Eleven post-promotion. Double 11 event promotion planning template part 5

1. Purpose of the event

Double 11 is a festival that e-commerce companies must compete for over the years. The activities and publicity are so intense that among the brands participating in the category There are many activities, and the variety of activities is the most abundant in the year.

As an offline physical mall, we need to grasp the concept of Double 11 Shopping Carnival and launch winter clothing promotions when the temperature drops in mid-November. The intensity of activities, marketing methods and on-site experience should be more differentiated from e-commerce, so as to highlight the characteristics. The activities are integrated from multiple business formats such as department stores, supermarkets, restaurants, cinemas, and online micro stores. Give customers a unique and alluring shopping experience.

2. Event time

November 7th to 11th

3. Event content

Discount promotion:

1. Double 11, wear beautiful clothes: 200 yuan off for purchases over 500 yuan in autumn and winter department stores.

2. You can choose beauty products on Double 11: Cosmetics (__) will get 80 yuan off when you spend 400 yuan or more. Double 11 super skin care kit is as low as 30% off!

O2O (online and offline interaction), grab 100,000 discount coupons in advance!

1. Grab 100,000 coupons for free! Immediate discounts on purchases at department stores, with discounts as low as 30% off!

IV. Activity details

1) From November 1st to 10th, the official WeChat official WeChat will officially launch the coupon grabbing activity. Customers only need to follow the official WeChat and click on the coupon grabbing page to select discount coupons from 30 brands, and double-click to receive the coupon (a discount code is automatically generated for each coupon).

2) Each person is limited to 10 tickets per brand.

3) On the day of Double 11, customers can enjoy an immediate discount of 50 yuan, 30 yuan, and 20 yuan after the corresponding brand discount by using the discount code on the coupon.

4) Only one discount coupon can be used for a single receipt.

Note: The starting point for using discounted coupons must be determined based on the actual unit price of each brand. The full amount of the discount will be borne by the supplier and the shopping mall in different proportions. This activity is mainly to attract online customers to the store.

2. _Si counterattacked Bai Fumei and defeated Gao Fushuai! Grab super single products at 0.11 yuan, 1.1 yuan, 11 yuan, and 110 yuan!

From November 7th to 11th, 11 items will be available for purchase every day for only 0.11 yuan, 1.1 yuan, 11 yuan, and 110 yuan. Each style is limited, while stocks last. Pay online through Weidian to get a successful flash sale!

Single product recommendation: 0.11 yuan___),

1.1 yuan (supermarket environmentally friendly cutlery box, handkerchief paper/strips, potato chip set, priced at about 5 yuan)

11 yuan (xx bath towel, xx facial mask 2-pack, xx furniture cute rabbit, priced around 30 yuan)

110 yuan (comfortable quilt, matching pillow, priced around 250 yuan)

Remarks: The estimated cost is 1,300 yuan. (Meal coupons are sponsored by merchants)

Category marketing: Double 11 is a large-scale promotion in shopping malls in November, and all categories must carry out activities (discounts or gifts). It is recommended that men's clothing, women's clothing, footwear, cosmetics, boutiques, bedding, and children's clothing should all have representative brands or highlight discounts to participate in the event. The following four categories: single products need to be displayed prominently, and matching and warm recommendations need to be added to the aisle light boxes and counter guides.

1) Winter clothing (thick models, coats)

2) Autumn and winter accessories (scarves, hats)

3) Bedding and winter quilts

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4) Supermarket Winter Hot Pot Festival Single Products

VIP Marketing

VIP Recruitment: If you spend 500 yuan or more in a single day in the mall, you can get a VIP card for free. If you spend over 5,000 yuan in a single day, you can upgrade to a diamond card.

1. Free gift for VIP customers on Double 11: If you come to the store on Double 11, you can get a designated hot drink at __Sweetheart Beverage. (Opening sponsorship, no fee)

2. Double 11·VIP customers play for free: Diamond card VIPs can take their children to __ amusement park for free once with their cards.

Cultural marketing:

1. Double 11, take off your clothes and start walking immediately!

1) Free broadcast of customers’ confessions, and free sharing of happiness in the WeChat sharing area.

Activity location: Broadcasting Station on the first floor

2) Single men and women can participate in the "Heart-pairing" activity by signing up. Single men and women will randomly form different "hypothetical situations" multiple times to participate in couple interaction activities. If you are excited, hold hands immediately!

Registration location: Small stage area on the second floor

Remarks: The specific operation details and project rules of the event are attached separately.

2. Double 11, Singles’ Day, Singles Go (4F Cinema Singles’ Day Special Event)

Single men and women can go to the front desk to buy exclusive tickets for single aristocrats, and girls can enjoy 40% off Buy tickets. Boys who purchase tickets will receive a rose (to be used as a gift for the girl sitting next to them.) The seats are randomly assigned to men and women.

Event time: November 11th

Event location: Movie Hall 1 and 3 (details are subject to the specific viewing time and show)

Atmosphere layout:

1. Main exhibition area at the gate/category exhibition area on each floor:

Comprehensive exhibition area for fashionable winter clothing, following the popular elements of autumn and winter, a simulated Singles’ Day dialogue sign will be added in the exhibition area.

For example: Singles Day comes to __ shopping mall =_ Silk counterattacks with distinctive logos such as Bai Fumei.

Note: The department store’s women’s clothing and men’s clothing departments are responsible for the display team.

2. Counters, escalators and elevator entrances on each floor: light boxes, vertical POP racks

Cost estimate (omitted)

Note: Please refer to the signs in the mall for event details. .

Double Eleven Activity Plan 5

1. Store Introduction

__ Fashion Store is wholly owned by ____ Fashion Store Clothing Co., Ltd. The __ fashion store brand was founded in 20__. The __ fashion store is a well-known Internet fast fashion brand in China. As of September 20__, the __ fashion store has __ business departments with more than _ employees. Wan's members are a representative enterprise of __ e-commerce.

2. Brand Story

__ Fashion Store is the first brand in xx, with four major brands, women's clothing ___ , men's clothing___, children's clothing___, designer brand: ___.

Positioning of each brand:

__Fashion store___—xx's first brand of women's clothing

__Fashion store___—xx’s first brand of men’s clothing

__Fashion store___—xx’s first brand of children’s clothing

3. Purpose of promotion

First, the ultimate goal of promotion is to sell goods by any means. The same is true for online store promotions, but it is not effective if you just do it. Taobao Mall’s Singles’ Day half-price promotion is very popular recently.

2. Promotion process:

1. Determine the products to be promoted and prepare sufficient goods.

2. Determine the customer base.

(1) Determine the products to be promoted and prepare sufficient goods. Different products should be promoted in different ways, and the sales of products will be higher during different seasons. It is usually fast. Therefore, adequate stocking is a guarantee. If out-of-stock occurs frequently, it will not only affect sales, but also affect buyers’ perception and praise. If you encounter a buyer who is not easy to talk to and gives you a bad review, that will be really annoying. Even if it can be canceled, a lot of time and energy will be wasted.

(2) Determine the customer group: After determining the product, the most important thing is to find the target for promotion.

The object of promotion is your target consumer group, and these people are your audience. Therefore, promotion must be carried out to disseminate promotional information to your target group. Once you find your target consumer group, promotion will be effective. If you promote to yourself , no matter how appropriate the promotion method is, it is just playing the piano.

IV. Activity time and method:

Activity time: 0:00:00 on November 11, 20__ to 23:59:59 on November 11

Activity method: Gold Taobao Coins: Select 10 products (supported by Gujia) to go to Taobao Gold Coins Huojuhuasuan: Select 3 products (supported by Gujia) to go to Juhuasuan for Gujia products, the original price is 699, the price of gold Taobao coins is 399, 100 gold Taobao Coins, quantity is 500 copies, discount is 50-30%, and some small gifts are included, such as gift cups, environmental bags, and mouse pads.

5. Material preparation

(1) Packaging material preparation, ensure the inventory of various packaging bags and boxes involved in the goods sold in the big promotion activities, and prepare them in advance Make preliminary arrangements for some specific packaging, and then just put in the goods. You can also pack the goods directly in advance, and then post the documents and ship the goods directly after the express delivery order is printed;

(2) Storage of express delivery orders and delivery orders, printer debugging, and printing supplies ( Ribbon, ink cartridge) preparation. In order to increase the speed of the ordering process, it is not recommended to use ordinary dot matrix printers to print delivery orders during the Double 11 promotion. Instead, it is recommended to use a laser printer or thermal label printer to print delivery orders. For merchants who need to print distribution summary sheets or separate order summary sheets for distribution, be sure to prepare high-speed inkjet or laser printers and their consumables.

(3) The requirements put forward by this event are more about the service requirements of merchants, especially the requirements for the delivery link, which requires that all xx customers be prioritized for delivery within 2 days. Therefore, it is recommended that there be obvious text markings or color markings on the packaging or face sheets. for quick sorting.

6. Summarize the effects and lessons learned from promotions

Organizing promotions is also an experience. After the promotion is over, the store manager should make an analysis of the results of the promotion, including traffic and sales. Volume, click-through rate, whether the consumer group targeted this time is interested in the specified product or is more interested in other products on the website. At the same time, you must also analyze and compare your competitors' promotional activities to find out where you can learn. If your competitors sell better than you, it definitely means that your promotional plan is not as attractive as others. The analysis process is also a learning process. Summarizing promotional activities can effectively help store managers improve their own promotion level. In this summary, you can find out where this promotional activity is lacking and make adjustments in the next activity. Although promotion is a good way to increase sales, it also requires constant exploration and summary to achieve the desired results.