The "2022 Jiangxi Commodity Consumption Season" event will be launched in May, with 2 billion red envelopes waiting for you.

Dajiang.com/Dajiang News Client Reporter Zuo Yangtian reported: Consumption is the ultimate goal and direct driving force of production, and plays a fundamental role in economic development, with automobiles, refined oil products, home appliances, etc. as the main products. Commodities play a "stabilizer" and main force role in consumption. Under the influence of the current epidemic, holding "Bulk Commodity Consumption Season" themed activities is of great and urgent practical significance. The reporter learned from the Jiangxi Provincial Department of Commerce on the 28th that the 2022 Jiangxi bulk commodity consumption season will be launched in May. As long as consumers spend as much as they want between May 1st and June 30th, they can get various cash discounts and gift packages!

The first Chinese Rice Noodle Festival was welcomed by consumers when it was held in Nanchang? Photo by reporter Li Jie?

Since mid-March, Jiangxi Province has been particularly It was the Nanchang epidemic that led to poor flow of people and logistics, which had a serious impact on consumption. In order to maintain the strong momentum of economic development, the Provincial Party Committee and the Provincial Government clearly proposed to "strengthen the second quarter and ensure double half", regard "strengthening promotion of consumption" as an important part of the "eight strong attacks", and strive to stabilize the province's economic fundamentals. To carry out the "bulk commodity consumption season" activities, the first thing is to promote the "May Day" period. Work in Jiangxi, eat in Jiangxi, shop in Jiangxi, travel in Jiangxi, and have fun in Jiangxi. Major projects will not stop work, important enterprises will not stop production, and stability will be maintained. Maintain the good momentum and ensure that both achieve more than half of the total, laying a solid foundation for continuing the province's rapid economic development.

A wave of "red envelope rain" will give people's livelihood and well-being both "warmth" and "texture"

Consumption is not only a driving force for development, but also people's livelihood and well-being. At present, residential bulk commodities, mainly cars and home appliances, have become the basic needs of thousands of households and are a direct reflection of the people's need for a better life. Organizing and carrying out "commodity consumption season" activities is to reflect the work requirements of "real money promotion", focusing on the three major entities of "automobiles, refined oil products, and home appliances", and through direct reductions, discounts, full reductions, immediate reductions and other practical activities Substantial preferential measures and a wave of "red envelope rain" will allow the people to truly get more benefits, so that people's livelihood and well-being have both "warmth" and "texture".

This is the golden key to boosting market entities.

Protecting market entities means safeguarding social productivity, the fundamentals of the economy, and the greatest protection of employment. In 2021, the province added 1.2638 million new market entities, an increase of 102.81%, ranking 8th in the country in total and 1st in growth. Among them, 1.05 million new market entities were added in the wholesale, retail, housing and catering industry, accounting for 83.3% and an increase of 190.56%, making it the fastest growing industry field.

At present, the epidemic is spreading in many places in China and the province, which has a great impact on mobility, agglomeration, and physical consumption. The consumer demand for bulk commodities such as automobiles, home appliances, and refined oil has also been severely suppressed. A large number of Commercial and trading enterprise entities are facing tremendous operating pressure and survival pressure.

Xie Yiping, Secretary of the Party Leadership Group and Director of the Provincial Department of Commerce, said: We will refine and improve various policies and measures to promote consumption, increase supervision and inspection of policy implementation, and help small and medium-sized enterprises tide over difficulties. , boost market confidence and provide strong support for the province's economic stability and improvement. ?

The overall situation and main features of the event

Xie Yiping, Secretary of the Party Leadership Group and Director of the Provincial Department of Commerce, said that this "bulk commodity consumption season event" will be based on "consumption upgrade". With the theme of "energetic bulk consumption to benefit people's livelihood?", various forms of preferential activities are carried out with automobiles, refined oil products, and home appliances as the entry points, which mainly reflect four distinctive characteristics.

There are many activities: "Refuel and dry cars and home appliances"? Eight major activities can be found everywhere?

Specifically, "Refuel and dry cars and home appliances"? Eight major activities can be found everywhere. Eight series of activities will be held mainly in the three categories of automobiles, refined oil products, and home appliances. For automobile promotions, there will be automobile exhibitions and sales activities, fuel vehicles? Purchase a car in Gansu? Super value and prizes? activities, new energy vehicles? Low carbon? Green travel? activities, etc.

Petroleum promotions will include Sinopec? Petrochemical Oil You? Benefit Ganpo? activities, PetroChina? Boost Confidence? Come on Ganzhou? promotions, etc., forming a group of Sinopec, PetroChina, and Sinopec. Leading promotions.

Home appliances promotions will include activities such as "Enjoy Life" and "Quality Home Appliances" and "Green Home Appliances" for a New Life. The eight major activities include a number of specific promotional activities, and each city and county will also organize them according to local conditions. corresponding various activities.

Great benefits: ?Commodity consumption season? 2 billion red envelopes waiting for you?

Specifically, ?Commodity consumption season? 2 billion red envelopes waiting for you?. During the event, through financial support, corporate discounts, platform profit sharing and other channels, provincial, city and county governments invested 500 million yuan in fiscal funds, leveraging businesses and enterprises to invest and profit 1.5 billion yuan, and the total discount amount reached 2 billion yuan. .

Xie Yiping, Secretary of the Party Leadership Group and Director of the Provincial Department of Commerce, said that the Jiangxi Provincial Department of Commerce will raise 76 million yuan in policy funds in advance to support the organization of automobile exhibitions and sales activities, as well as promotion activities for fuel vehicles, new energy vehicles, and home appliances. Among them, 46 million yuan will be awarded to individual consumers who purchase new fuel vehicles or new energy vehicles, 20 million yuan of home appliance consumption coupons will be issued to the entire province for the 2022 Jiangxi Commodity Consumption Season, and 10 million yuan will be provided for automobile exhibitions and sales activities. Yuan.

According to the schedule, the province’s 11 districts and cities will simultaneously allocate financial funds to support various promotional activities. Currently, the following have been determined: 80 million yuan for Nanchang City, 60 million yuan for Jiujiang City, and 4,000 yuan for Ji’an City. Ten thousand yuan, Ganzhou City 39.6 million yuan, Yichun City 37.6 million yuan, Shangrao City 30 million yuan, Jingdezhen City 20 million yuan, Pingxiang City 18 million yuan, Fuzhou City 14.36 million yuan, Yingtan City 14 million yuan, Xinyu City 10 million yuan . It is understood that some cities and counties will also increase promotional incentive funds.

On the other hand, enterprises and merchants offer profits. The Provincial Department of Commerce and the Provincial Home Electronics and Electrical Appliances Association will organize Haier Smart Home, Gree Electric Appliances, Midea Life, Suning.com, Siping Electric and other home appliance manufacturers and distributors to offer promotions worth 80 million yuan. Provincial, city, county government and merchant discounts can be stacked, making this promotion unprecedentedly powerful.

Fast cashing: two modes: "Lottery bonus" and "Direct subsidy with coupons"

The reporter learned that in order to ensure that the funds raised are used in place and cashed out quickly. The Jiangxi Provincial Commerce Department will conduct this event in two ways, one is "Lottery Prize Subsidy". Another way is to "receive coupons for direct subsidy". In launching the "Enjoy Life" Quality Home Appliances" campaign, the Jiangxi Provincial Department of Commerce arranged 20 million yuan to issue home appliance consumption coupons to the entire province, with a face value of 300 yuan each. From May 1 to June 30, consumers After successfully receiving it through the Alipay homepage, the coupon can be used to deduct the actual payment of 2,000 yuan or more when purchasing home appliance products in physical home appliance stores in the province. Both methods are simple, direct, and efficient.

Wide scope: mainly bulk commodity promotion activities, supplemented by other commodities

In this consumer season activity, various cities combined with local realities, launched a series of promotion activities in addition to automobiles, refined oil, and home appliances Other commodity promotion activities will be mainly bulk commodity promotion activities, supplemented by other commodity promotion activities. Together, they will set off a promotion boom across the province and strive to meet the diverse needs of consumers across the province.

The reporter learned that Nanchang city and county raised 80 million yuan in funds, focusing on automobiles, supermarkets, department stores, catering and other industries, and organized a series of "Hot Summer Benefit Hongcheng" consumer season activities. The Yichun city and county governments simultaneously launched a government consumption coupon issuance activity with the theme of "Five things to do, travel around the city, buy tens of millions of coupons for free", and integrated more than 30 million yuan in fiscal funds, focusing on shopping malls, supermarkets, restaurants , cars, gas stations, home appliances, scenic spots, star hotels, specialty B&Bs and other fields to guide citizens’ consumption.