Design idea of product marketing scheme

In order to ensure the smooth and successful progress of things or work, it is usually necessary to make a complete plan in advance. This plan is a written plan, which is the detailed rules and steps of specific actions. The following are five articles about the design ideas of product marketing scheme that I collected for you. I hope I can help you.

Design ideas of product marketing scheme 1

I. Purpose

Make a name for yourself and establish a brand image-enterprise promotion is an important way to improve the reputation of enterprises and establish a brand image.

Quickly attract the attention and interest of the market-through publicity, it will become the most concerned highlight project on the network, reach a certain sales intention, find and locate target customers for enterprises, store a certain number of interested customers, and lay a solid foundation for the growth of enterprise profits.

Second, the analysis of the current situation of China's network and netizens.

At present, there are 420 million netizens and 277 million mobile phone users in China. Network marketing has become the fastest and most efficient way for major enterprises to spread after outdoor advertising, TV advertising and soft-text advertising. Therefore, the promotion and sale of Huaguang enterprises and projects through the network will have a multiplier effect.

Third, the understanding of the project network promotion methods

1, the advantages of network promotion

Today, with the development of modern network information, compared with other media promotion methods, network marketing promotion has begun to rise, showing strong vitality. The advantages of network promotion are mainly reflected in the following aspects:

○ 1 The price difference is large.

The spread of online advertising is not limited by time and space, and promotional information can be spread all over the world through the Internet. As long as you have access to the Internet, anyone can read anywhere. This is beyond the traditional media.

2. Project characteristics and network promotion characteristics

Through analysis and research, real estate projects and network promotion environment have their own characteristics, and the organic combination of the two needs to consider some unique factors, as follows:

○ 1 Real estate characteristics of real estate projects

As real estate, real estate projects have very distinct regional characteristics, while as non-tourism real estate projects, the regional characteristics of target customers are more obvious, which is obviously different from the characteristics that products are basically oriented to national customers in the existing network promotion.

The above is part of the real estate network marketing strategy. Please download and see more. If you are satisfied with our information, please pay attention and thank you for your support!

Design ideas of product marketing scheme II

"The smell of wine is also afraid of the depth of the alley", which is an ancient marketing topic. Network is a place where information changes rapidly, and-if group buying network wants to rise rapidly, it must do a good job in information transmission and update, that is, publicity and promotion. Therefore, on the basis of fully studying the current network promotion methods, combined with the positioning, consumer groups and commodity types of group buying networks. We have formulated the following feasible promotion scheme.

I. Promotion purpose

Quickly enhance the popularity and reputation of the website, promote the number of views and registrations of the website, and quickly increase the number of members and sales in a short period of time. At the same time, improve the loyalty and trust to the group buying network and merchants.

Second, the analysis of online group buying

1,-Consumers of Groupon. com

Consumers in Groupon.com are mainly 18-40 years old, among which 18-35 years old is the main group of online shopping, accounting for 33.8% in 25-30 years old, 30.0% in 18-24 years old and 26.9% in 3 1-35 years old. Because these people are keen on leisure consumption, shopping, food, nightlife, dinner, playing and surfing the Internet. The income is stable, the consumption power is relatively strong, and women are active people, mostly concentrated in the age of 18-30, mainly private small bosses, white-collar workers in enterprises and students. They have the habit of online shopping and online payment, and people who are price-sensitive but willing to pursue quality of life are more likely to turn into consumption behavior. Generally speaking, it can be summarized into the following six categories:

(1) Civil servants in government agencies and institutions.

(2) Offices and administrative personnel of large and medium-sized enterprises.

(3) Private enterprises, individual bosses and employees.

(4) Junior high school, senior high school and college students.

(5) Middle and high-income people in all walks of life.

(6) Overseas employment and entrepreneurs.

2. Main products of the project

According to the survey of online group buying trends and online shopping consumers' habits, we believe that the products operated by group buying network mainly have the following needs:

(1) is a popular product and a necessity for consumers' daily consumption and leisure services.

(2) Consumer prices should not be too high, generally between 10-200 yuan (except for bulk group buying activities).

(3) There is a certain market visibility, or new products listed by brand manufacturers.

(4) Consumer goods or entertainment services that must cater to the tastes of young people aged 18-35.

(5) It is a commodity (service) that a specific consumer group must buy in a specific period, which belongs to the nature of consumption.

(6) Localized life service, involving catering, entertainment, beauty salons, accommodation, shopping and other aspects.

Product marketing scheme design ideas 3

At present, the competition in the hotel industry is becoming increasingly fierce, and consumers are becoming more and more mature, which puts higher demands on our hotel operators. In the off-season this year, we plan to make a series of adjustments to the sales work of the marketing department to attract consumers to our stores and improve our operating efficiency.

First, the market environment analysis:

1. Problems in our hotel operation

(1) The target customer base is inaccurate and too narrow.

Generally speaking, the off-season operation of hotels in our city is generally not good. The main reason is that there are too many hotels, the supply exceeds the demand, the management mode is similar, there is no own characteristics, or the positioning is too high for consumers to accept. In addition, there are some problems in the service quality of some hotels, which affect consumers' confidence in hotel consumption.

There are also some problems in the operation of our hotel, so we should reflect on the positioning of the target market. We should fully tap our own advantages and broaden the market. The unreasonable target market positioning of our hotel is the main reason for the poor benefit.

Chengdong District, where my hotel is located, is a city with low consumption level, and most residents are ordinary employees. However, the hardware level and service quality of our hotel are superior in this respect. We are aiming at high-end hotels in the market, facing high-end consumer groups, and can't attract residents in this area.

(2) Insufficient advertising and low market awareness.

Although our hotel belongs to Qinghai Intermodal Transport Group, the society doesn't know much about our hotel, and our hotel hasn't done any advertising, which leads to the low popularity of our hotel.

2. Analysis of the surrounding environment

Although the overall consumption level in our district is not high, the location of our hotel is very distinctive. Our hotel is close to Bayi Road Bus Terminal, and the terminal of the airport bus is also at the door of our hotel. Its geographical location is superior and the traffic is very convenient. It takes 5- 10 minutes to reach the railway station and bus station, 25 kilometers from the airport and about 25 minutes by taxi.

The traffic artery located in -city is the only way for all vehicles to enter -city, so there are many passing vehicles, and individual business travelers are a potential consumer group. Low prices attract them to our hotel, which is a huge market.

3. Analysis of competitors

Our hotel's biggest competitor in the off-season is the Grand Hotel, just opposite the hotel. Grand Hotel, opened in 20-2000, is a four-star foreign-related hotel integrating accommodation, catering, leisure and entertainment. On the whole, their operation is good.

However, because it has been four years since its opening, the facilities and decoration of our hotel are relatively old, while the facilities and decoration of our hotel are brand-new and the room types are quite distinctive. Moreover, a large number of rooms and three meeting rooms in our hotel can accommodate large-scale meetings that it cannot. Other hotels around the hotel are small business hotels, and they don't have the strength to compete with us in business ability.

4. Advantage analysis of our store

(1) Our hotel belongs to Intermodal (Group) Company. Intermodal (Group) Company is a well-known enterprise in our city, and its strength is beyond doubt. Therefore, when carefully planning, we should also make full use of our brand effect, fully tap the great connotation of its brand, so that consumers will not doubt our hotel, fully believe that we provide high-quality products, and pay full attention to it in our planning.

(2) Our hotel has good hardware facilities, abundant funds, its own parking lot and the upcoming Bayi Road Bus Terminal. This can be used to attract passing drivers and some customers in surrounding counties and cities.

Opportunity point:

① The strong strength of this enterprise provides conditions for our development;

② Convenient transportation and huge potential customers;

Good hardware provides a broad space for our adjustment and development.

Second, the target market analysis:

The target market is the most potential consumer combination group. Defining the target market can not only avoid the waste of influence, but also make advertisements targeted. Advertising without a target market is tantamount to "blind riding a blind horse"

The target market should have the following characteristics: not only consumers who are interested in hotel products and have the ability to pay, but also consumers within the hotel's ability. Hotels should determine the target market as clearly as possible and make a detailed analysis of the target customers, so as to make better use of the opportunities represented by this information, make customers more satisfied and ultimately increase sales.

Customer resources have become the source of hotel profits, and the consumption behavior of existing customers is predictable, the service cost is low, and they are not as price-sensitive as new customers, and they can also provide free word-of-mouth publicity.

Maintain customer loyalty, so that competitors can not compete for this part of the market share, while maintaining the stability of hotel staff. Therefore, integrating customer relationship marketing and maintaining customer loyalty can bring the following benefits to hotels:

1. Get more customer share from existing customers.

Loyal customers are willing to buy more hotel products and services. The expenditure of loyal customers is two to four times that of leisure consumption, and with the growth of loyal customers' age, economic income or their own business, their demand will further increase.

2. Reduce sales costs.

Hotels need a lot of expenses to attract new customers, such as all kinds of advertising investment, promotion expenses, time cost of understanding customers and so on. But the cost of maintaining a long-term relationship with existing customers is decreasing year by year.

Although in the initial stage of establishing a relationship, customers may have many problems with the products or services provided by the hotel, which requires the hotel to make some investment, with the progress of the relationship between the two parties, customers are more and more familiar with the products or services of the hotel, and the hotel is also very familiar with the special needs of customers, so the required relationship maintenance expenses become very limited.

3. Win word-of-mouth publicity.

For some complex products or services provided by the hotel, new customers will feel more risky when making decisions, so they often consult existing customers of the hotel. The advice of old customers with high satisfaction and loyalty is often decisive, and their strong recommendation is often more effective than various forms of advertising. In this way, the hotel not only saves the sales cost of attracting new customers, but also increases the sales revenue, thus improving the hotel's profit.

4, the improvement of employee loyalty.

This is the indirect effect of customer relationship marketing. If a hotel has a considerable number of stable customers, it will also form a long-term harmonious relationship between the hotel and its employees. In the process of providing services to those satisfied and loyal customers, employees have realized their own value. The improvement of employee satisfaction has led to the improvement of hotel service quality, thus enhancing customer satisfaction and forming a virtuous circle.

According to our previous analysis and the current market situation, we should focus our main target customers on some enterprises, institutions, government agencies and automobile 4S shops around us, and individual business customers will attract some middle-and high-income consumer groups on a secondary basis. They have the following * * *:

1. High income level or consumption power, excellent service. The consumption in a hotel is generally a business banquet to receive customers.

2. High consumption capacity but high requirements for all aspects of the hotel.

3. Pay attention to the hotel grade and need the VIP reception service of the hotel.

First, the promotion background analysis

Autumn is coming, which is a good time to buy and install houses, purchase, layout and get married, and it is also a prime time for the furniture industry. Every furniture manufacturer has planned various forms of promotional activities. This scheme is also produced under this background.

Promotion is an effective means to launch new products and seize market share in a special period. However, according to the promotion plans of other furniture manufacturers I checked online, I found that the previous promotion forms were relatively simple, and it was difficult to have other highlights except price concessions. Moreover, most of these promotion schemes are implemented as a single event without overall follow-up, so they are only fleeting in the minds of many customers.

In today's era of advertising flooding, it is necessary not only to have a surprise attack plan to form the first huge shock wave, but also to be sustained, systematic and strategic. If no follow-up measures are taken, only the sales volume will go up in the current month, but the purpose of sustained and steady growth will not be achieved (for consumers, wave after wave of shocks can constantly awaken her memory, which is impressive). Moreover, it should be noted that promotion is only a short-term stimulating behavior, especially a single price promotion, which often falls into the strange circle that promotion has to rely more and more on price discounts. Such a single over-promotion will greatly increase marketing costs and transaction costs, and will also cause various adverse reactions.

For example, many businesses simply sell at a discount during the holiday season, and so on. On the surface, holiday sales seem to be booming, but after careful analysis, it turns out that consumers only concentrate on spending yesterday, tomorrow or next month's goods in a few days. Therefore, we must not promote sales for the sake of promotion. A promotion plan without strategic vision is quick success and instant benefit, even if it can achieve temporary scenery, it will eventually suffer the consequences.

Second, the target population.

"Everyone's plan is a bad plan", so it is necessary to carry out market segmentation and hit the target as accurately as a missile.

According to the survey, there are several combinations of people who usually go to shopping malls to buy furniture: husband and wife, family, single, mother-in-law, and most of them are husband and wife who go shopping in furniture malls together. Therefore, this plan is a strategy for couples, and it is female-oriented. Because of the purchase of household goods, most of the decision-making power lies with the wife, and the husband only participates and pays.

Moreover, women are more emotional and easily infected by the environment. In addition, autumn is the time for job reorganization, and some people will choose to travel for recreation. Different from usual, their mentality is more relaxed and relaxed, and it is easier to feel and integrate into the atmosphere carefully arranged by the merchants.

To sum up, the target group of this promotion has several characteristics:

1, aged about 25-40 years old.

2. White-collar workers (this is based on the positioning of products and shopping malls, and white-collar workers have special needs for cultural atmosphere)

3. Husband and wife go shopping together

Third, the appeal point of buying furniture

According to the actual situation, the main demands of the target group to buy furniture are: product, price, brand, service and purchase cost (not only money, but also time, energy, convenience and risk, etc. ), buy the environment and cultural connotation. If the first few points are fixed, the purchasing environment and cultural connotation can be improved.

Although "furniture" and "family" have a natural connection, they can strengthen consumers' association through the environmental atmosphere. Furniture is a thing, and caring is a feeling. If we associate the two together, we will not only sell furniture, but also sell a feeling of family warmth and happiness. Through activities, consumers (based on their wives' psychology) feel that furniture is an expression of their husband's care for his wife, a witness of "care" and "love", and also "warmth" and "happiness", for example, Haagen-Dazs' "If you love her, invite her to eat Haagen-Dazs". (How to strengthen this connection, see below. )

It should be noted that furniture belongs to high-priced durable consumer goods, and customers will carefully compare the cost performance of various brand products. It is a rational product with relatively complicated purchase decision. If the newly introduced furniture style has a great advantage in price, you can post the price comparison table of similar furniture in different shopping malls in this area, and indicate the address and contact information. Enhance the customer experience. Products, prices, services, etc. It is positive, and the marketing strategy is strange.

We should grasp the relationship between positive and strange, real and imaginary. If it is just a show in form, there is no actual discount for consumers, and it is probably just a gesture, which will only make consumers feel novel and will not pay for it further.

Fourth, product information and brand information.

Mainly around the core appeal points and themes, to convey the consistency and reinforcement of product and brand information.

1. Extract several core advertising words, such as "Love makes a happy family", "Furniture makes you live in the space of love", "Furniture, family-like care" and "Furniture, build a happy family brick by brick"

2. Soft essays in the form of 2.POP, such as the elaboration of the theme of "painting a perfect life for you". For example, "whenever I come home and see the furniture my husband and I bought together, I will think of his declaration of love when I bought the furniture." I just feel that the whole family is full of love. "

I am surrounded by a happy space "(key description-furniture is a" caring witness "and a" caring story ". It should be noted that this must be combined with activities. Otherwise, it will give people a far-fetched feeling.)

Verb (abbreviation of verb) terminal design

1, display layout

Decorate outside the furniture store according to local conditions, such as using booths, Yi Labao, KT boards, hanging banners, posting large posters inside and outside the store, heart-shaped hydrogen balloons (with slogans hanging under the balloons), and distributing DM sheets. The content must match the theme and the atmosphere must be strong, because people have different consumption psychology in different environments (especially women).

2. Background music

Music is the best tool to create an atmosphere. In the shopping mall, the selected music related to the themes of "family" and "warmth" is played circularly, giving people a warm feeling. Such as Home, Jasmine (a famous saxophone song), Home Often, My Heart Will Walk with Love, and Dedication of Love.

Sixth, the purchase process

See powerful banners and posters from outside the furniture store (and introduce the purchase process)-> Feel the strong theme atmosphere in the store-> Go shopping, compare, choose and consider various purchase costs->; Shop assistant's shopping guide service, participating in interactive activities (there will be a strong sense of participation and identity in the activities, which will increase the selection probability)-> confirming the purchase-> completing the purchase-> When the customer leaves, she will be given relevant information about the furniture store, and her circle of friends will be promoted through her word of mouth, so as to maintain the continuity and expansion of the purchase.

If any link in the middle is not in place, there will be no waves of shocks and shocks, which will have a great impact on the effect. Customers need many reasons to choose a brand, and only one reason to give up a brand.

Seven. Promotion plan

On the basis of those original price promotions, such as loyalty cards and gifts, they are manifested in the following forms. This is essentially different from other businesses that blindly make profits and discounts to stimulate holiday consumption.

1, how much discount do you have!

Couples, couples can give as many reasons as possible in a short time to live happily together or love each other! (Note: The discount here is calculated by percentage points, that is, 10 causes are 10%, and 20 causes are 20%. )

(Note that you must budget all kinds of costs and the best time first, so as not to lose more than you gain. )

2. Hold your hand and grow old with it

Considering that many target people are about to get married or just got married before buying furniture, and many young couples are open-minded and dare to show their true feelings, we have launched a unique special activity to actively mobilize the bride and groom who are about to enter the wedding hall to express their enthusiasm and connect handkerchiefs printed with love vows, names and blessings. This colorful and heart-to-heart "love story" naturally forms a beautiful landscape under the spring breeze.

Detailed implementation rules:

① Each couple customer can get a handkerchief at the scene, and provide oily marker for customers to write love vows, real names (used to draw lucky customers), blessings, etc. And it is stipulated that the handkerchief must be tied to the red soft rope outside the venue hand in hand. The latter pair of customers tie the knot with handkerchiefs again, and so on until the knot is full.

(2) Draw a lucky couple every day and get a gift.

3. We have officially invested in VIP membership card activities;

How to get a VIP membership card: During the activity, the first 10 consumers can get a VIP membership card when they buy a product with a price of 5,000 yuan.

You can get a VIP membership card by purchasing 10000 yuan at one time in this furniture store.

You can get a VIP membership card when the accumulated shopping consumption reaches 15000 yuan.

Benefits of using VIP membership card:

Anyone who holds a VIP membership card can enjoy a 6.8% discount when shopping in any chain boutique furniture store. Friends who hold VIP membership cards can also participate in the thousand yuan lucky draw held by our store every Saturday. As long as your friends or relatives use your VIP membership card to spend up to 20,000 yuan, they can get gifts from 200 yuan.

4. Buy 10000 and return100;

During the 1. activity, you can get a 10 yuan-contract form with a shopping voucher of "-furniture after-sales service" when you shop in our store for over 1000 yuan.

2. You can get a shopping voucher card of 1000 yuan for every 1000 yuan in the contract form, but the deposit paid must be more than the amount in the shopping card.

3. The use time of the shopping card is-month-day-month-day.

If the customer asks for a return, if the responsibility lies with our store (such as quality problems, style errors, etc. ), the gift card will be fully refunded, and 80% of the amount in the card will be returned in cash if the gift card has been used; If the responsibility is incomplete or not in our store at all, the gift card should be returned at the same time as the normal return. If the gift card has been used up, the original cash value should be returned.

5.-Furniture, like a little care for family.

Every female consumer who buys furniture will send a card to her husband every wedding anniversary to remind him to give his wife love (women are eager for her husband's love in form). This has three functions: first, the cost is very low and the effect is great; Second, the loyalty of female customers has been greatly improved; Third, brand re-dissemination.

Note for promotional gifts: As this scheme is mainly for women, products with the same value but practical for women should be sent, such as cosmetics, craft ornaments, children's toys, etc.

Eight, other marketing strategies

Although furniture belongs to durable consumer goods, many marketing methods of OTC, health products and other fast-moving consumer goods can be used, such as database marketing method, fish nest bait method and so on.

Among them, for example, the method of cutting crops by borrowing fields: in the process of implementing a certain scheme, it is necessary to intercept the end customers, and then personnel can be sent to intercept and transport materials directly at the door of the opponent's site.

(For example, competitors or potential customers who come out from other furniture malls or wedding photo studios are often of very high quality. )

1, implementation progress:

Omission (to be agreed)

2. Promotion budget

Omission (to be agreed)

3. The prospect of promotion effect

Omission (to be agreed)

4. Feedback and evaluation

Omission (to be agreed)

Make a feedback form, which contains various styles of daily sales, customer types, customer opinions, key needs, key data and so on. Sales staff must fill in the form carefully and truthfully every night, and submit the feedback form to the company headquarters for research and analysis every week or month.

Ideas of product marketing scheme design 4

20 10 from August 23 to 20 10, Oriental Food Court rose in Xuanhua catering market. These five years' ups and downs have witnessed the oriental food court from a difficult start to its later heyday.

Today, Oriental duck king Restaurant is a wonderful flower born on the basis of Oriental Food Plaza. Facing the fierce competition and unpredictable catering market, how will duck king Restaurant, as the representative of the new brand roast duck in Xuanhua catering industry, plan its development?

I. Introduction

China's industrious people have gradually formed four major cuisines, namely Cantonese cuisine, Shandong cuisine, Hunan cuisine and Sichuan cuisine, as well as delicious food with local characteristics during the exploration and development of food culture for thousands of years. Roast duck, a famous food, is famous at home and abroad for its bright color, tender meat, mellow taste and fat but not greasy. Duck king Roast Duck is a new type of roast duck developed by modern roast duck masters adhering to the traditional roast duck technology. The roast duck is golden and shiny on the surface, crisp outside and fragrant inside, and tender inside. It tastes particularly delicious and is the best in roast duck.

Nowadays, the development trend of Xuanhua catering industry can be summarized as: rapid development, expanding scale and booming market. However, prosperity also means fierce competition. There are always restaurants that fall down and new ones stand up again, but there are always a few who stand firm in the big waves and continue to grow and develop. As the representative of the new roast duck in Xuanhua catering industry, "duck king Roast Duck" should become a famous signboard.

Second, the market/enterprise analysis

The competition in Xuanhua catering market is also fierce. All kinds of hotels compete for Xuanhua's limited catering resources, impacting diners' tastes and horizons.

To be successful, a hotel must meet the following conditions: (1), with its own characteristics; (2) Total (quality) management; (3) Sufficient funds for market operation; (4) Innovation and innovation. These conditions are indispensable, otherwise it will be a flash in the pan. This is also the reason why many hotels and restaurants opened their doors and soon disappeared.

Oriental duck king Restaurant is a newly-built restaurant based on the original Oriental Food Plaza. After years of publicity and management, Oriental Bath and Oriental Food Garden have gained a certain popularity in Zhangxuan area, especially Xuanhua area. If we can make use of the popularity of "Oriental" in Xuanhua, promote Oriental duck king restaurants, improve the quality of dishes (the expert comments are slightly poor), and strengthen the training and management of personnel, we will certainly become a rising star in Xuanhua's catering industry.

Third, marketing planning.

The purpose of catering service is to satisfy customers. Only when customers are satisfied can the hotel make a profit. To do a good job of quality service is inseparable from the efforts of employees within the enterprise; The success of internal staff marketing is based on total (quality) management, effective incentive mechanism and good corporate culture atmosphere.

Duck king Restaurant has been in business for two months, and now it is holding a preferential activity of "giving back to consumers' care". Take this opportunity to combine customer satisfaction marketing, internal staff marketing and cultural marketing as the focus of this activity. ......

Product marketing scheme design ideas 5 pages

1. Activity theme

-Light up about-Community large-scale group purchase promotion activities.

2. Activity content

1), group buying ceremony

Be polite when meeting. During the activity, every community owner will send a beautiful gift when he enters the store.

2) Group buying price storm

-Lighting creates exclusive price concessions for you, and all products will be discounted by 10% on the basis of normal discounts.

3) Lightning strike

During the activity, all the owners of the community will give the community property management fee of 1 month, and all the owners of the community will give the community property management fee of 3 months when they buy lighting in our store in 20 yuan.

4), switch together

During the activity, five brands, Sanxiong Aurora, Simon, Feidiao, Bull and Longsheng, jointly promoted, and there is always one suitable for you-as long as the owner of the community places an order to buy any switch, 600 yuan will give a professional household toolbox.

5), surprise gift

All owners of the community pay 50% deposit when they enter the store, and present a beautiful desk lamp.

6) Grand Prize Final

At the end of the activity, all the owners of the community who bought the full amount in our store can participate in the lucky draw. First prize: one mobile phone, one mobile phone.

Second prize: two-day trip to Beijing for two people and three places.

Third prize:-One supermarket shopping card for five people.

Commemorative prize: one exquisite commemorative prize and several prizes.

3. Activity time:1October 7th 65438+February 30th.

4. Promotion of activities:

1. Send DM leaflets into the community.

2. Contact the designated advertising company to place inkjet advertisements.

3. Ask the property management of the community to obtain all the owners of the community and send SMS advertisements in groups.

4. Contact key decoration companies for joint promotion.

5. Contact the property management of the community to put floor advertisements.

6 channel publicity of decoration companies and plumbers.

7. Three male auroras will be displayed on the highway outside the driveway to achieve the function of advertising and guiding customers into the store.

8. Take photos with model projects for publicity.

5. Preparation:

1. Training of sales team

2. Training of publicity team

3.DM sheets, inkjet prints, posters, banners and items needed for the exhibition are quickly in place.

4. Have a big cleaning in the shop.

5. Check all the damaged goods and bad goods in the store.

Everyone in the shop has been assigned at least one publicity task.

7. Seek support from manufacturers

6. I hope the manufacturer will support:

1. Props needed for the exhibition

2. Small gift support

3. Photos, inkjet, banners, DM sheets and other promotional materials.

4. Grand Prize Sponsorship

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