Program plan book

The planning book is a written document of goal planning and a guiding light for achieving goals. Writing a plan is to use existing knowledge to develop imagination and achieve the goal as quickly as possible within the reality of available resources. Below is the program planning book I compiled for you, I hope it can help you. Program Plan 1

Meaning of the event: In order to enrich campus cultural life, create a good campus cultural atmosphere, show the youthful, enthusiastic and energetic youthful style of our school students, and expand the comprehensive quality and ability of college students, pay attention to us In order to promote the school’s broadcasting and hosting career, the Wine College specially organized the “Third Golden Microphone Cup Campus Radio Program and Host Competition”.

Purpose of the event: enrich extracurricular life, exercise communication and response skills, and select excellent hosts

Event slogan: I host my program

Target audience: Northwest Agriculture and Forestry All undergraduate and junior college students of the University of Science and Technology

1. Sponsor: *** Youth League Northwest A&F University Committee

Sponsor: Youth League Working Committee and Student Union of the Wine College of Northwest A&F University

2. 1. Preliminary competition time: each department decides on its own

It is organized by the learning department of each department and carefully selects outstanding hosts. Requirements: Standard Mandarin, eloquent, quick on-the-spot response, and personalized hosting style. Each department will finally recommend 1-2 contestants, and the contestants’ detailed information will be submitted to the Wine School Office (first floor of the Youth League Committee Building) at 4:00-6:00 pm on April 9.

2. Semi-finals

Time: 6:30 pm on April 16th

Location: Lecture Hall on the second floor of Building 7

Judges: Presidents of the student unions or deputy secretaries of the Youth League Working Committee of the school and each department, and members of the broadcasting teams of the school radio station.

Semi-final process:

1. Arrange the venue. The staff prepared necessary items, and the etiquette team and disciplinary inspection department maintained order at the venue.

2. Competition process: ① The host announces the start of the competition and introduces the guests and judges; ② Contestants enter the venue and introduce themselves; ③ Competition content:

(1) Basic skills Test? Recitation: Contestants will be divided into groups of 4, determined by drawing lots. Each group will recite a prose or poem together with background music.

(2) Personalized Hosting Show Each contestant simulates hosting or reorganizes a column based on his or her own expertise. The content can be tourism, news, conversation, rule of law, etc. (Bring your own tape or hard drive)

(3) During entertainment time, connect two small programs, songs or dances to relieve the tension of the game. The scorekeeper counts and checks the scores.

④The host announces the results of the competition and selects thirteen contestants from among the many contestants to participate in the finals of the host contest.

⑤ At the end of the semi-finals, the personnel will leave the venue and the staff will tidy up the venue.

3. Finals

Time: 7:30 pm on April 25th

Venue: Xiushan Student Activity Center

Participant : Twelve hosts selected through the semi-finals, each leading a group of about 100 relatives and friends.

Judges: counselors or teachers in schools and departments who manage student work; teachers with rich experience in speeches and hosting; directors of school radio stations and leaders of various broadcasting and hosting groups.

Process: 1. The study director of the participating departments will lead the group of relatives and friends to the event site in advance, and the staff will lead them into the fixed seats. The group of relatives and friends can put up slogans;

2. Competition: The host announced the formal start of the finals and introduced the guest judges;

Final process:

(1)? First impression, big competition?, that is, the twelve contestants will compete according to their numbers They will go on stage in order to introduce themselves (including their own talent show, the time should not exceed 5 minutes).

(2) Professional test, that is, the contestants are drawn in order (including Liudao News and Liudao Entertainment). If you draw news, the host will play a 30-second piece of news (play it once), and then the contestant will repeat the news you heard; if you draw entertainment, you will listen to a piece of music live and make an introduction to the song.

If completed within 30 seconds, points will be deducted for overtime.

(3) Peak showdown? That is, 12 contestants are paired up in pairs and choose the program they want to perform from the following three projects. 1. Give three unrelated words and make up a paragraph with meaningful content; 2. Ask and answer each other, the questions should not exceed ten words, and the answers should not exceed three words; 3. Imitate each other, in pairs Paired players imitate each other.

(4)? A loving family? All contestants perform an entertainment program together. The scorer counts the scores.

3. Comments from guests or judges

4. The host announces the winners and awards prizes

5. The finals are over. People leave and the staff tidy up the venue. Program Plan 2

1. Purpose and Significance

The XX Home Project has received enthusiastic support from the majority of owners since the beginning of its development. More than 600 customers have become XX The owner of the home. The success of the XX Home project brand benefits from the self-propagation of the brand value and the word-of-mouth communication of the project value.

Before the opening of XX Homes, a customer gathering was held. The purpose was to provide a platform for new and old customers to understand the project development progress, experience a happy and healthy community culture, and exchange issues of common concern. Through this platform, the Xinxinjiayuan project can fully demonstrate the charm of the project, make old customers have a sense of ownership, enhance their sense of pride, and consciously or unconsciously spread the value of the project; enhance the purchasing confidence of intended customers, and ultimately promote sales volume. improve.

2. Time and place

Time: xx, xx, 20xx, 18:30-22:30

Address: XX Home Style Street

3. Scale of the event

1 All owners of XX Homes*** about 600 households

2 Some intended customers

3 Leaders, guests and work Personnel

IV. Summary of event content

The entire party is divided into four parts, namely: self-service garden activities, song and dance performances, lottery draws, and exchanges and interactions. These four parts are intertwined with each other. , ***jointly create community culture, convey project information, strengthen information dissemination density, and deepen customers' understanding of the project.

1. Self-service garden activities

The main purpose of arranging garden activities is to enable the owners to have fun freely in a relaxed and pleasant environment, and to bring the owners, potential customers and developers closer together. The distance between them allows everyone to experience a relaxed, lively and diverse leisure experience. In relaxed and comfortable activities, small successes can make people smile with satisfaction. This kind of atmosphere is exactly what the community culture needs, and it is also easy to be moved by it.

Interesting garden activities are easy to create a happy event scene. Especially for owners who participate with family members, it provides a platform for them to enjoy family happiness, and it is easier for owners to have a strong recognition of the value of the project. sense and a willingness to communicate the value of the project.

Self-service garden activities are activities that participating customers can participate in freely, so the activity settings are activities that are suitable for all ages and are moderately difficult, such as: blindfolded drumming, blowing balloons, throwing flying darts, etc. Project, those who successfully pass the level will receive certain rewards.

2. Song and dance performances and interactive programs

Song and dance performances can easily gather popularity and are the focus of the entire event. Interspersed with elegant and wonderful artistic performances, project information is released and the project situation is introduced, which is easily accepted by the owners.

Setting up singing and dancing performances and interactive programs can not only activate the atmosphere, but also regulate the atmosphere of the entire event scene, allowing people to relax in a lively and tense environment, and relax and relax throughout the whole body. Engage in activities wholeheartedly.

In the performance section, the performances of young actors will be the main part, making the party lively, harmonious and more approachable. During the event, one or two owners and their families will be specially invited to perform on stage, so that the owners can participate in our activities with a host attitude.

3. Lottery

This link is interspersed with the performance.

The lottery activities are interspersed with song and dance performances, which can better mobilize the atmosphere of the scene and improve the effect of the event.

In order to enable the participating owners to cooperate with the activities from beginning to end and actively participate in the activities, and at the same time reflect the developer's care for customers and repay the sincerity of the owners, a lucky draw was specially set up. The setting up of lottery activities can make attendees pay more attention to our future activities and our projects, which is more conducive to the spread of project value.

Award settings: 1 special prize winner will receive a prize worth approximately 3,000 yuan;

1 first prize winner will receive a prize worth approximately 1,000 yuan;

2 The 10 first prize winners each receive a prize worth about 500 yuan;

The 30 third prize winners each receive a prize worth about 200 yuan.

***A total of about 15,000 yuan< /p>

4. Communication and interaction

After all participating customers sign in, project information will be distributed along with the food, and the real estate consultant will guide the customers into the venue for entertainment. During these processes, real estate consultants can not only convey project information in a relaxed and pleasant atmosphere to let customers understand the progress of the project, but can also collect information unintentionally sent by customers during communication with customers.

In such links as song and dance performances, garden activities, and prize redemption, some project information is also interspersed with the dissemination of information to strengthen customers' memory and consolidate the effect of information transmission. Project information can be conveyed to customers in a concentrated and powerful manner.

5. Activity process

6. Functional divisions of the venue

Registration area:

1. Customers must check in with their tickets. After customers check in, they put the lottery tickets issued together with the tickets into the lottery box.

2. The real estate consultant guides the customer into the event and introduces the project situation.

3. Responsible for the safekeeping of customer items, such as handbags, food, etc.

Food distribution area:

1. All food is packaged and prepared in advance, and real estate information is included. During the distribution process, the quantity of food distributed is counted.

2. Responsible for distributing food and beverages to the customers attending the meeting, and the customers receive food stamps.

Amusement area:

1. Set up eight to ten amusement spots for participants to enjoy themselves. Activities at each amusement park are organized by the person in charge.

2. The staff will issue prize redemption coupons to those who pass the event (or winner) and guide customers to the designated location to redeem their prizes.

Performance area:

1. Entertainment program performances.

2. Prize display: Set up a special area in a corner of the stage to display prizes to attract people's enthusiasm for participation.

3. Lottery. This session is interspersed with entertainment programs.

Prize redemption area:

1. Redeem the prize coupons issued during the park activities and register.

2. Redeem the prizes generated in the lottery.

VII. Work Arrangement

(1) Preliminary Preparations

Preliminary preparations will be basically completed before May 18th. From May 18th to 20th, various Sort out and adjust the work.

1. Detailed execution plan of the activity. 2. Staff arrangement. 3. Connect with professional performance companies. 4. Material preparation. 5. Event site layout. 6. Stage layout. 7. Customer invitation. 8. Material procurement. Purchase of food, gifts and prizes.

1. Security in place; 2. Parking lot arrangements; 3. Customer registration; 4. Food distribution; 5. Garden activities; 6. Song and dance performances; 7. Lottery activities; 8. Distribution of gifts and prizes.

(3) Later follow-up

1. Count the remaining materials, register the materials that can be used twice, and store them in inventory.

2. Effect analysis report. The planning department will analyze the activities and form a report to the developer.

3. Customer tracking. Real estate consultants will follow up on customers who are interested in the project during the event.

8. Activity materials

Sign-in area: 600 tickets, sign-in tables and chairs, lottery boxes, tablecloths, registration cards, activity notice boards, activity flow charts, parking signs, Warning lines, flower baskets, arches, etc.

Stage area: tables and chairs, award bulletin board, lottery process, lottery instructions, prize redemption process, prize redemption instructions, prize display stage, lighting, sound, background, program list and related props.

Amusement park area: signage, instructions for each game, prize redemption instructions, prize redemption points, related props and food distribution, prize redemption area: food, prizes, desks, food distribution instructions, prize redemption process

< p> Note: The materials in the above underlined and italic parts are provided by professional public relations companies.

9. Cost budget

Remarks on item quantity and unit price

600 coupons and card tickets (including lottery tickets, food coupons, game coupons) + 2000 Envelope 5000

On-site decoration atmosphere creation, air arch, flower basket, corsage, warning rope 5000

Plaque registration board, event notice board, event flow chart, award bulletin board, Lottery process, lottery instructions, 2 prize redemption procedures, 2 prize redemption instructions, park sign, each game instruction board 8000. All details will be reported separately

Stage program audience seats, stage, lighting, sound, background , the program is 50,000 provided by a professional company

Small gifts and related props in the stage area 5,000

Props related to garden activities 10,000

Prizes, special prizes and first, second and third prizes Prize 15,000

Small prizes for garden tour 18,000

Food and beverages 550 40 22,000

Media reporters 2,000

Others 5,000

< p>Total: 145,000 yuan

Note: The above expenses are preliminary estimates and are subject to actual expenditures. Program Plan Three

1. Program Overview

1. Program Name:

2. Program Section: Hotan Treasure Hunt ( Product Guide), Traveler’s Story, ?Dudu? Travel around the world

3. Program duration: 1 hour

4. Listening platform: Hotan Radio Station ______ FM

5. Broadcast time:_____________

2. Column concept:

1. Hotan treasure hunt

Hotan is a tourism (product) resource The starting point of this column is to promote Hotan as a rich area and let more people know about Hotan; to transform Hotan’s tourism (product) resources into wealth to a greater extent. At the same time, manufacturers and friends from all over the country who want to promote their own tourism industry (products) in Hotan area are also welcome to provide program clues. In Hotan, Talking about Tourism? The column includes not only the promotion of local tourism (products) resources in Hotan, but also the promotion of tourism resources in other areas outside Hotan.

By launching this program, we can better guide listeners’ travel consumption and cater to the rising travel craze.

2. Traveler’s Stories

Introduce characters to better interact with the audience, and at the same time create a cultural atmosphere for the "Travel in Hotan" column.

3. ?Dudu? Travel all over the world

Add interest to the column, broaden the audience's horizons, and increase the listening rate of the column.

3. The purpose of the column:

Comprehensively display Hotan’s tourism resources and product resources, focus on developing Hotan’s tourism economy, build a harmonious and healthy tourism (product) consumption trend; guide Hotan? Go out and bring in? Promote contact and cooperation between Hotan area and the outside world.

4. Column positioning: mainly conversational

5. Column style: cheerful and relaxed; informative and interesting; focusing on interaction with the audience

< p> Six. Broadcast content:

1. Hotan treasure hunt

The topic is introduced through a joke (or a legend or a popular saying) by the host, hosted by two men and women People start to introduce a tourist attraction (or a product resource) in the form of a dialogue;

Appropriately introduce the recording of the relevant department head (factory director, manager, etc.) of this tourist attraction (or product resource) to guide The audience understands and knows the object of discussion;

The audience can call the hotline or send text messages to participate in the recent discussion to express their views;

Finally, the host will give his thoughts and make a summary.

The program can invite experts as guests. During the program, program slogans and relevant advertisements for tourism resources can be interspersed.

2. Travelers’ Stories

Main content: Let people who have walked out of Hotan tell stories about the outside world; people who have come to Hotan can also tell their impressions of the Hotan area.

A variety of special topics can be made according to the situation: such as college students from Hotan area who have been admitted to other places, people who go out to work in Hotan area, cadres who come to Hotan to aid Xinjiang, training personnel and volunteers who come to Hotan, etc.

Methods for audience participation: soliciting contributions through letters, hotline calls, guest interviews, text message narration, etc.

Requirements: Focus on describing the scenery, and add content about emotional experiences.

3. "Dudu Travels the World" (about 10 minutes)

The sound of "Dudu" can be made by the voice of the male host among the two hosts through certain techniques. After processing, it needs to be cute but not vulgar, similar to a cartoon child's voice, and not overly exaggerated.

With Dudu as the protagonist, he will introduce the magical, famous scenic spots and anecdotes during travel around the world. It is required to be short, concise, refined and unique.

Program content is available online and through newspaper clippings.

7. Broadcasting method:

Combination of recording and live broadcast. The description of scenic spots and products can be recorded and broadcast, and the audience's participation can be broadcast live.

8. Program requirements:

1. Host: two directors, male and female, with certain travel experience.

2. Guests: You can invite experts and full-time workers from tourism bureaus, developers, manufacturers, sellers, a certain product research institute and other related units, or you can also invite people who have experience in the program discussion objects. Protagonist.

9. Program production:

The preparation stage of the program focuses on collecting information on the characteristics, value, development and sales situation, visit (use) experience of tourism resources (or products), etc., and fully Use online resources to prepare copywriting in advance; contact relevant units and audiences to record interviews and arrange them into the program.

The program can seek support from tourism bureaus, regional economic committees and other units, who will provide relevant introductions to tourism resources.

If you encounter difficult introductions related to scientific knowledge, you can contact the relevant scientific research units.

Regularly conduct audience essay collection activities, and listeners can be arranged to sign up to participate in group travel activities.

Based on the actual situation in Hotan, contact the news special production department to appropriately carry out "Traveler's Story" special planning.

10. Program slogan:

(1) Headline of the main page: (to be determined)

(2) Headline of Hotan Treasure Hunt page: ?一 Singing roosters, the world is white, and music from all directions has been played in Khotan. Traveling all over the country, Hotan is the most beautiful

(3) Travelers’ stories: laughing about travel stories, making friends all over the world? Listen to the voices of travelers

(3)?Dudu?Go all over the world. Headline:?Wander around the southeast, northwest, and find all kinds of weird things?—Popular! Fun! All in ?Dudu? Go all over the world!

11. Program promotion and advertising sources

1. Preliminary publicity should be carried out in advance on the station, television stations, radio and television newspapers and other media;

2. When conditions are ripe, Organize an essay collection with the theme of "Talk about Travel in Hotan" to encourage audience participation, obtain program sources, and expand the program's popularity.

3. Hold audience gatherings and group travel activities at appropriate times to strengthen contact and communication with the audience.

4. Contact tourist attractions and product developers for investment sponsorship and advertising. (Prices to be determined)

12. Program goals

Strive to create a brand-name program and become the best source for listeners to obtain travel and product information;

Become and listen to An important platform for exchanging external information.

Thirteen. Remarks

1. It is recommended that the female host of this program be fixed and the male host be flexibly arranged. 2. Due to the relatively high work intensity of this program ( It is recommended that the host of this column be given an appropriate bonus if the preliminary preparation work is heavy and interviews are required.

3. It is recommended to set up relevant Uyghur programs, which can be translated into Uyghur based on Chinese scripts

< p> 4. Since this program needs to be connected to the audience hotline, it is recommended to have a director

5. When selecting the host, it is recommended to have a cheerful and humorous host as the host

6. It is recommended that appropriate points be given to reporters who participated in interviews for this program

I highly recommend