Simple version of Dragon Boat Festival event planning plan

?The Dragon Boat Festival is getting closer and closer. If you want to organize the Dragon Boat Festival event well, you must plan the Dragon Boat Festival event well. A good event planning can mobilize everyone's enthusiasm. How to write a good Dragon Boat Festival event? What about the planning plan? The following is the "Simple Version of Dragon Boat Festival Event Planning" that I carefully collected and compiled to bring you. Welcome to read, I hope you can read and collect it. A simple version of the Dragon Boat Festival event planning plan

To this day, the Dragon Boat Festival is still a very popular and grand traditional festival in China. The Dragon Boat Festival is now a national legal holiday, and the holiday lasts for x days. The country attaches great importance to the protection of intangible cultural heritage, and this folk custom was approved by the State Council to be included in the first batch of intangible cultural heritage lists.

The Dragon Boat Festival provides us with an excellent educational opportunity. In order to guide students to celebrate the traditional festival of the Dragon Boat Festival and promote the traditional culture of the Chinese nation, our school has carried out various cultural and educational activities. Brief summary For the following aspects:

1. Create a strong publicity atmosphere

The brigade headquarters requires each squadron to carry out the "Heart to Heart, Talk about Dragon Boat Festival, and Promote National Traditional Culture" activities , first assign tasks to students: let students collect relevant knowledge about the origin of the Dragon Boat Festival and learn about this traditional festival by consulting books, the Internet, and asking elders and others for advice. The school also used Monday morning meetings, campus radio, bulletin boards, blackboards and other methods to conduct extensive publicity.

2. Carry out Chinese classic reading activities such as "Dragon Boat Festival, Ode to Li Sao, Patriotism, and National Feelings"

Utilize regular school meetings, speeches under the national flag, and theme classes (teams) will hold different forms of reading activities. By carrying out reading activities, students' sentiments are cultivated, the excellent traditional culture of the Chinese nation is promoted, students' patriotism is cultivated, and the reading activities are truly turned into a process in which students receive patriotic education in a subtle way.

3. Enriching the content of traditional cultural education

(1) Each squadron of each grade carried out various patriotic speeches such as "Ode to Qu Yuan's Poems" and "Qu Yuan in My Heart" Activities with socialist educational significance

Through these activities, we let students understand: We commemorate Qu Yuan on the Dragon Boat Festival not because he committed suicide by throwing himself into the river, but because of the spirit embodied in him: In the face of national and national disasters, we stand up to fight and always maintain a kind of national integrity and innocence. And through Qu Yuan, they can see that there are thousands of Qu Yuan in China. This is a kind of love and maintenance of the country and the nation. Therefore, by participating in this activity, the children truly understood why our Chinese nation has commemorated Qu Yuan for thousands of years and why we should artificially associate the Dragon Boat Festival with Qu Yuan.

(2) Each squadron of each grade carried out the activity of "Telling Traditional Festival Stories"

Each squadron used class meetings, reading classes and other time to hold story gatherings in the class. Some squadron class teachers boldly activated class cadres, gave full play to the functions of their class cadres, and exercised their ability to unite, cooperate, and coordinate organizational planning. The students did not disappoint us. They carefully organized, planned and prepared to carry out the "How Much Do You Know about Qu Yuan's Story" knowledge competition in a stylish way? They also awarded the small handmade works carefully made and prepared by the students to the winners in the knowledge competition. Outstanding students, I think the students are really capable! Simple version of the Dragon Boat Festival event planning plan Part 2

Take the Dragon Boat Festival as an opportunity to promote the new catering products (rice dumplings), xxx and other information, tap the market sales potential, contact the group customers by phone or visit, and increase the number of groups , household ordering share, through the exaggeration of "rice dumpling" culture, enriching the atmosphere of the Dragon Boat Festival, increasing the popularity of catering brands, and starting the prelude to the catering business sprint in June.

Goal: Make xxx popular, and strive to achieve 50,000 yuan in sales of rice dumplings alone.

Theme: The fragrance of rice dumplings conveys love and fragrance to thousands of families.

Time: Dragon Boat Festival on x month x day (promotion period: x month xx day - x month xx day).

1. Starting point of planning thinking

1. Everyone celebrates the Dragon Boat Festival, but few people know the origin of the Dragon Boat Festival and Zongzi.

2. Being homesick and remembering Qu Yuan is also a traditional education of patriotism.

Zongzi food is a traditional craft from the historical birthplace of Dongting Lake and the Miluo River. It has orthodox cooking skills, unique flavor and a long history.

4. Nowadays, most of the wealthy customers are locals. Many Cantonese people seek to ward off evil spirits, seek good luck, and seek spiritual insurance. "Zong" has this effect: to improve intelligence, drive away evil spirits, ward off evil spirits, and moisturize the five internal organs.

5. According to the ingredients and ingredients of the rice dumplings, the functions and eating methods are different. The elderly can moisturize the five internal organs, the young and middle-aged can strengthen the body and exorcise evil spirits, and the children can improve their intelligence. It varies from person to person, so everyone takes what they need. Worth it, food is beneficial. Zongzi-making competition to attract participation.

6. Through the TV commercial "aerial bombing", the xxx "dragon boat" came out of the water and stirred up hundreds of feet of waves (animation), attracting the attention of hundreds of people and bringing joy to people near and far.

2. Publicity measures

1. Print 20xx copies of leaflets and rice dumpling coupons on one page to save printing costs. Designed and produced by the planning department. (Price is 1,500 yuan, arriving on May 23)

2. Make a large dragon boat and place it on a Western food exhibition stand; add text: The rice dumplings travel thousands of miles and the fragrance spreads to thousands of homes.

3. Two advertising display racks to promote the origin of the Dragon Boat Festival, the characteristics and varieties of rice dumplings, etc., with pictures and texts.

4. Set up rice dumpling display cabinets and on-site sales points: freezers to store rice dumplings.

5. For all rice dumplings, seal and laminate packaging, print xxx quality inspection label, more elegant, design gift bag, to be discussed)

6. Promotional banner:

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(1) The fragrance of rice dumplings has lasted for thousands of years, exorcising evil spirits and improving intelligence, and the fragrance spreads to thousands of homes!

(2) Happy Dragon Boat Festival, healthy food - meet xxx!

(3) Government-designated drinks for preventing influenza—free in the lobby bar!

7. There are two ways to distribute leaflets:

A. Contact the newspaper sales point and take 20xx rice dumpling leaflets and put them in newspapers for distribution.

B. Distributed at the front desk of each department.

8. LED promotion in the performing arts hall and lecture by the host (Dragon Boat Festival event).

9. 10,000 text messages, TV commercials for 4 days (broadcast 20 times)

3. Sales price of Western food products

Dragon Boat Festival family set meal (including rice dumplings) ): Types and prices of rice dumplings:

Lobby bar beverage prices: Teppanyaki promotional prices:

(All are drawn up by the Western Food Department and reported to the General Office, and menus are made at the same time)

4. Sales Measures

1. Method of distributing rice dumpling coupons: Take 40,000 yuan of rice dumpling coupons and distribute them to various business departments for friendly sales. (The catering department will make a plan)

2. Set up a sales point in xx shopping mall. (Arranged by the sales department)

3. On-site sales in the lobby bar

Anyone who orders more than 20 pieces can enjoy a 10% discount.

Anyone who orders more than 30 pieces can enjoy a 12% discount.

Anyone who orders more than 50 pieces can enjoy a 15% discount.

Anyone who purchases one set of rice dumpling coupons (6 pieces) can eat rice dumplings on site for free.

6 pieces per set/dozen, one person can eat more than a dozen rice dumplings on the spot (paying the bill), and there is no charge for eating more.

5. Dragon Boat Festival on May 28th - trial opening event of xxx lobby bar

Three highlights of the event:

1. On-site rice dumpling making competition in the afternoon - - From May 25th to 28th, the lobby bar of the Western Food Department will promote rice dumplings and organize an "on-site rice dumpling making competition" for guests to experience the fun of making rice dumplings. The winner can enjoy a special room price for that night (268 yuan/night). Or send rice dumplings, a bunch of red wine and a cup of red wine (estimated to be 10 servings).

2. Entertainment "Zongzi Banquet for Thousands of People" - From May 25th to 28th, rice dumplings will be distributed in each private room for guests to taste, and the program department will compile and perform a special program "Dragon Boat Festival in Memory of Qu Yuan" (staff meal) Add a rice dumpling).

3. Dragon Boat Festival healthy drink giveaway - each department issues free sugar water coupons, beauty tea coupons, and anti-influenza healthy drink coupons: designated to be enjoyed at the lobby bar;

6. Fees Plan and benefit forecast

The advertising printing cost is 1,500 yuan and the TV advertising cost is 4,000 yuan.

Benefit prediction: As long as marketing is in place, it should not be a problem to break through the target tasks.

Simple version of Dragon Boat Festival event planning plan Part 3

The Dragon Boat Festival is an important traditional festival and a good time to eat rice dumplings every year. Taking advantage of this time is a good time to organize an event to promote the reputation of the hotel.

1. Time

National statutory holidays are from x, x, to x, x.

2. Location

1F Imperial Gallery, Sixth Floor xxx.

3. Activity goals and objectives

"Yimao Chongwu"

Chongwu Mountain Village is good, but the durian flowers have suddenly become abundant.

The rice dumpling bun is divided into two buns, and the moxa is tied with a dangerous crown.

The old folk prescription is used to store medicine, and people who are sick also take elixirs.

As the sun sets, I finish my work and smile at the cup and plate.

Lu You's "Yi Mao Chong Wu Poem" describes the living customs of people at that time on the Dragon Boat Festival. I ate two cents of rice dumplings to ensure a safe and sound year. This year's Dragon Boat Festival, xxxx hotel has also prepared exquisite gift baskets and rice dumplings for your visiting relatives and friends. The hotel will give away many surprises during the Dragon Boat Festival!

4. Marketing target

Members, individual guests, families, relatives and friends during the Dragon Boat Festival.

5. Theme

"Thousands of rivers and mountains, "brown" is love, xxx hotel invites you to enjoy the Dragon Boat Festival Food Festival!" The theme of the event is unconventional and refreshing, creating a lively atmosphere during the festival. Warm atmosphere.

6. Promotional Activity Combination

1. During the event period, the housekeeping department adopts the business strategy of "booking a room and giving a blue coupon", and every time you book a room in cash, you will receive a 38 yuan gift box coupon.

2. The catering department considers "brown" to be the love of thousands of rivers and mountains, xxx hotel invites you to enjoy the Dragon Boat Festival Food Festival! Carry out the following promotional activities on the theme.

(1) During the event, xxx on the 6th floor will enjoy a 10% discount on the menu fee. Spend more than RMB 20xx per table and get a new Cantonese dish for free (the complimentary dishes do not include high-end seafood, abalone fins, soup, tobacco and alcohol, etc.).

(2) The Western Restaurant launches the following discounts:

A. During holidays, three or more people (including three persons) who come to the restaurant to dine will get one person free;

B. During the event, two people can enjoy special afternoon tea with one person free.

C. Anyone who comes to the Western restaurant to dine will receive a free meal coupon for each table. (Every guest who receives a meal coupon must enter all personal information into the department or hotel's guest information database, including name and phone number, for future promotion services)

(3) Will be held on Saturday The second "ICanBeAChef" event will be held on March 4th. The head chef of the Western Kitchen Pastry House will demonstrate how to make rice dumplings at the restaurant. Participants can experience the fun of making rice dumplings in the "Asian Restaurant".

(4) Kangbo Dragon Boat Festival rice dumplings are 10 yuan/piece and 90 yuan/basket.

4. Event time: x month x to x month x, 20xx

Dinner: 18:30-21:00 RMB98 yuan/person

Location : Western restaurant on the first floor of xx hotel.

Reservation phone number: xxx.

7. Budget and advertising planning

1. TV and radio publicity and rolling broadcast, estimated to be RMB 1,000;

2. Publicity materials. The fee for a single page of 500 is ￥450;

3. Various newspapers, periodicals, etc.;

4. All mobile phone users with 6, 8, 9 and member carpet SMS coverage . It is estimated that 10,000 items will be sent, and the estimated cost is RMB 300.

Attached text message content:

① "Love is love in thousands of mountains and rivers. xxx Hotel invites you to enjoy the Dragon Boat Festival Food Festival!" xxx Hotel launches a new healthy rice dumpling gift box for the Dragon Boat Festival. Booking call xxx.

②Pick a bunch of moxa leaves to ward off evil spirits and hang them at the door, steam a pot of sweet rice dumplings and put them on the dining table, pour a pot of fragrant wine and fill the wine glass...The most important thing is to bring my blessings with you. Sharing this wonderful Dragon Boat Festival time with you, xxx Hotel wishes you and your family a happy Dragon Boat Festival.

8. Estimated income

300 pieces xx0 yuan/piece=￥3000;

100 baskets xx0 yuan/basket=￥9000;

< p> Dinner: ￥98/person xx0/person=￥5880;

Total: ￥5880xx/day=￥29640.

9. Other tasks that should be completed and supported before June 10th

1. The design and printing of all Dragon Boat Festival printed matter is completed;

2. Distribution of coupons The management is formulated and improved by the Finance Department;

3. The publicity, agitation and preparation work of all departments are completed;

4. The purchase and packaging of rice dumpling gift boxes. Simple version of Dragon Boat Festival activity planning plan Part 4

"Dragon Boat Festival, let's make sachets together" activity plan Preface to the Dragon Boat Festival on the fifth day of the fifth lunar month is one of the largest traditional festivals in our country. For more than two thousand years, the Dragon Boat Festival has been a folk festival for preventing and curing diseases, avoiding plagues and poisons, and praying for health. With the improvement of the quality of life, how to protect and value traditional festivals has become a hot topic among Chinese people. When the traditional festivals of the Chinese nation such as the Dragon Boat Festival and Mid-Autumn Festival are listed as legal holidays by the country, discovering the advantages of traditional festivals will make the Dragon Boat Festival more enjoyable. meaning has also become a focus of public attention.

On the day of the Dragon Boat Festival, a "Sachet Making Contest" was planned and 5,000 sachets were customized and distributed to owners in residential areas and parking lots in the main city. Making and wearing sachets during the Dragon Boat Festival has the meaning of avoiding plague and driving away poison.

1. Activity theme

During the Dragon Boat Festival, let’s make sachets together.

2. Activity content

1. Sachet making competition. On x month x, five community residents (60 to 100 people) and self-registered private car listeners were organized to hold a sachet making competition in a square. A stage is set up at the competition site for an hour-long interactive program.

2. Distribute sachets to owners. On the Dragon Boat Festival day of x, x, x, x, x, free sachets will be distributed to owners in various communities, parking lots, supermarkets and other places.

3. Activity time

From the beginning of June to the end of June, 20xx, the preparation stage of the activity.

On x, x, the climax of the event was held at the same time, with a sachet making competition and sachet distribution to owners.

4. Activity steps and specific arrangements

1. Preparation period

At the beginning of x, prepare the materials required for the sachet making competition, including fabrics, filling spices, Wrapping wires, etc.; finalizing the event venue for the x-day square. Customize 5,000 sachets for delivery to car owners.

2. Publicity warm-up period

Through the channel promotional tape, mobilize community residents and private car listeners to sign up for the sachet making competition. At the same time, pre-registration for receiving sachets can be launched.

3. Square Activities

Time: Morning of June 1st Content: A "Sachet Making Contest" for 60 to 100 participants will be held in the square. During the competition, the host plays interactive games with the audience and the audience. Interactive content can be combined with merchant requirements. Invite other media to cover this event. The awards are tentatively named: Best Beauty Award, Best Creativity Award, Best Production Award, Best Form Award, Best Color Award, and Best Design Award.

4. Distribution of sachets

On the Dragon Boat Festival on x, x, the sachets from sponsoring companies will be sent to various communities and parking lots, distributed to owners on site, and help hang them in the car. Owners who have pre-registered can go to the designated location to receive the sachet. Simple version of Dragon Boat Festival event planning plan Part 5

1. Activity background:

The fifth day of the fifth lunar month is the Dragon Boat Festival, a traditional Chinese festival. The word "Duan" means "initial", so "Duanwu" is the "fifth day of the lunar month". According to the calendar, May is the "noon" month, so "Dragon Boat Festival" gradually evolved into the current "Dragon Boat Festival". "The Records of the Years in Yanjing" records: "The fifth day of the fifth lunar month is the fifth day of the fifth month, which is the transliteration of the character Gaiduan." Celebrating the Dragon Boat Festival has been a habit of our country for more than two thousand years. The Dragon Boat Festival is also a festival that can be spent together with relatives and friends. Many activities can also be held on the Dragon Boat Festival. To this day, the Dragon Boat Festival is still a very popular festival.

2. Activity theme: My Dragon Boat Festival, I make the decision, give yourself the best gift for the Dragon Boat Festival

3. Activity date:

x month x Day, which is the first day of the first month of the lunar calendar.

4. Activity location:

Zhongshan Garden, North District, Guizhou University

5. Activity purpose:

The Dragon Boat Festival is a Chinese tradition Festivals, through the Dragon Boat Festival, we can learn more about my country’s traditional festivals and experience the meaning contained in our country’s traditional festivals. One of the origins of the Dragon Boat Festival is to commemorate Qu Yuan. We should also use the Dragon Boat Festival to commemorate Qu Yuan, this laudable and respectable patriotic poet. At the same time, through this activity, the center members can enhance their relationship and let the brothers and sisters of Guida (especially those who cannot go home to celebrate the Dragon Boat Festival with their families) feel the festive atmosphere and the atmosphere of home. Let everyone who participates in the event have an unforgettable, meaningful and warm holiday.

6. Activity content:

1. Understand the origin of the Dragon Boat Festival (displayed at the event venue with exhibition boards) (1) The origin of the Dragon Boat Festival; (2) The festive significance of the Dragon Boat Festival ; (3) Dragon Boat Festival customs across the country or abroad; 2. Ingredients for making rice dumplings: glutinous rice, peeled mung beans, minced meat, rice dumpling leaves, rice dumpling rope.

Method:

(1). Fold the rice dumpling leaves into a funnel shape (2). Put an appropriate amount of glutinous rice, peeled mung beans and minced meat into the funnel-shaped rice dumpling leaves. .

(3) Use your thumb and index finger to press both sides of the rice dumpling leaf and press the longer rice dumpling leaf toward the glutinous rice side to form a triangle.

(4). Wrap the rice dumpling leaves and tie them tightly with the prepared rope.

(5) Steaming.

Specific process:

(1) Early preparation: contact the committee or committee, borrow a pot and stove, and prepare the materials needed to make rice dumplings; (2) Participating students will Under the guidance of the staff, go to the zongzi-making venue in an orderly manner and make your own zongzi. Each person is limited to one. (In this section, there is a rice dumpling-making competition. There are 10 people in each group. The one who can make the rice dumplings the fastest and can cook them will win and there will be prizes. Considering the limited number of staff, each time is limited to 3-5 groups); (3) After wrapping the rice dumplings Register at the registration desk, write down the name of the owner of the rice dumplings (it can be you or the person you want to give it to), and leave the contact information (so that after the rice dumplings are cooked, you can contact the relevant personnel to pick them up on site); (4) All in the afternoon Come and get your own rice dumplings at a specific time.

7. Notes

1. The materials required for the Dragon Boat Festival must be prepared in advance;

2. In order to ensure the smooth and orderly progress of the event, the event Make good partitions beforehand (registration area, operation area, exhibition area, pick-up area);

3. Pay attention when registering, and when fixing the name and the rice dumpling together:

(1) The names cannot be confused; (2) The way to fix the names is to bind the names to the rice dumplings with long strings. When cooking, the names will remain outside the pot and cannot get wet.

4. There may be a lot of people when taking the rice dumplings and it is easy to get confused. Sort the rice dumplings according to the name of the owner and sort them by Chinese Pinyin (Area A, Area B, Area C...) , organize people to collect in the corresponding area;

5. There is no limit to the number of participants.

Chapter 4: Campus Dragon Boat Festival Planning Book

Activity theme: Love China, promote Chinese culture

Activity location: Little Wusi Square

Event time: Dragon Boat Festival

Organizer: Youth League Committee of School of Mechanical and Electrical Engineering

Organizer: Traditional Culture Association of School of Mechanical and Electrical Engineering, Qingdao University of Science and Technology

Purpose of the event:

1. Use the Dragon Boat Festival as a platform to promote traditional culture

2. Enliven the campus atmosphere and promote the construction of campus culture

3. Improve college students’ recognition of traditional Chinese festivals Activities to enhance students’ sense of patriotism and enthusiasm:

1. Interesting making of rice dumplings

2. Competitive games of making kites

3. "Dragon Boat Festival" Banner signing event with the theme of "Dragon Boat Festival"

4 Organize and promote the "Dragon Boat Festival" themed display board

Participants: kite-tying artist, rice dumpling-making artist, gang management committee and all college students< /p>

Planning background: In the context of economic globalization, many emerging cultures and foreign cultures have increasingly eroded Chinese culture. Especially college students who pursue fashion and trends have become indifferent and forgetful of the culture of our ancestors, and The Koreans maliciously registered the culture of our ancestors first. This is a malicious attack on our Chinese culture. This is something we Chinese cannot tolerate, so it is necessary and must for us to promote our Dragon Boat Festival. This is the responsibility of every passionate person. The responsibilities and obligations of the Chinese people!

Event publicity:

1. Naming: Throughout the event, all publicity methods (posters, banners, inkjet printing, visual identification system broadcasts, etc.) are marked with "***-Campus Dragon Boat Festival", create a large-scale brand effect in every corner of the campus.

2. Promotional banners and colorful flags

3. Exhibition board: Set up a special exhibition board area, on which your company's slogan and related preferential activity information can be marked.

4. Posters: Post notices of various activities on the poster board during the entire event, and can also be marked with your company's slogan and relevant promotional information.

5. Broadcasting: In the early stage of the event, use the school radio to promote the event during periods of concentrated traffic.

6. Visual identification system: Set up your company's sun umbrella at the event site. Paper cups, clothes and other gifts with your company's name printed on them will be distributed during the event. The company can provide contestants with company logo printed on them. Aprons and tableware form a visual identity system and expand brand promotion.

7. Television, newspapers and media: This event has far-reaching significance and high participation. We will invite Qingdao media to report on the event. This will expand the publicity campaign of this event better and more widely, increase the influence of this event, and achieve stronger publicity for the company.

8. Competing on the same stage: The company can also send representatives to participate in the competition to cooperate, exchange and compete with the students on the same stage. 9Geographic advantage: The Little Wusi Square is adjacent to the school gate and is the only place for students to enter the school. It is surrounded by densely populated student dormitories and the school library, so the publicity effect is good

10The banner is in the form of student signatures to expand the effect At the same time, the company name can be marked on the lower right corner

11. The fabric for making kites can be provided by the company, and the company's LOGO can be printed on it.

It can be provided by the company;

The total fee is 1,090 yuan

Fees for applying for a venue