The Development of Double Century Dessert

After more than half a year of intense preparation, in July 2005, Xinji Double Skin Milk had its first model shop. Facing the fierce local market competition in Guangzhou, they spent a lot of time in operation. First of all, the image of the storefront is strictly different from those simple and ancient syrup shops in the market. Modern fashion elements are properly integrated into Guangdong's local characteristics and traditional culture. From plaques, light boxes, tables and chairs, tableware and menu items to store decoration and clerk clothing, the design style is simple, lively, fresh and elegant everywhere. Secondly, in terms of operating varieties, on the basis of retaining traditional classic food projects, we actively introduce excellent dessert projects at home and abroad and develop a large number of new products. For example, in the double skin milk series, in addition to the original double skin milk, red bean double skin milk, lotus seed double skin milk, black pearl double skin milk and double skin milk nest eggs, new varieties such as strawberry double skin milk, pineapple double skin milk and raisin double skin milk have also been introduced; In the soup pill series, in addition to Cantonese-style soup pills such as lotus seed and red bean paste soup pills, sesame paste soup pills and fresh milk soup pills, Sichuan-style soup pills and Jiangnan wine-brewed balls are also introduced; In addition, they also developed honey bean jelly, fresh milk bean jelly, condensed milk bean jelly and fruit bean jelly on the basis of traditional turtle paste. In the series of sugar water and ice water, authentic Southeast Asian coconut sago, watermelon sago, iced tremella, pineapple ice and red bean ice are blended. Thirdly, in terms of brand culture, elaborate posters and brochures are made to introduce the historical origin, folklore, nutritional value, production technology, brand concept and brand development goals of each cuisine in detail, so that customers can enjoy cultural edification while tasting delicious food.

The distinctive features and outstanding taste make Xinji dessert shop quickly emerge in Guangzhou, and its popularity is constantly improving, with a large number of repeat customers. Many white-collar workers in foreign companies often sit in the shop, order bowls of double-skin milk and bowls of sugar water, and chat while eating. It's really lively. They said: "Although there are many dessert shops in Guangzhou, it is rare to see an elegant and fashionable environment like Xinji, and the desserts of other families have a history of decades, unlike many new varieties and patterns here." Many customers also brought friends from other places to taste desserts here. Xinji lived up to expectations and won unanimous praise from foreign customers. In order to seize the national market quickly, Wen Cai Qing organized technical developers to make full preparations: First, the raw material limitation of double-skin milk was solved by adjusting the technology and formula. Traditional double-skin milk needs high-quality buffalo milk with high fat content, which limits the popularity of double-skin milk. Wen Cai Qing found an effective solution by combining his decades of production experience. By using his technology and formula, even if other milk is used, double-skin milk as smooth as buffalo milk can be made. The second is to develop a special equipment for double skin milk. When double-skin milk is steamed in an ordinary steamer, the water vapor above the lid is easy to drop on the surface of the milk skin, which affects the taste. The equipment adopts special structural design to solve this problem, and at least 10 cup of double-skin milk can be stewed at one time, which further simplifies the production process and greatly improves the production efficiency. 3. All products are systematically classified into double skin milk series, fresh milk series, stewed egg series, hand paste series, soup pill series, sugar water series, ice water series, turtle ling cream series, freezing point series, freshly squeezed juice series, special drinks series, etc. , distinctive features. Fourth, compile training materials, record teaching CDs, standardize and quantify the production process of various desserts, and ensure that people without any cooking foundation can easily master all technologies. In February 2006, the company formally invited investment from all over the country, and made different investment plans according to the actual situation of small and medium-sized investors. Investors can learn the technology of double-skin milk and ginger milk separately as new profit points for existing ice cream shops, dessert and beverage shops, frying, barbecue, scalding, leisure snacks and Chinese and western fast food projects; You can also join the new brand and choose basic, standard or luxury investment plans according to your own and local market conditions. The joining fee ranges from several thousand yuan to ten thousand yuan. In addition to technical training and formula materials, you can also enjoy strong technical support, marketing support, advertising support and new product follow-up support at least twice a month. Among them, the basic type covers classic food techniques such as double-skin milk, hand-grinding paste, sugar water and ice water. Investors only need to choose a 5- 10 square meter counter, booth or storefront near the business district, tourist area, pedestrian street, station and school to put into operation, and they can eat in the hall and take out food, with flexible and diverse operation methods. According to the actual operation of Guangzhou model stores, the retail prices of various desserts range from 2 yuan to 10 yuan, and the profit can reach 70%, and the return on investment is much higher than many traditional diet items. With the arrival of hot summer, dessert sales have also entered the peak season. Compared with similar ice cream and dessert drink shops in the market, Xinji dessert has distinctive features, diverse varieties, unique taste, rich nutrition, blank market and obvious advantages. It is worth noting that Xinji dessert also includes many hot foods and drinks, which have a market all year round and never have a low season. As the first Nanyue dessert cultural brand in Guangdong to be promoted on a large scale nationwide, I believe that before long, Xinji double-skin milk will be hung all over the streets and become a national classic food like Beijing Roast Duck and kaifeng soup dumplings!