Joke Collection Website - News headlines - Is Kailas a foreign outdoor sports brand? Why isn't there even an English website?
Is Kailas a foreign outdoor sports brand? Why isn't there even an English website?
KAILAS, as a well-known outdoor brand, has been studying the development law and characteristics of China outdoor market with a pragmatic and rigorous attitude since it entered the China market, fully aware of the importance and particularity of China market, formulated a grand and long-term development plan for China, increased investment in China market, grasped the development rhythm of the brand, not only pursued market share, but also made every effort to strengthen its own construction and improve its product reputation, laying a solid foundation for future development.
Kaileshi LOGO
On the basis of steadily expanding its own marketing channels, it has formulated a brand promotion plan that is lasting and stable and rooted in KAILAS culture. KAILAS is also unique in brand promotion. Adhering to the design concept of "Lightweight Revolutionary Pioneer", we continued to support and organize the "China Folk Peak Movement" and formed our own unique brand culture. ? Kailas constantly strengthens team building, firmly grasps the latest international scientific and technological achievements and the actual needs of China, strives to strengthen R&D and design capabilities, and successfully combines the professionalism, functionality and fashion of products, forming a brand innovation strategy road that widely applies new materials, new technologies and new processes, and constantly introduces outdoor products with powerful functions, novel styles and reliable quality. ? KAILAS has great advantages in domestic sales channels and covers a wide range. It is one of the largest outdoor brands in China in terms of scale, popularity, sales volume, channels and technical capabilities. The birth and development of editing this paragraph
In the 1960s, there were some strange people wandering in relatively backward countries such as Central and South Asia and South America. They all come from material costs? Rich developed countries, with the ideals of confusion, rebellion, anti-war and praying for peace, experienced life and preached ideas by hiking and mountaineering, which was a popular lifestyle for young people at that time. Especially in India and Nepal, many pilgrims are full of curiosity and admiration for oriental civilization. 22-year-old Australian youth? BrianCollins is such a young man from a wealthy family who is keen on outdoor sports, especially hiking and mountaineering. He came to Nepal on 1968.
Kellogg jacket
1in the autumn of 968, BrianCollins decided to take the famous KAILAS Mountain Road, named Pilgrim's Road. Kairas is located in Tibet, China, with an altitude of 265,438+0,837 feet. It is the main peak of the Contisu Mountains stretching for thousands of miles, and the peak is covered with snow all year round. He is a mountain of spirit and belief, with no less than four religions (Buddhism, Hinduism, Jainism and? Bon) The center of the world in the doctrine is also the Yarlung Zangbo River, the four major rivers in Asia. Indus valley? Carnali, the birthplace of Sartre. Legend has it that turning mountains can wash away past sins and gain eternal life. For hikers, his unknown is full of attraction. This mountain peak is mysteriously called the four-sided pyramid, and it can be seen standing proudly from a distance. ? Starting from Simikot in western Nepal, after a six-day trek, Briang reached the border of Tibet, crossing mountains and valleys. After Manas-Aroval Lake, it crossed the plateau with an average elevation of14,764 feet, and finally reached the foot of the sacred Kairas Mountain. At this time, Brian was exhausted, but with longing for the unknown and reverence for the sacred, he really started his journey with many local pilgrims. The average elevation of the route around the mountain reaches 16404 feet, and the highest point is 18898 feet. Young Brian went through hardships, walked through the rock Daban at an altitude of 17388 feet, climbed Mount Lashan in Zhuo Ma at an altitude of 18898 feet, and walked 35.4 miles of mountain roads in three days, Brian. Collins completed his spiritual journey. Brian was moved by the penetrating power of the harsh environment, the cruelty of the climate and the hardships of the journey. Deep down, I couldn't wake up for a long time, which made Brain find himself lost.
Kellogg jacket 2
During the trip, in order to adapt to the harsh and changeable climate and environment, he brought all kinds of clothes and tents. Because of this, Brian has suffered too much load. He realized that professional lightweight equipment is too important for long-term high-altitude hiking. When is Brian? Collins returned to the city where he once lived. He continued his passion for outdoor sports and finally engaged in the sales of outdoor products. He found that the outdoor equipment at that time was too rough and heavy, so Brian decided to improve the traditional outdoor equipment and put? The design of outdoor products incorporates the concept of "lightweight". Because of the experience of KAILAS, the product designed and operated by Brian was named "KAILAS". In the next six years, he climbed Chamonix in Europe. E-lbrus, Kilimanjaro in Africa, Carstens in Oceania? Pyramid, Aco-ncagua in South America? Makaru of Asia? And guide the design of KAILAS with the most realistic and practical outdoor experience, so as to ensure that the products can also provide users with lightweight equipment with superior performance in harsh and changeable weather environment.
Kellos? KG80556? Light through the package? Levin lightning
However, fate played a big joke on this enthusiastic young man. On a voyage, a sudden storm took Brian away. Collins is only 28 years old, and Gordon, Brian's good friend? Did Kim escape? In the midst of difficulties, he took over Brain's career and continued KAILAS' brand history. However, Gordon is more keen on sailing. For a long time, KAILAS hardly improved. In addition to producing some water sports products and a small amount of customized mountaineering supplies, KAILAS has almost disappeared from the sight of climbers. 1998, Gordon's son Jonathan inherited his father's business, Jonathan? Kim is also a fanatic of outdoor sports. When he learned the story of Uncle Brian from his father, he was deeply moved and decided to inherit Uncle Brian's ideal, continue Brian's "lightweight revolutionary pioneer" as the design concept of KAILAS, and develop KAILAS into an excellent outdoor brand. In the past five years, KAILAS' tireless pursuit of lightweight products has won the favor of followers of lightweight equipment. In 2000, KAILAS moved from Oceania to Asia, and in 2002, KAILAS entered the European market. In 2003, KAILAS moved its design department to Birmingham, a British industrial city. In the same year, KAILAS entered the Asian market by way of brand authorization, and set up a department responsible for purchasing and marketing in the Far East to design and produce outdoor products suitable for the Asian market and formulate Asian marketing strategies. Edit the brand concept of this paragraph.
KAILAS corporate mission: to promote the development of mountaineering and adventure? KAILAS corporate vision: Become a company respected by society? KAILAS corporate values: the world is different because of me? Corporate culture in Kailas: Work hard, have fun and live happily [1]
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