China Game Industry Annual Meeting ended, and Easy World was selected as the potential enterprise of China Game Industry in 2023.

On February 14, the 2022 China Game Industry Annual Conference with the theme of "Struggle for Ten Years, Struggle for a New Journey" ended successfully in Guangzhou.

The conference is headed by the General Administration of Press and Publication, co-sponsored by China Audiovisual and Digital Publishing Association and Huangpu District People's Government, and is the most influential annual event in China's game industry. Invite representatives of well-known domestic game manufacturers and many big coffee makers from Industry-University-Research to participate, and discuss the road of high-quality development of the game industry.

As a global distribution company that continues to build high-quality products, Easy World was invited to attend this annual meeting and was selected as one of the "China Game Industry Potential Representative Enterprises in 2023" in the sub-forum of China Game Industry Trend Development. Deng, Vice President of Easy World, attended the annual meeting of the game industry in China, and discussed the frontier trends of the game industry with many colleagues in the industry.

Market trend insight

Easy World was shortlisted as a potential representative enterprise in 2023.

On February 13, a sub-forum on the trend development of China's game industry was held, and many outstanding business representatives and industry experts were invited to discuss with the theme of "sticking to evolution and gaining momentum for the future".

At the forum, Gamma Data, the strategic partner of China Phonetic and Digital Association (GPC) China Game Industry Research Institute, released the Analysis Report on the Trend and Potential of China Game Industry in 2023, and the Yi Shi World was shortlisted as the "Representative Enterprise of China Game Industry Potential in 2023".

Image source @ gamma data (CNG)

Based on authoritative data and investigation, The Analysis Report on the Trend and Potential of Game Industry in China in 2023 makes an in-depth analysis of the game industry in China in 2022, and summarizes four major trends of China's game industry: diversification and realization, seeking new ways to expand and cultivate users, changing users' consumption behavior with high-quality products, upgrading and breaking the wall with the help of game technology and driving products. And key potential areas such as cross-platform games, meta-universe, industrial chain expansion, mixed realization, cloud games, key segments, and game+,etc., and according to the performance of these aspects, the potential representative enterprises in 2023 were selected.

Tuyuan @ China Game Industry Annual Meeting

With the performance of "key segments" and "game+",Easy World was successfully selected as "2023 potential representative enterprise". Beneficial World takes the lead in creating simulation business. Through the market layout in the pan-entertainment field, it constantly "crosses the border" and "breaks the circle", expands the broader boundary of "game+culture" and gives full play to the positive value of the game.

Simulated business pioneer

pacemaker

Strengthen the category moat and open up overseas markets

According to the report, the market penetration rate of the Yi Hui world in the field of analog goods will continue to increase, and its existing experience will continue to be applied to overseas markets and other sub-sectors to strengthen its market positioning as a head manufacturer of analog goods.

Image source @ gamma data (CNG)

As a pioneer in the field of simulated business, on the one hand, Easy World has continuously explored new growth points and strengthened the category moat by developing small game tracks; On the other hand, we should apply the accumulated experience of domestic market layout to vast overseas markets and improve our global strategic layout.

It is based on a series of diversified and innovative market response measures that Easy World has successfully created benchmark works such as Master of Business and I am the Big Boss, occupying the head position of analog classics.

Excellent cultural inheritor

New giver

Constantly innovating and shaping the connotation of game culture

In addition to polishing its own products, Beneficial World pays more attention to the bearing and construction of the cultural value of games, and constantly creates the cultural connotation of games with different fields of culture, in order to realize a win-win brand ecology for enterprises, products, users and society.

Image source @ gamma data (CNG)

Taking "I am the Big boss" as an example, Easy World inherits traditional culture, innovates and creates UGC ecology through the linkage between the country and Manchuria, continuously explores the deep connotation of "game+culture" and exerts the multiplier effect of cultural industry integration.

Source @ "I am a big brother" linkage

This product "I am the Big Boss" established the background tone of inheriting excellent traditional culture from the beginning of the project, and integrated the classic elements of ancient commercial culture with modern elements. The game map restores the cities along the ancient Silk Road, and on this basis, the Silk Road Merchant Plan is released, which links Luoyang Museum to introduce the cultural relics in the collection into the game, so that the cultural relics with rich colors in history can be passed down through the digital carrier of the game and reproduce new features.

Source @ Deng, Xia "I am the big boss" theme song

At the same time, Easy World has concentrated many outstanding works of Guo Man that have innovated China culture, and launched the "National Wind Linkage Plan". He has cooperated with Shanghai Art Studio Lotus Lantern, CCTV Animation The Journey to the West, Hangzhou Science and Technology Qin Yue, Tencent Animation Fox Demon Little Matchmaker and Legend of the White Snake, and joined hands with the popular national singer Deng (what kind of gentleman?

With the increasing popularity of games and the rich connotation of game culture, a UGC content ecosystem derived from the game culture of Dashe was born. Many excellent game derivative works, such as those created by Wang Jiru and Chen Yipeng, have greatly enriched the content ecology of the game.

Tuyuan @ China Game Industry Annual Meeting

On February 14, at the annual meeting of the game industry in China, Deng, vice president of Easy World, also mentioned that Easy World has been exploring more possibilities for the integration of "game and culture", hoping that through the cross-border practice of its products and China traditional culture, users can better and deeply perceive the cultural charm and establish cultural identity through game products.

She said that online games, as an important part of the digital cultural content industry, have already got rid of a single entertainment attribute and become an industry of great significance to the development of the national digital cultural industry, scientific and technological innovation, the integration of cultural tourism and rural revitalization, and are playing an increasingly important role in the process of building a socialist cultural power.

Tuyuan @ China Game Industry Annual Meeting

Easy World is also continuing to explore the deep integration of "online games+rural revitalization", using games as a medium to create new kinetic energy for comprehensively promoting rural revitalization and promoting the new development of agriculture and rural areas.

In his speech, Deng mentioned that the recent independent game "Home Life" prepared by EasyWorld has reached a cooperation with the "Hundred Villages Beautiful" project of China Rural Development Foundation, which integrates the elements of Xinxiang Village with China characteristics into the game, promotes the development of new countryside through the new exploration mode of "game+rural revitalization", and helps to stimulate the endogenous motivation of rural construction.

Under the effect of multiple combination strategies, Beneficial World can constantly explore and innovate, enhance the cultural and educational nature of online games, make products a vivid medium to practice cultural self-confidence, and promote the inheritance and innovative development of China culture.

The world has been exploring more possibilities for the game industry from track innovation, actively using the first-Mover advantage of simulated commerce to strengthen its own market competitiveness, and then to cultural innovation to tap the deep connotation of "game+culture".

In the future, Easy World will also take "game+culture" as the fulcrum, use high-quality game content to help spread excellent traditional culture, continue to explore and break through the application boundary of "game+",empower more fields, enjoy the honor of * * * with many industry partners, give full play to the positive value of games, and create a prosperous ecology of games.