Corporate Culture Course Overview

1. What courses should be taught when conducting corporate culture training for leaders?

"Enterprise Training Service Package" establishes a corporate training database

Corporate Training The service package includes ten major management systems:

Each month, each system will give you a targeted management module.

12 months to match the company's annual management focus, ***120 modules are given to you;

Give you detailed learning PPT, with detailed annotations, and give you electronic files .

Make it easy for you to read, learn and use thoroughly.

Accurate, effective and simple to improve the level of enterprise management.

Corporate culture and team building system directory:

April………………………………Employee handbook preparation template

May ………………………………How to set correct and effective team goals

June……………………………… Responsibility is managed

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July………………………………Teach you the successful team model

August………………………………How to effectively delegate

September………………………………Office Etiquette Tips

October…………………………………How to Build Learning type organization

November………………How to improve team morale

December……………… Details determine success or failure

More content in YTT Entrepreneur Club

2. How to develop the "Corporate Culture" course

1. Classification and content

Depending on the training targets, different content should be selected, such as for senior executives, department heads, ordinary management personnel, and front-line production employees.

Generally speaking, it includes the history of the company (foundation time, development history, company name, company leadership, etc.), the company's cultural concepts, introduction to the company's cultural activities, etc.

2. Format

According to the different training objects, determine the specific content to be taught and the format of the lecture. For example, if it is the company's mission, vision, and core values, if it is explained to the department head, it should be explained in a specific and clear manner. If it is explained to front-line production employees, it is best to let them watch the relevant promotional video, so that they will be more likely to accept it.

For more content, you can search for "4 Simple Steps to Implement Corporate Culture" on Tencent Classroom //ke.qq/course/168166?from=13#tuin=1b04e826

3 . What is the content of the corporate culture system course?

The four levels of corporate culture

Three things Haier Zhang Rui*** focused on

Establishing a learning organization

Setting and achieving goals

The priceless secret of success

SWOT analysis

Day 1: Boss culture

The second day: Professional talk about corporate culture, the ten principles and ten steps of building corporate culture and the construction of Huaxing's corporate culture system.

The third day: Professionals talk about how to introduce corporate culture, how to use Huaxing's corporate culture as a template to carry out reforms and imitative creations, and study a set of corporate culture systems suitable for each company, so that companies can do To: one company, one boss, one culture, one voice.

4. What is included in the corporate culture training course?

Life and death. !

In today's enterprises, it is almost impossible for compatriots who have no education or education to join.

There are special exceptions for ordinary labor.

The national law is very solemn

The national law is very dignified

5. Is modern enterprise management a corporate culture course?

"Modern Enterprise Management" Course Syllabus

1. Course Nature and Tasks

The modern business management course is a compulsory course for economics students.

Under the conditions of modern market economy, if an enterprise wants to gain a foothold in the market tide, it must first establish the idea of ??modern enterprise management and master the basic principles of modern enterprise management, strategic management and scientific decision-making methods. Therefore, it is of great significance to offer business management courses. By studying this course, students are required to develop modern business concepts, enhance practical problem-solving abilities, and lay a good foundation for adapting to future social challenges.

2. Course Purpose and Requirements

Through the study of this course, students should be able to systematically master the basic theories, basic knowledge and fundamentals of modern enterprise management

Methods, cultivate students' ability to discover, analyze and solve problems, and lay the foundation for students to engage in practical management work in the future. The basic requirements of this course are as follows:

1. Understanding: mainly focusing on the basic concepts and principles of the course and the relevant background of the principles. It is required to be able to understand the basic concepts in

your own language Describe the basic principles and be able to state the basic points and the practical significance of the principles for business management.

2. Mastery: Mainly focusing on the basic operation methods of the course, requiring the ability to correctly use this method to solve problems, and

to be able to make correct judgments on calculation results.

3. Proficient mastery: It is aimed at important decision-making methods in management. It is required to not only use them correctly, but also to be able to draw inferences from one instance.

Third, to be able to use them flexibly according to changes in the actual situation.

4. Learn to apply: the basic theories, basic knowledge and basic methods of modern enterprise management.

5. Key training: Cultivate students’ modern management concepts, enhance their hands-on ability to solve problems, and lay a good foundation for adapting to future social challenges.

3. Course content and requirements

(1) Chapter 1 Overview of modern enterprise management

Knowledge points: 1. The essence of enterprises and enterprise management< /p>

2. Principles and functions of enterprise management

3. Basic work of enterprise management and management modernization

Focus: The essence of enterprise and enterprise management; the principles of enterprise management and functions

Difficulty: Principles and functions of business management. Teaching method: Teaching time allocation: Theory 14 (2), Chapter 2 Modern Enterprise System

Knowledge points: 1. Enterprise System

2. Modern Enterprise System

< p> 3. Corporate transformation of state-owned enterprises

Focus: modern enterprise system; corporate transformation of state-owned enterprises

Difficulty: corporate transformation of state-owned enterprises Teaching methods: teaching time allocation : Theory 4

(3) Chapter 3 Modern Enterprise Organization

Knowledge points: 1. Enterprise organization and its management principles

2. Enterprise organizational structure 3. Types of enterprise organizational structures

Focus: Enterprise organization and its management principles; Difficulties in enterprise organizational structure: Types of enterprise organizational structures Teaching method: Teaching time allocation: Theory 4

(4) , Chapter 4 Modern Enterprise Business Environment

Knowledge points: 1. Analysis of the external environment of the enterprise

2. Analysis of the internal conditions of the enterprise 3. SOTW analysis

Key points: Analysis of the external environment of the enterprise; analysis of the internal conditions of the enterprise; SOTW analysis Difficulty: strategic selection Teaching method: Teaching time allocation: Theory 10

(5) Chapter 5 Enterprise business decision-making and business strategy

< p> Knowledge points: 1. Business decision-making

2. Business strategic goals and types 3. Business strategy

4. Formulation and implementation of business strategy

Focus: business decision-making; business strategic goals and types Difficulty: business decision-making.

Teaching method: Lecture

Class hour allocation: Theory 8 (6), Chapter 6 Modern Enterprise Production Management

Knowledge points: 1. Basic content of production management

2. Development trend of modern production management 3. Design of production system

4. Operation management of production system 5. Production management supported by information technology

Focus: Production management Basic content; operation management of the production system; production management supported by information technology

Difficulties: operation management of the production system; production management supported by information technology. Teaching method: Teaching time allocation: Theory 8

(7) Chapter 7 Modern Enterprise Science and Technology Management

Knowledge points: 1. Technological progress, technological transformation and technological innovation

2. New product development 3. Value engineering 4. Equipment management

Focus: technological innovation, technology introduction, technological transformation; new product development; value engineering Difficulties: Value engineering teaching methods: teaching hours Assignment: Theory 8

(8), Chapter 8 Modern Enterprise Quality Management

Knowledge points: 1. Current status and development of quality management

2. Comprehensive Quality management 3. ISO9000 series standards 4. Quality system certification work

Focus: Total quality management. Difficulty: total quality management. Teaching method: Teaching time allocation: Theory 4

(9) Chapter 9 Financial Management of Enterprises

Knowledge Points: 1. Main Contents of Financial Management

2. Management of fixed assets and intangible assets

Focus: the main content of financial management; management of fixed assets and intangible assets. Difficulty: management of fixed assets and intangible assets. Teaching method: Teaching time allocation: Theory 4

(10), Chapter 10 Modern Enterprise Human Resource Management

Knowledge points: 1. Basic content of human resource management

2. Reward and reward management 3. Capacity and quota

4. Development trend of human resources management

Focus: basic content of human resources management; difficulty in reward and reward management: reward and reward Management teaching methods: Teaching time allocation: Theory 4

(11), Chapter 11 Modern Corporate Culture Management

Knowledge points: 1. Overview of corporate culture

< p> 2. Basic content of corporate culture 3. Construction of corporate culture

Focus: basic content of corporate culture; construction of corporate culture. Difficulty: Basic content of corporate culture Teaching method: Teaching time allocation: Theory 4

4. Relationship with other courses

The follow-up courses of this course include "Enterprise Business Management", " Production Management", "Human Resources Management" and other courses.

5. Outline Description

This syllabus is suitable for three-year vocational students majoring in e-commerce, with a total of 72 class hours, including 72 theory. In the process of implementing this syllabus, teachers should appropriately adjust the focus according to the basic situation of students and the current socio-economic development status at that time. At the same time, they should also focus on strengthening students' practical hands-on ability based on the actual conditions and on the principle of highlighting application and practicality.

6. How to develop corporate culture courses

To develop corporate culture courses, you must first understand the conventional contents of corporate culture training.

New Advantage Consulting Company believes that corporate culture training mainly includes five general training contents: 1. Corporate cultural value and creative theory; 2. The company’s corporate cultural characteristics and conceptual connotation; 3. Various corporate systems and policies 4. The essence of internal and external changes and problems within the enterprise; 5. Employee behavioral requirements and performance evaluation.

After the content is determined, as for development ideas, New Advantage believes that there are two main ideas for reference:

1. For basic courses (such as grassroots employee training: new/transfer; medium) Senior manager training: in/up; corporate culture manager training; corporate culture lecturer training), it is necessary to adopt the development idea of ??"starting from the concept and pointing out the direction of action". That is to say, curriculum development mainly focuses on the introduction of basic theories of corporate culture; elaboration of corporate culture concepts; guidance on job role positioning and action requirements, etc.

2. For specific courses (such as business management special training: values, operation links; annual management theme training; major policy supporting training; focus and sensitive topic training; crisis incident supporting training), it is necessary to adopt the "problem-based training" "Start and explore solutions", that is, through theme introduction; concept guidance and countermeasure guidance.

7. What courses should be taught when providing corporate culture training to employees?

Corporate culture is the values ??and other tangible and intangible internal and external influences formed during the long-term development of an enterprise. Values ??are the core of corporate culture. When new employees enter the company, they will first feel the atmosphere of corporate culture. Secondly, they must recognize the company's values ??and integrate into the team. 10 contents often included in corporate culture training:

1. The company’s geographical location and working environment.

The details should include:

(1) The company’s objective location in the city, the company’s floor plan and the company’s geographical location in the city.

(2) If the company already has structural models and promotional pictures, a dedicated person should be responsible for guiding them to visit and explain to them so that they have a general understanding of the company's geographical location.

(3) Employees’ working environment, including office facilities, work assembly lines, and other auxiliary work facilities, such as computers, copy machines, fax machines, general manager offices, supervisor offices, etc., for each new employee The large and small working environment, hardware and software equipment need to be introduced in detail.

2. The company’s logo and origin. (LOGO and origin)

3. The development history of the enterprise and the heroes at each stage. (First the group, then the city)

The development history of every enterprise will be closely connected with several stage icons. They are all heroes of the enterprise. With the development of an enterprise, there are heroes, turning stages, legendary stories, and beautiful legends. Weave these into stories and tell them to new employees to make them love their enterprise more and have a greater sense of belonging.

4. Explanation of souvenirs with important symbols and meanings of the company.

Telling about major corporate events and meaningful deeds is a good way to make new employees feel a sense of belonging to the company.

5. The company’s products and services.

Targetedly introduce one-on-one Longwen majors, the sense of responsibility and attitude that employees should have toward work, the company, students and parents.

6. The company’s brand status and market share.

Enterprises strive to create their own brand, and creating a brand is a long-term struggle for an enterprise. The brand of your own company, the recognition of the brand in society, the level of brand positioning, which competitors the company has, and what the market share of each other is. This is an indispensable part of new employee training.

7. The organizational structure and main leaders of the enterprise.

There should be an organizational chart and the directory and contact information of the main leaders. Some company leaders have employee reception days. With the popularity of office automation and the Internet, there should be a dedicated mailbox for employees' reasonable suggestions, and employees can also have the opportunity to talk to the general manager through certain channels.

8. Corporate culture and corporate business philosophy.

The business philosophy of each company is different from each other. As soon as new employees enter the company, they must teach the company's correct business philosophy to employees, so that employees can actively coordinate with the company.

9. Enterprise strategy and enterprise development prospects.

The current strategic positioning of the company and the development stage, development goals and prospects of the company's strategy are also issues that new employees are very concerned about, because only the development of the company can bring development space to individuals and inspire new employees. Inherent work enthusiasm and creativity can inspire new employees to contribute their wisdom and talents to the enterprise.

10. Scientific and standardized job description.

Every employee must obtain a scientific and standardized job description for his or her position and be familiar with it.

The company first carries out a corporate culture training for new employees, which will help new employees become familiar with the corporate culture as soon as possible, strengthen their understanding of the corporate culture, and integrate into the corporate culture as soon as possible, laying the foundation for the further development of the company. . The above 10 aspects of training are actually related to corporate culture. Training new employees from these aspects is undoubtedly a guarantee for new employees to get started as soon as possible.

8. What aspects should be paid attention to when conducting corporate culture training courses within the company

The difficulty of corporate culture course training for corporate employees is that today is an open society, and employees often , Contact with many people and things actually often conflicts with the standardized slogan-based corporate culture training content.

Human beings are social animals that seek actual profits. Only the most practical and relevant benefits and spiritual benefits can make corporate culture training not just empty talk.

Try not to occupy non-work time to implement corporate culture training. Try not to talk empty talk but connect actual work issues with corporate culture content. It is best to have a practical reward and punishment system to standardize the behavior in daily work. Integrate with corporate culture.

9. What is the content of the corporate culture system?

Corporate culture is the soul of the company, the commander-in-chief of the three armies in the company’s business activities, and the compass for action. It has an irreplaceable core role. This course talks about the twelve secrets of excellent corporate culture, the ten core principles and the ten steps of building corporate culture. It is a basic course for business growth and the only way for all well-known enterprises to succeed! The 21st century is an era where teams win. How to establish and spread corporate culture? Use culture to unify the team's thinking, promote effective management, efficient work and execution, and spread your ideas and concepts to your team. Be one enterprise, one culture and one voice!

Corporate culture is the general term for a series of elements such as corporate beliefs, values, and principles. In order to meet the requirements of their own operations, enterprises must have the same purpose, the same ideal, the same pursuit, the same code of conduct, and appropriate institutions and systems, otherwise the enterprise is A plate of loose sand. The task of corporate culture is to strive to create these unique value systems and consistent codes of conduct. Therefore, corporate culture refers to the sum of values, team awareness, behaviors, behavioral norms and thinking patterns with organizational characteristics that are formed in long-term practical activities and are generally recognized and followed by organizational members.

For example: When the CEO of a certain company first came to Shenzhen to start a business, he had nothing but everything in his twenties. But why this company exists today is not determined by its origins, but by what. It is because of the thoughts in its head, its culture, its values, and its ideas. So what is intangible is determined by what is tangible and what is. As the saying goes, the great road is intangible, so intangible things determine tangible things.

Corporate culture plays a vital role in an enterprise. Corporate culture is the soul of the enterprise, the commander-in-chief of the three armies in the enterprise's business activities, and the compass of the enterprise's actions. In the business activities of the enterprise, it It has an irreplaceable core role. Our Chinese nation still stands among the great nations in the world. Why? Because China has a culture that spans five thousand years, and our culture has a long history, which shocks the world.

Milu once said: Attitude determines everything! A good attitude can achieve things. To be successful, a person must have a good mentality. To be successful, an enterprise needs to rely on the team, and the success of a team needs to rely on individuals. Therefore, for a company to be successful, it needs a good attitude from every employee.

What is the execution culture of Huaxing Information Group? Our execution culture is: a great company comes from great principles. If you understand it, execute it. If you don’t understand it, execute it. Just do as you are told! So there is a saying that goes like this: If you want unified results, you must first unify your behaviors. If you want to unify your behaviors, you must first decide to unify. If you want to decide to unify, you must first unify your thoughts and attitudes. If you want to unify your mentality and thoughts, you must first unify your culture. Therefore, corporate culture determines whether the company can develop healthily and rapidly.

The corporate culture system is a set of enterprise management systems taught by Liu Hairong, the god of Asian systems, a top domestic talent strategy expert, a director of the China Corporate Culture Association, and a visiting guest at Sun Yat-sen University Professor, President of Huaxing Company, instructor of ***ying international training institution, "Absolute Profit" 30 times guaranteed class, the first person in China's system practical training! His "Absolute Profit" system is deeply loved by entrepreneurs. He has invested high tuition fees to learn from 40 of the world's top masters. His speeches are popular across the country and influence all parts of China. He will push the system training to Asia. Take it to the world!

10. What aspects should corporate culture training mainly focus on?

1. Efficient training. This is a training course on improving efficiency, and despite its high cost, it is still popular among high-level professionals.

2. Time management training. Such courses teach not only how to manage time at work, but also how to manage time in life. Since time management is key to improving work efficiency, this type of training is welcomed by both companies and individuals.

3. Team spirit training. Influenced by modern Western corporate culture, more and more Chinese companies realize that overall employee collaboration will play an important role in the development of the company. Therefore, teamwork has gradually become an important part of corporate culture, and the market demand for professional training in this area is increasing.

4. Marketing skills training. As market competition becomes increasingly fierce, companies are required to be more proactive and proactive in exploring the market. If marketers want to improve their performance, it is very important to participate in professional training.

5． Customer service skills training. Customers are God, and only by fully meeting customers' needs can the development of an enterprise be achieved. Therefore, more and more businesses are turning to customer service as a good way to make money.

6. Communication skills training. Presentation skills, conversation skills, and customer reception skills all belong to the category of communication skills.

7. Project management training. Project management includes the management of quality, time, cost and other aspects, which plays a scientific coordination role in the entire project implementation process. Project management can help enterprises ensure the quality of project implementation, restrict implementation time, control costs, etc., so it has attracted much attention.

8. Salary design training. The market economy requires enterprises to implement market-oriented salary systems, and salary has become an important manifestation of employee differences in abilities. However, most domestic companies currently lack the ability to design salary, and this type of training just meets this need.

9. Leadership situational training. This type of training is flexible in form and practical in content. It starts from some small cases that may be encountered in daily work and teaches students practical ways to deal with problems.

10． Strategic human resource management training. This course includes the overall comprehensive design of recruitment system, employee relations, incentive system and other aspects. It can help companies establish a scientific and standardized monitoring system from front-line employees to high-level employees. It can also help companies clarify the interests and obligations of both parties. And make it fully guaranteed.