Creative Poster Spring Festival-How to design a poster about Chinese folk culture_Traditional culture poster design

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zaa Zaa Chinese style New Year greeting cards, three-dimensional blessings for the New Year Greeting card Lucky Cat card with envelope What activities are there during the 2021 Spring Festival in Longhua District, Shenzhen? Summary of Spring Festival activities in Longhua District, Shenzhen

The countdown to the Spring Festival in 2021 has entered. In response to the national call, many migrant workers have decided to celebrate the New Year on the spot. Many activities will be held during the Spring Festival in Longhua District, Shenzhen, which is full of New Year flavor. Let’s find out what activities are held in Longhua District, Shenzhen.

1. Lezhai Longhua

1. "Sound on the Scene" Longhua District Cloud Recitation PK Competition

Event time: February 4-3 March 4th

2. "Meet a Better Self" Longhua District Digital Resource Promotion Activity

Activity Time: February to March

3. " "Reading to Jump into the New Year" Longhua District Reading Habit Challenge

Activity time: February to May

4. "Fighting the epidemic with 'pen' and paying tribute to Longhua" Longhua District Essay Collection Activities

Activity time: February 5th - March 5th

5. "Arts at Home" Longhua District Family Dance Competition

Activity time: February 8th - February 28th

6. "Let's sing karaoke together" Longhua District Cloud Karaoke Competition (2 games)

Activity time: 2 March 9th - March 9th

7. "Niuniu Dashun" Longhua District Online Sports Meeting (8 games)

Activity time: February 10th - February 17th Day

Venue: Douyin APP

8. "How much do you know about artistic literacy" Longhua District Yunshang Art Challenge (7 games)

Activity time: 2 February 11th to February 17th

2. Enjoy Longhua

1. "A Letter from Home" Longhua District postcard mailing operation

Activity time: 2 February 2nd - February 28th

2. "Taste the Longhua on the Tip of the Tongue" Longhua District Food Discovery Activity

Activity Time: February 1st - February 28th

3. "Impression of Longhua" Longhua District Creative Poster Collection Activity

Activity Time: February 3rd - March 30th

4. "The most interesting "Time" Longhua District Photography Competition

Activity time: February 1st - March 10th

3. Enjoy Longhua Tour

1. "Magic Miracle Show" "Longhua District Spring Festival Magic Tour (6 shows)

Activity time: February-March

Location: Corporate parks in the jurisdiction, etc.

2. "Treasure Longhua "Anchor takes you on a tour of Longhua (12 games)

Event time: February 5th - February 28th

Location: Douyin APP/Longhua Culture and Sports Cloud Video Account

3. "The Beauty of Longhua" Longhua District Literary Creation Support Works Exhibition

Activity Time: January-February

Venue: Longhua Culture and Art Center Lobby

4. "Art Year of the Ox" China Printmaking Museum Welcomes the New Year Printmaking Exhibition (4 shows)

Activity time: now to February (closed on February 11)

Venue: China Print Museum

5. "Porcelain Colors" Hanxi Ancient Ceramics Museum Ming and Qing Blue and White Porcelain Exhibition

Activity Time: Today - March

Venue : Hanxi Ancient Ceramics Museum

6. "Ancient Rosewood" Mahogany Furniture Museum Fine Mahogany Exhibition

Activity Time: Today - March

Location: Mahogany Furniture Museum

7. "Dream in the Pillow" Wangye Museum Ancient Chinese Porcelain Pillow Exhibition

Activity Time: Today - March

Location: Wangye Museum< /p>

8. "Spring in China·Happiness in Longhua" Longhua Street literary and artistic works exhibition (3 shows)

Event time: February

Venue: Longhua Culture and Sports Cloud, Longhua District Federation of Trade Unions Official Account

4. Tesco Longhua

1. "Year of the Ox" Forget-to-Return Small Print Market Exhibition

Event Time: February 14th - February 16th

Location: Printmaking Base

2. "Eat, Drink and Have Fun" Hongshan 6979 Happy Shopping

Activity Time: From now to March

Location: Hongshan 6979

3. "Enjoy Longhua" 10,000 special-price scenic spot ticket distribution activities

Activity time: February 1st to March 30th

Location: Mission Hills Landscape Garden, Mission Hills Land Ecological Art Park

4. "New Year Free Shopping" Dalang Fashion Town Discount Season

Event Time : From now to March

Location: Dalang Fashion Town

5. Enjoy Longhua

1. "Happy Cow Year" Longhua District Charity Movie Ticket Giveaway Activities (10 events)

Activity time: February

Venue: Longhua Cultural and Sports Cloud (designated theater)

2. "Singing Longhua" Longhua District Charity Karaoke Voucher Activity (10 games)

Activity time: February

Venue: Longhua Cultural and Sports Cloud (designated KTV)

3. "Dialogue with Everyone" Longhua District Forum Series Spring Festival Special (9 sessions)

Event Time: Today -March

Venue: Longhua City, Shenzhen Book City

4. "Full of Blessings" Longhua District Printmaking Benefiting People Activity (3 sessions)

Activity Time: February 14th - February 16th

Venue: China Printmaking Museum

5. "A Cow Turns the World" Longhua District Online Check-in Event (8 games)

Activity time: February 8th - February 16th

Location: Longhua Culture and Sports Cloud

6. "My Longhua·My Home" Public Welfare Cloud Classroom (3 )

Activity time: Today - the end of February 2021

Location: Longhua Culture and Sports Cloud

7. "Excellent" Longhua District outdoor charity sports experience ( 4 games)

Activity time: February 8th-February 17th, 11th-13th (New Year's Eve, first day and second day of the lunar new year) off

Location: Longhua How to design posters about Chinese folk culture in various outdoor sports venues in the district (see specific notice for details)_Traditional culture poster design

1. Cultural differences and identities

Culture is not one The concept of solidification, the form of culture is complex and changeable, and the culture of each nation also has its own characteristics, and continues to change with the action of internal and external factors. Despite this, we can still start from the complicated cultural phenomena and cultural forms to grasp the various cultural phenomena. The points of contact and homogeneity between nations and cultures of all eras. Culture is shared, it is the ideals, values ??and codes of conduct shared by members of a specific group. However, culture can also be learned, people grow up with culture, and the cultures of different groups can also intersect. We always emphasize that we are in an era of global integration, and the cultures of various countries and nationalities are also influencing and penetrating each other along with this transformation. This cultural exchange is ultimately implemented in all aspects of life. Just like, although there are differences in religious beliefs between China and the West, most Chinese people do not understand Christian doctrine, which does not prevent us from celebrating a holiday in the name of Christmas; although Westerners may not know the difference between the Gregorian calendar and the lunar calendar , this does not affect them from enjoying the festive atmosphere of the Spring Festival with overseas Chinese all over the world.

2. Cultural differences and identity reflected in poster design

Posters are also called "posters" and "propaganda posters". The English name is "poster", which means posting Printed advertisements on cardboard, walls, large boards or vehicles, or printed advertisements displayed in other ways, are the main form of outdoor advertising and one of the oldest forms of advertising. Some people also analyze the meaning of poster based on the root structure and anecdotes of poster, thinking that poster is derived from "post", and "post" means pillar, so poster refers to all notices posted on pillars. There is no Chinese dictionary that specifically explains the word "poster", but according to legend, during the Qing Dynasty in my country, foreigners used sea ships to carry foreign goods and berthed at coastal docks in my country, and posted posters in conspicuous places along the streets of the docks to promote their ships. Goods, coastal citizens call this kind of poster a poster. Based on this development, in the future, all posters with a similar purpose and other functions of conveying information will be called "posters".

(1) The phenomenon of cultural identity in posters

The transmission of culture is based on symbols. For example, language and characters are the most important symbols. With the help of language and characters, culture can be represented. Passed from generation to generation, it can also be spread to a wider range. Symbols can be divided into auditory symbols, visual symbols and tactile symbols according to different senses. Language is an auditory symbol, while text is a visual symbol. Graphics and images are also important visual symbols. Posters have the characteristics of large images, extensive promotional content, rich artistic expressions, and strong long-distance visual effects. They are excellent cultural communication carriers and an important part of graphic design works. It has rich content, clear theme expression, diverse communication channels, simple display, and does not have too many restrictions on environmental props, so it is widely circulated. Many international graphic designers we are familiar with have outstanding representative works in this field.

Many international graphic design competitions are also conducted through this form of expression. The International College Student Anti-Fur Poster Design Competition has been held for seven consecutive years, requiring contestants to use original posters to guide consumers to think about the moral issues of fur clothing. When appreciating the final award-winning outstanding design works, it is not difficult to find that similar ideas or similar graphic elements are often used in poster works from different countries. In other words, posters from different countries, different cultural backgrounds, different educational backgrounds, and different growth environments College students are similar to a certain extent in terms of conception and selection of materials. For example, in the fifth competition in 2007, the theme of the competition was: "Victims of Fashion". Three of the award-winning works in the Chinese competition area have the element of clothes hangers, and one of the winning works in the United States and Canada each uses a clothes hanger as a creative element. This phenomenon shows that at the beginning of the design, when Chinese and foreign students chose the elements for poster creation, they all invariably associated it with clothes hangers from fashion, and adopted forms of expression such as physical photography, hand-painted outlines, or different graphic compositions in their own poster design works. middle.

In the historical process of increasingly close global economic ties, political and cultural exchanges among people of various countries have become more frequent, forming an interdependent relationship to a certain extent. As a designer, I always hope that my work can be disseminated to the widest extent and be understood and accepted by more people. Therefore, I often use graphic elements that can be accepted and understood by most people. The gold medal work in the 2nd "East-West" International Poster Biennial for College Students is an anti-war poster called "Warm". The English word "war" is written in the center of the background, and next to it is a broken heart. Look It looks like a pair of small wings, with a halo on the wings, like a bloody angel. There is a row of theme words at the bottom of the screen: Please don't let these wings fly away. The whole picture is mottled in color, which reminds people of the trauma caused by war. In this desolation, this small red heart warms the hearts of the viewers, allowing people to realize something different in the heaviness. smell. English is not our mother tongue, but it is an international language. Most Chinese people do not believe in Christianity, but most of them can recognize the typical characteristics of angels. Therefore, this work can be interpreted by most viewers at home and abroad. It can be seen that despite growing up in different cultural environments and educational backgrounds, international exchanges have become increasingly close. Today, the young generation in the East and the West are gradually converging in lifestyles, behavioral habits and even ways of thinking. This is both an opportunity and a challenge for designers: on the one hand, using internationally accepted visual elements to create works can increase the breadth of dissemination of the work and gain the understanding and recognition of the largest number of viewers in the shortest time; on the other hand, simply using culture When designing posters with the same design, there is inevitably the risk of "crash" with too many creative ideas. Therefore, it is very important to grasp the "degree" between the two.

(2) The cultural differences contained in posters make them unique

Throughout the development history of poster design, most of the poster works of internationally renowned graphic designers contain cultural backgrounds of their own country. Relevant, unique and personalized visual language, and gradually develop it into a strong personal style, so that viewers can understand who the designer is as soon as they see the poster. A series of posters created by the older generation of famous Japanese designer Ikko Tanaka for Japanese traditional drama - Noh drama are widely circulated. Noh drama is the first type of Japanese national drama. It evolved from "Saru noh" which was born out of the entertainment performances in temples and shrines. It is of great significance in the history of Japanese drama. Noh drama has fewer characters and focuses on the performance of the plot. It is a kind of symbolic drama. The actors who play the characters in the play all wear masks. This is an important feature that distinguishes Noh drama from other dramas. Noh drama begins with the selection of masks. Most of Tanaka Ikko's Noh theater posters use masks as the main graphics. In terms of expression techniques, he uses large-area geometric color blocks to summarize the originally complex and concrete masks and headdresses, summarize their main features, and uses high-purity Complementary colors create a strong visual impact. In addition to using geometric color blocks to shape Noh theater masks to create posters, there are also some Noh theater posters that use text and even strokes as the main creative elements. These words are often the contents of a certain chapter in the drama, and are arranged on the screen in an array; or the strokes of the play title are split and distributed on the screen without affecting the recognition; sometimes corresponding words are used. The colors distinguish different plays.

Ikko Tanaka used a large number of traditional Japanese images and national elements in the poster design, but these elements are expressed through relatively modern geometric forms; the application of complementary colors in the poster creates a colorful The gorgeous world of Noh drama reflects the overlapping layers through clever divisions and intervals, making the poster image form a sense of space similar to the Western perspective effect. This is an excellent reflection of tradition and modernity, cultural differences and identity. Some people may say that we are far away from Tanaka Ikko's heyday, and Noh drama itself is a relatively traditional cultural field, so it is inevitable that some unique national cultural symbols will appear in posters. Well, emerging Iranian designer Me-hdi Saeedi is another vivid example. MehdiSaeedi's works always contain ethnic elements such as Persian characters and traditional characters. For example, the poster "Three Faces of Iranians" he made for the oil painting exhibition of three Iranian female artists used the size of Persian text and changes in writing angle to form three interrelated female profiles, which perfectly fits the theme. He believes that Persian and Latin characters are very different in structure. Latin characters are between two parallel lines, and the structure of square characters is easier to deal with the problem of balance. Persian writing is more flexible, and the combination of letters is more random. Designers can design in a more innovative way, and the graphical effect is more obvious than Latin writing. Another of his poster works, "Iranian Impression", was created for an exhibition of Iranian photographers' works: the main figure of the picture is the image of a traditional Iranian man with his hair wrapped around his head, showing strong local characteristics. As a designer who studied in England and France, Mehdi Saeedi understands that for most people, the recognition of Persian is limited, so there will always be themes marked in English in his works, and they are in harmony with the original ones. The organic combination of Persian writing, in his own words, is "trying to combine the characteristics of the two writings." Mehdi Saeedi tells us through his successful poster design works that the collision between different cultures can often create unexpected sparks.

(3) The "chemical effect" produced by the collision of Chinese and Western cultures

Many of the poster design works designed by the famous Hong Kong designer Chen Youjian are full of strong Chinese cultural elements, and This Chinese flavor is expressed through simple and easy-to-understand modern design techniques. He himself responded modestly: "Basically, my things are very superficial. But why I do it so well is because I know how to express my culture so that both Chinese and foreigners can feel it." . But it doesn’t mean that I know much about Chinese culture. If you ask me more, I may not be able to give you a more in-depth answer.” The purpose of using such a design concept that integrates different cultures to complete the work is to achieve internationality. The activity "expresses Chinese culture and taste, and through this display, brings back the dignity of the Chinese people on the international stage." Looking at the poster design for his solo exhibition "(East Meets West)" held in Tokyo in 1990, the main subject of the picture is a seal character "东" written on the sand. If you look closely, you can find that this traditional oriental character stroke structure has been Split into four English letters "EAST", this is exactly the meaning of "Eastern" in English. If you change the angle and turn the poster upside down, the word strokes form "WEST" again, which means "Western". He cleverly combined the English words "East" and "West" into the same ancient Chinese character, which not only covered the theme of this solo exhibition "(East Meets West)", but also reflected the integration of East and West. . The overall picture is in warm yellow tones, and the fonts in the gravel reflect the mystery and vicissitudes of ancient oriental culture and history.

The poster designed by Chen Youjian for the "Hong Kong East and West" exhibition of seven Hong Kong designers is also full of sparks of inspiration generated by the collision of different cultures. There is a cup of hot tea in the center of the light-colored painting. It is a typical Chinese porcelain tea cup outlined with a few brush strokes, but there is a black tea bag brewing in the cup. The label composed of red and yellow colors is reminiscent of the classic British brand "Lipton" known as the "King of Black Tea in the World", but the text on the label has been replaced with the theme of this exhibition. The tea in the cup is steaming, and the rising gas is composed of colorful lines, which seems to mean that the design works of Hong Kong designers who grew up under the influence of Eastern and Western cultures will definitely be presented in this exhibition. The design world is having a blast.

The poster has pure colors, the main body of the picture is prominent, concise but not simple, and contains rich and meaningful content. Combining Eastern cultural traditions and Western design aesthetics is not just a "patent" for Hong Kong designers. Mainland designers also feel the unique design charm of combining East and West and have created many excellent poster design works. In a set of posters designed by Shenzhen graphic designer Liu Yongqing titled "A Hundred Flowers Bloom, A Hundred Schools of Thoughts Contend", he skillfully blended Chinese and Western text together. In the picture, "a hundred flowers bloom" is combined with traditional flower graphics, and the four characters "a hundred schools of thought contend" are combined with the statue of Confucius, reflecting the literal meaning of these eight characters. At first glance, the two posters are unremarkable, but when you look back carefully, you find that there is something else about the theme text - the strokes of Chinese characters are composed of English letters, and different English fonts also make the Chinese fonts appear different, similar to Song Dynasty and Helvetica. Font effects. Through the designer's processing, Eastern and Western characters are cleverly combined together, showing an unexpected harmonious visual effect in the picture.

3. Conclusion

Culture is a broad and abstract concept. It exists in every aspect of our lives, but it is difficult to define it accurately. In the field of poster design, designers condense it into visual elements and embody them in the picture. When designing creativity and design expression, they must not only consider the acceptance of the widest range of audiences, but also ensure the uniqueness of the work. Cultural connotation and personality characteristics, it becomes particularly important to properly grasp the relationship between cultural differences and identity. This is also one of the long-term research topics required for my country's design works to become international while retaining Chinese characteristics.