MI of Changsha Superstar Lightweight Building Materials Co., Ltd.

Corporate mission: Scientific wisdom changes architecture, and noble virtues influence the industry

Corporate vision: Establish absolute competitiveness, cover the industry with a full range of products, and become a first-class comprehensive enterprise in the construction industry

Enterprise development strategy: Innovate construction technology, create industry standards, and improve product systems

Corporate values: A heart full of virtue and a world full of virtue

Enterprise spirit: Aspirations to morality and morality Relying on benevolence and excellence in art

Management philosophy: standardization, form-based, process-based, meticulous, rationalization

Business philosophy: resource optimization and benefit maximization

Service concept: Cooperate sincerely and serve customers whole-heartedly with peace of mind

Talent concept: Observe one’s morality, value one’s results, and make the most of one’s talents

Corporate image positioning: Be kind-hearted, virtuous, modest, and move forward

Leader image: Greet people with kindness, receive things with righteousness, approach things with generosity, and maintain health with calmness

Employee image: Be respectful, treat others with humility, be sincere, discipline yourself with reason, and forgive others with emotion.

Corporate communication slogan: Virtue travels a thousand miles and the world is clear

Corporate cooperation outlook: communication, sharing, integrity, win-win situation

Corporate competition outlook: technology first, quality first, service Weizong

Corporate innovation outlook: never slack off in innovation, study tirelessly and strive for self-improvement

Corporate market outlook: proactively respond to changes, proactively attack and persevere

Corporate product outlook: scientific and standardized Intensification

Corporate quality concept: insisting on being demanding and striving for perfection

Corporate brand concept: details create the brand

Superstar’s moral culture:

The word "virtue" covers all aspects of cultivating one's mind, acting in life, etc. If one takes virtue as a belief, takes virtue as a principle, conducts life with virtue, and establishes a career with virtue, you will surely achieve great success.

The cultural connotation of "morality" is profound and its extension is broad. "Governing the enterprise with ethics" is the core of corporate culture. While it has a profound cultural heritage, it is also comprehensive, comprehensive and realistic, and can bear the needs and expectations of superstars for corporate culture.

Definition of "German" culture:

"German" culture externally means that superstars have a sense of industry responsibility, that is, in the industry field, the above moral qualities require their own development and lead the development of the industry.

The "moral" culture internally means that the top and bottom of the superstar are all of the same virtue, take virtue as their quality, and use virtue and moral beliefs to restrain themselves and guide themselves in terms of management, operation, services, products, etc., so that Superstars have truly become role models for managing enterprises with ethics.

"German" culture requirements:

"German" culture should first be ***morality. The whole company has one heart and one mind, and jointly maintains and adheres to the spiritual culture of cultivating oneself with morality and governing the enterprise with morality.

Secondly, the "moral" culture should be constant virtue. A culture cannot be tempered and consolidated overnight. It requires perseverance through repetition and emphasis. Therefore, German culture must maintain its constant quality and persist from beginning to end.

The cultural origin of "Germany":

1. It is the essence of traditional Chinese culture.

The core culture of Superstar comes from the hexagrams in the "Book of Changes": "When the sky is strong, a gentleman will strive for self-improvement; when the terrain is weak, a gentleman will carry his virtues." It means that a gentleman should be resolute, work hard, strengthen his virtue, and be able to accommodate all things. This is the embodiment of virtue. While Superstar pays attention to the modern corporate image, it also requires itself to have a profound cultural heritage. The motto of "the heart is empty and the world is empty, and the virtue is carried in everything" has always been adhered to. Its culture can be traced back to Chinese classical literature and history. The moral culture extracted from it can be said to be Its essence.

2. It is the need of modern enterprise management.

According to modern business management thinking, the moral culture advocated by Superstar Company should be the catalyst that transforms an ordinary team into a highly cohesive team.

It can effectively stimulate team vitality, improve team work efficiency, increase the organization's centripetal force, cohesion, and trust, and reduce the organization's centrifugal force and destructive power.

3. It is a summary of Superstar’s experience and philosophical thinking since he started his business for more than ten years.

With the most core independent intellectual property rights, mainly patents, Superstar enjoys GBF trademark registration rights. For more than ten years, it has been committed to leading the development of the industry and controlling competitive development.

In the process of entrepreneurship and development, Superstar has won recognition in the industry with its stable technology, reliable quality and continuous innovation. At the same time, it is committed to the development of the entire industry with its forward-looking sense of industry responsibility. And gain prestige. Today's achievements are the result of superstars managing enterprises with morality and convincing the public with morality.

As superstars grow stronger today, in addition to summarizing successful experiences, we should also look forward to future development. "Morality" culture is the great spiritual wealth of superstars and is worth persisting and carrying forward.