Corporate Culture of New Era Trust

"Fame and fortune come from virtue, like flowers blooming in the mountains and flourishing naturally" —— Caigen Tan

Trust in the new era, like a rich flower, exudes a rich flavor of wealth, full of vigor and vitality, lasting forever; Fuguihua symbolizes that customers gather and cheer for the professionalism and honest service of New Era Trust to realize wealth appreciation; Rich flowers not only have the texture of coins, but also contain the fragrance of stamens. Just like the cultivation of mind, practice and culture advocated by New Era Trust, they have cultivated the unique corporate character of New Era Trust and forged the fruits of countless customers' wealth.

Core concept: sincere and prudent, sincere and far-reaching

-sincerity and humility: sincerity and integrity. Trust companies are institutions that operate credit, and integrity should be the first place to operate. Stupid and simple method. Adhering to the principle of maximizing the interests of beneficiaries and pursuing stable returns of shareholders is an insurmountable and unrealistic road for the trust industry.

-Be prudent and steady, and continue to strengthen basic management, quality management, compliance management and risk management; Only by forward-looking decision-making and judgment can we go further and longer and have a lasting foundation that has experienced storms.

Business policy: compliance management, risk control, effective incentive and steady development.

-Compliance management and risk control: Compliance with laws is the premise and purpose of the company's business activities, and risk control runs through the whole process of business activities.

-Effective incentive and steady development: stimulate the enthusiasm and creativity of employees and teams with effective assessment and salary system. What the company pursues more is the balance between rapid growth and sustainable development.