Never know where to use it! This report clearly shows how powerful the digital RMB is.

When the digital RMB was first introduced, some people questioned that it was to grab the rice bowl with the payment platform.

However, with the in-depth understanding of digital RMB, people know that its emergence is not the so-called "rice bowl theory", but of great significance.

First of all, the advent of digital RMB can effectively prevent the impact of the US dollar on China's financial system and national economy;

Secondly, digital RMB can help us avoid getting into trouble in international settlement;

Third, this is an important means to promote the internationalization of the RMB.

Besides these, there is another function that many people don't know: Digital RMB is one of the important means to promote carbon neutrality in China.

In this regard, there has been a classic case since 202 1-the combination of Meituan and digital RMB.

On March 3rd, the pilot activity of Meituan Bicycle Digital RMB released a "Green Semi-annual Report". According to the report, as of February 28th, more than 6,543,800,000 users signed up for the activity, among which about 3 million users used digital RMB personal wallets during the activity, resulting in more than 7,654,380,000 green cycling kilometers. Compared with driving a fuel vehicle, it is estimated that the carbon emission will be reduced by nearly 20,000 tons under the same vehicle flow.

This is a successful case of digital RMB entering the network platform and connecting ordinary people to develop carbon neutrality. In other words, as more and more people use digital RMB on various platforms, the driving force of carbon neutrality will be greater.

Then why is the classic case Meituan, not other platforms?

This must mention the particularity of the US Mission in today's society.

Because Meituan has accurately connected more than 600 million active users, there are more than 8 million small businesses and people's daily needs.

According to Meituan's 20021third quarter performance report, the daily average number of food and beverage takeout transactions reached 43.6 million. At present, Meituan supports more than 200 online and offline consumption scenarios of digital RMB, including catering, take-away, fresh retail, bicycle enjoyment, taxi taking by Meituan, hotel tourism, film performance, leisure and entertainment, etc. The Internet industry is the first to achieve full coverage of digital RMB on the platform.

The industry believes that the Meituan scene closely focuses on users' daily lives, which is conducive to the penetration of digital RMB into people's daily lives and accelerating its popularization.

Dong Ximiao, chief researcher of Zhilian Finance and part-time researcher of Fudan University Financial Research Institute, believes that mobile payment in China is very developed, and there are many mobile payment tools, and the richness of scenes often affects users' choices and experiences. Meituan took the lead in opening full-scene digital RMB payment, which will help speed up the pilot promotion of digital RMB, promote interconnection in the payment field, and facilitate the people. It has positive significance and exemplary role, and is worth learning from other Internet companies.

The combination of digital RMB and Meituan has two advantages:

First, Meituan has become the primary entrance for people to use digital RMB, which can provide a good channel for the promotion of digital RMB.

Since September, 20021year, Meituan has carried out carbon neutrality experiments in nine pilot areas of digital RMB in China, including Beijing, Shanghai, Shenzhen, Chengdu, Suzhou, Hainan, Changsha, Xi 'an and xiong'an new area. Later, on June 5438+ 10, 2022, Meituan once again expanded the pilot activities of digital RMB carbon neutrality, covering Qingdao, Dalian and Zhangjiakou, and achieved comprehensive coverage of the national "10+ 1" digital RMB pilot areas.

In the report released by Xinjing think tank, it is mentioned that since the pilot project of digital RMB was launched in the "10+ 1" stage, Meituan has continuously increased the application of digital RMB. By March of this year, more than 3 million digital RMB wallets had been pushed to Meituan App, and more than 2.5 million users had spent digital RMB in Meituan.

According to the results of 1767 valid questionnaires generated by Quest Star Platform, 82% of users said that their first contact and use of digital RMB was through the digital RMB activities of Meituan Platform, and 77% of users used digital RMB for the first time in the Meituan bicycle and Meituan takeaway scene. "Visiting the US delegation with digital RMB" has become the mainstream consumption trend of residents in the pilot areas of digital RMB.

The expansion of the pilot scope of Meituan has played an important role in promoting the popularization of digital RMB.

Second, with the help of platform advantages, optimize the allocation of social resources and reduce carbon emissions.

After careful observation, it is not difficult to find that the US Mission has long played the slogan of "Enjoy the low-carbon cycling season with digital RMB".

Moreover, you can get a certain amount of digital RMB low-carbon cash back reward by choosing not to use disposable tableware for take-out, choosing to use environmental protection bags for fresh food, and buying electronic tickets and train tickets online to reduce the use of paper and plastic.

This is the realization of "resource optimization" of digital RMB through Meituan, which reduces the waste and carbon emissions in people's daily life with certain concessions.

When we look at this matter from the perspective of Meituan, it is not difficult to find that digital people are practicing the carbon-neutral strategy in a way of "integration" with the platform. Connect to ordinary users through the platform, and then reduce carbon emissions in some ways that benefit the people. The more platforms you access, the greater the impact on ordinary people, which will eventually urge ordinary people to pay attention to low-carbon life from all aspects.

This is a lever from digitalization to real life, which can make the promotion of carbon neutrality explode geometrically, but behind this, isn't it the foresight of decision makers?