The difference between graphic trademarks and word trademarks

Trademarks can also be divided into 45 categories by type. However, trademarks can be divided into word trademarks, graphic trademarks and word and graphic combination trademarks according to graphic design. So what are the differences between graphic trademarks and word trademarks? This is the trademark knowledge Bajie wants to analyze for you today.

What is a graphic trademark?

A graphic trademark consists of a simple graphic and does not need to contain any text. The range of graphics is very wide, including everything and imaginary things. It can be specific images such as landscapes, portraits, animals and plants, or abstract compositions such as certain signs and symbols. The graphic trademark is vivid and easy to remember. It not only has the function of identification but also provides people with beautiful enjoyment. But the disadvantage is that it is not easy to call it.

1. What is a word trademark? The so-called word trademark refers to a trademark composed purely of words (Chinese characters, Chinese pinyin, ethnic minority characters and foreign characters or letters) and numbers. Usually it refers to a trademark that is composed of only words, letters, numbers and their combinations according to the six elements of trademark combination stipulated in Article 8 of the Trademark Law.

2. The difference between graphic trademarks and word trademarks is as follows:

A graphic trademark emphasizes the shape of the picture, such as the "Li Ning" trademark. There is no word "Li Ning" in the graphic, but a The "L" with a long tail means that a word trademark as shown above does not emphasize graphics, but emphasizes the combination of words or letters. For example, in the "Sony" trademark, the letter combination is "SONY" whether it is used on Sony products such as TVs, cameras or other products. , only letters and no graphics are seen. As shown above

3. Advantages and disadvantages of graphic trademarks:

1. It is relatively intuitive, artistic and contagious.

2. There is no restriction by language. No matter which language people speak, they can generally understand it. Some people can call out their names at a glance, and some can still call people by their names even if they cannot call them directly. Leave a deep impression.

It is difficult to call, especially the more abstract graphic trademarks. Since there is no specific title, it hinders people's oral communication, is not convenient for advertising, and affects the sales of goods.

Advantages and disadvantages of word trademarks:

Word trademarks are easy to call and promote. Since words are a significant part of a trademark, their words, meanings, pronunciations, glyphs, writing methods, etc. play a major role in recognition, so it is easy to determine the difference and easy to protect. However, word trademarks are also susceptible to language restrictions.