"Sniper" has a box office of 100 million in 3 days, but the shooting cost cannot be recovered. Why is this?

It is rumored on the Internet that the investment cost of "Sniper" is 400 million. If calculated according to the common share ratio of movies, "Sniper" will need at least 1.2 billion to make back the investment.

Analysis of various movies

Movie ticket costs: During the Chinese New Year, the price of movie tickets rose sharply. The price of movie tickets in 4th and 5th tier cities directly approached 100. For a family of three, just movie tickets cost It costs 300 yuan, plus popcorn drinks, and the cost of watching a movie is 350 yuan. This cost will directly dissuade many potential movie-goers

Theatrical movie schedule: The most popular movie at the moment is Changjin Lake -Watergate Bridge, the movie lasts nearly 3 hours, while a normal movie only lasts 90 minutes, which directly compresses the schedule of other movies, causing other movies to suffer at the box office.

Movie types: The same movie about resisting U.S. aggression and aiding Korea is similar to Watergate Bridge. Most people will choose to watch Watergate Bridge

Data shows: There were 25.62 million moviegoers on the first day of the Spring Festival this year. , while the number of moviegoers on the first day of the 2021 Spring Festival season reached 34.46 million, a decrease of nearly 9 million. The number of moviegoers from the second to fifth day of the Lunar New Year dropped further, to 19.26 million, 18.93 million, 17.12 million, and 17.08 million respectively, while the number of moviegoers in the same period last year was always more than 20 million. As of the evening of February 6, the cumulative number of moviegoers during this year’s Spring Festival had dropped by nearly 50 million year-on-year.

Whether the investment of 400 million is a bit exaggerated? Where has the money been spent?

There is no large army fighting in the film. The bigger scene is just a tank and two platoons of US troops. There were two rounds of mortar blasts, and it was basically a one-on-one battle. The soldiers from both sides were basically guest appearances, and the total number of people might only be one or two hundred. I don’t know how to spend 400 million.

On the one hand, the box office was dismal and there were few films scheduled. The high ticket price also played a big factor. The storyline also had flaws. Americans can find "Liangliang" among so many volunteers through a photo in a newspaper. "Liangliang was so seriously injured and could survive being left in the snow overnight. The North Korean boy is too courageous, and how can he come and go freely on the battlefield? Are Americans so kind...

Reasons for Sniper’s poor box office performance

First, there is the issue of film scheduling. Most of the shows are held in the early morning or middle of the night. No one is watching. Movie theaters have too few schedules to get more people to see the movie. We don't quite know how a movie's schedule is determined. Whether it's based on the movie's popularity, or whether it's the first domestic sniper movie to be released, so it may not necessarily have a good reputation.

Second, the reason for the epidemic. There are still fewer people going out than before.

Third, lack of traffic. Using new actors, no traffic. There was basically no publicity in the early stage, and everyone was not sure about the film "Sniper", including its director, actors and background. Basically all new actors are used, and no one knows them, so the box office appeal is smaller, which also has a great impact on the film's schedule.

Fourth, it coincides with the Winter Olympics. But I think that with the great success of the opening ceremony of the Beijing Winter Olympics directed by Lao Mouzi on February 4, "Sniper" counterattacked in word-of-mouth. As of today, the box office has reached more than 200 million. Later, with the increased publicity and In terms of film schedule, since Zhang Yimou successfully hosted the opening ceremony of the Winter Olympics, everyone will be attracted to watch "Sniper", and the box office should increase in the future.

As long as "Changjin Lake: Shuimen Bridge" does not overturn, the film schedule of "Sniper" cannot be too high. This is very realistic. If there is a collision of styles, theaters must make choices. You can’t just go to the cinema during the Chinese New Year and see all the war movies! This may be one of the reasons why it didn't do well at the box office. With a box office of more than 100 million in three days, it was said to be bleak. This is Lao Mouzi.

If this were a young director, he would probably be popping champagne. The starting point is different, and the pursuit is different. What Zhang Yimou wants is definitely not to get his money back, but the current situation is indeed not very good, but...it’s hard to say about the future. Is it possible that this movie will be re-released at some point in time after it is released? Wouldn’t it be profitable then? Good movies will never be buried.