Why is 2022 the year of live broadcast bonus?

2022 is called the dividend year of live broadcast, because according to the data of the White Paper on Live E-commerce in 2022 released by Taobao Live, as of June 2022, the number of live e-commerce users in China was 469 million, an increase of 204 million compared with March 2020, accounting for 44.6% of the total netizens. It is estimated that in 2022, the GMV of e-commerce live broadcast on the whole network will be about 3.5 trillion yuan, accounting for about 23% of all e-commerce retail sales.

Live e-commerce has experienced "everything can be broadcast" in 20 19 years, "dancing with the devil" in 2020 and "four points of the world" in 202 1 year. In 2022, live e-commerce can be described as "a hundred flowers blossom", gradually moving from green to mature, and the pattern is further rewritten.