The "pig nose mark" has become a thing of the past. The Zhida X3 with a new mark has been launched at a low price. What impact will it have on the market?

When it comes to BAIC Group, many consumers are familiar with its joint venture brands such as Beijing Benz and Beijing Hyundai. With the rise of new energy products, BAIC New Energy has also gained the attention of many consumers. focus on. In addition to these, the BAIC Senova brand under BAIC Group was also established earlier. As the main force of BAIC's independent passenger cars, it achieved sales of 225,000 units in 2016.

However, as market competition has intensified in recent years, BAIC Senova has also begun to experience a sharp decline in sales. In 2017, its annual cumulative sales dropped to 105,000 vehicles. In 2018, BAIC Senova’s cumulative annual sales were only 69,000 units. Its sales in the first half of this year were only 22,130 vehicles, a decrease of 32.3% from the same period last year. In the past June, sales were only 1,494 vehicles, a year-on-year drop of 75.9.

In order to reverse the decline, BAIC Senova has already begun to work hard on new cars. Last year, it successively launched the compact SUV Senova and the mid-sized sedan Senova. However, at present, these two cars have not Achieve expected sales results. However, BAIC is still accelerating the launch of new cars. At the end of July, the new small SUV-Zhida X3 was officially launched. The new car also canceled the previous "北" logo (also known as the "pig nose" logo as netizens jokingly called it) and adopted a new "BEIJING" letter Logo.

According to Wu Zhoutao, Vice President of BAIC Motor Co., Ltd., the Saab brand will withdraw from the market and gradually return to the Beijing brand. At the same time, all future facelift models of Zhixing and Zhidao will use the "BEIJING" logo. This label change has also been well received by many consumers, which is great news for Beijing brands.

From a product perspective, the new Zhida X3*** has launched 9 models, equipped with 1.5L and 1.5T engines respectively. The guide price range is 49,900-95,900 yuan, compared with the previous 5.99 The pre-sale price has been reduced by about 10,000 yuan to 99,900 yuan, which can be said to show good sincerity.

From the appearance point of view, Zhida X3 adopts BAIC Motor’s new family-style design. The inverted trapezoidal large-mouth air intake grille is outlined by chrome trim strips, and the L-shaped daytime running lights on both sides The lights further enhance the visual impact of the front face. From the side of the body, the new car adopts a suspended roof design and a chrome-plated window waistline design, adding a fashionable and sporty feel. In terms of size, the length, width and height of the new car are 4325/1830/1640mm, and the wheelbase is 2570mm. Compared with Baojun 510 and Vision X3 of the same level, it has certain advantages

In terms of power, the new car will be equipped with four power options: 1.5T CVT/6MT and 1.5L 5MT/4AT. Among them, the 1.5T engine has a maximum power and peak torque of 150 horsepower and 210 N·m respectively, and meets the National VI emission standards; while the 1.5L engine has a maximum power of 116 horsepower and a maximum torque of 148 N·m, and the emission standards are only the National V standard. This seems to be slightly less competitive for regions that have already implemented the National VI emission standards.