What do you think is the most objectionable thing about Fu Yanjie’s advertising?

As a business that specializes in women's products, while making money from women, it maliciously consumes women, and relies on belittling and insulting women to gain attention and traffic. It has no respect at all. I can only say that women Yan Jie is digging his own grave.

Anyone with a little common sense will realize the problems with such marketing. Therefore, what makes people wonder is why such a mindless marketing advertisement passed all the way and entered the public view openly? Is there no internal review and control within the company? Or is it that the relevant person in charge of review and control knowingly acted?

In fact, if you look back in time, you will find that such rollover incidents seem to be exposed every three to five. Closer to home, there is Procter & Gamble's failed copywriting "Women's feet smell"; further away, there are advertisements for women's underwear, advertisements for real estate companies and car companies... And every time they overturn marketing, they end up being criticized and criticized by everyone, as follows. It ends with a fight, a revocation, and an apology.

And this is also a deeply puzzling place. There are so many lessons learned, so why does it happen again and again? Take the Fu Yanjie incident as an example. It has been less than two months since P&G flipped marketing on March 24. Why can't we learn a little lesson from it and attract a little attention? Or is it that Fu Yanjie felt that the punishment would not hurt her muscles and bones, and she was deliberately being clever after predicting the cost of the punishment?

Just like every previous vulgar marketing incident, Fu Yanjie has removed the relevant products from the shelves and apologized amid widespread doubts. The local market supervision department will also open a case for investigation.

Stealing the chicken but losing the rice not only hurts consumers, but also hurts the reputation of the brand. There is a right way to do business, but no matter what, product quality and honest management are the right ways. People are happy to see a brand or industry become bigger and stronger, but a strong brand or company should adhere to the bottom line of morality and law, rather than indulge in a little bit of accumulated arrogance and act arbitrarily.

I sincerely hope that this is the last malicious marketing, and I also hope that all businesses will be careful and not pin their interests on sidelines.