Corporate culture of Yangzi Petrochemical

Sustainable and progressive corporate culture of Yangzi Petrochemical

As a large state-controlled petrochemical enterprise with assets of 16.2 billion yuan, the corporate culture of Yangzi Petrochemical has experienced a transformation from spontaneous to conscious, The development process from fragmented to systematic. Over the years, as the company has grown, Yangzi Petrochemical has actively explored, cultivated, and continuously improved its own unique corporate culture, and has always insisted on penetrating the core connotation of corporate culture into the company's production operations, reform and development, and management practices, thus It has played a subtle and silent role in moisturizing things, enabling the company to achieve a huge leap from spiritual to material. As Chen Jinhua, former Vice Chairman of the National Committee of the Chinese People's Political Consultative Conference and President of the China Enterprise Confederation, said when he came to inspect the work of Yangzi Petrochemical in 2003: "No matter how romantic my imagination was in the early stages of construction, I could not have imagined the development scale of Yangzi Petrochemical today."

1. Corporate culture that cannot be left for a moment Yangzi Petrochemical was established in September 1983. From the day it was born, it has shouldered the national trust and sacred mission of revitalizing China's petrochemical industry, enhancing comprehensive national strength, and benefiting the people and society. The Yangtze Ethylene Project is a key construction project of the country’s “Sixth Five-Year Plan” and “Seventh Five-Year Plan”. The entire project consists of 10 sets of large-scale petrochemical production units. Most of the technologies were imported from abroad in complete sets. Construction started in June 1984. The 50,000 construction troops from all over the country have widely varying cultural backgrounds. Unifying their thoughts, gathering strength, and achieving early completion and first-time success were the most important tasks of the company at that time. In the face of a series of complicated situations, the leadership clearly realized that in order to build such a great project that has attracted worldwide attention, it is necessary to give the builders a strong spiritual motivation.

At the first party committee meeting after the establishment of the company, the company’s party committee clearly proposed the Yangtze spirit of “unity, hard work, and breakthrough” to unite the first generation of Yangtze people from all over the world. Inspired by the Yangtze spirit, the Yangtze people worked hard, step by step, "struggle in unity, advance in struggle, and break through in advancement", and completed the construction tasks with high speed and high quality. In March 1990, the entire project Completed and put into production. Since then, "unity, hard work and breakthrough" has taken root in the hearts of Yangzi people and has become the excellent cultural gene of Yangzi Petrochemical and the source of strength that encourages Yangzi people to keep moving forward.

Yangzi Petrochemical subsequently went through the stages of equipment compliance, technological transformation and development and growth. It was founded in the early days of reform and opening up, and grew and developed in the wave of market economy. On the occasion of the 10th and 20th anniversaries of the founding of Yangzi Petrochemical, discussions on re-understanding the Yangzi spirit were held. Employees generally believe that the 6-character Yangzi spirit may seem ordinary and a bit old-fashioned, but it has been integrated into the blood of Yangzi people and is a testimony of the company's prosperous years and a valuable spiritual asset. Some employees even said excitedly: "You can throw away anything, but not the Yangzi spirit!"

Development is the inexhaustible driving force of Yangzi Petrochemical, and innovation is the soul of Yangzi Petrochemical's life. With the continuous deepening of my country's reform and opening up and market economy, major changes have taken place in the business environment and mechanisms of enterprises. After Yangzi Petrochemical was successfully restructured and listed in April 1998, the company's leadership proposed that "restructuring" was not only a reform of the company's property rights system, but also a change of people's ideas and corporate concepts, which must be supported by an advanced corporate culture. Especially as we enter the 21st century, how to face new development opportunities and draw a new blueprint? The company's leadership solemnly proposed: inherit the excellent cultural genes formed by the parent company in its entrepreneurship, promote the company's technological innovation, institutional innovation and management innovation with cultural innovation, so that Yangzi Petrochemical can move from excellence to excellence and maintain its everlasting foundation.

To this end, the company has organized efforts to systematically summarize the successful practices of operation and management in the past 20 years, especially since its listing, around the requirements of "Love China, Revitalize Petrochemicals", and sort out and extract guidance for Yangzi Petrochemical's past and future The path to successful development.

After several years of hard work, Yangzi Petrochemical has formed the following relatively systematic corporate culture concepts and norms through high-level discussions, employee interaction, expert assistance and case dissemination and other fruitful promotion work:

Company mission: Develop large-scale Advanced and efficient petrochemical industry to meet the growing needs of customers and society

Company Vision: Become a world-class supplier of petrochemical products

Core Values: Pay attention to social responsibility and employee value, Enhance shareholder value

Management principles: safety, health and environmental protection, preparation first, continuous optimization, strict discipline

Business philosophy: integrity, standardization, competition, openness

Company spirit: Unity, hard work, breakthrough

Code of conduct: You must do well what you decide to do, establish harmonious relationships with others, take the initiative to improve everything, constantly learn and improve yourself, and be a good citizen.

At the same time, the company has further clarified the fundamental goal of corporate culture construction: to explore new ways of developing advanced productivity and advanced corporate culture, and to embody the company's development strategy and business management concepts in the form of systems, Make corporate culture a means for the company to scientifically manage and educate people, become the software to promote the company's progress, and become the most fundamental, strongest and most lasting foundation for running the company well, and promote the realization of the company's vision with corporate cultural innovation.

2. The essence of Yangzi Petrochemical’s corporate culture

Core values ??are the basis for the survival and development of Yangzi Petrochemical. With this as the core, the corporate culture of Yangzi Petrochemical is developed through strong System guarantees run through the entire process of Yangzi Petrochemical's business and management activities.

Pay attention to social responsibility. Yangzi Petrochemical regards being responsible for customers as the company’s basic social responsibility, and provides high-quality products and services to customers as the company’s primary task. It has established a corporate philosophy of “keeping social responsibilities in mind, adhering to the concept of integrity, pursuing excellent quality, and creating first-class quality.” Quality Policy. During production, the company has always insisted that unqualified raw materials will not be put into production, unqualified intermediate materials will not be transferred, and unqualified products will not leave the factory. In terms of business operations, the company first emphasizes integrity, does not tolerate dishonest behavior, and frequently sorts out its customer base. In order to facilitate customers, the company has also established a joint sales office to provide centralized services such as payment, invoicing, delivery, transportation agency, and cargo insurance. At the same time, communication with customers is strengthened. If customers have any comments on the company's products, they only need a phone call or a fax, and sales staff or technicians will quickly respond to door-to-door service. In 2004, Yangzi Petrochemical was rated as "National Customer Satisfaction Enterprise".

Yangzi Petrochemical not only proactively meets customer needs and improves the quality of products and services, but also consistently adheres to the scientific outlook on development, is committed to the harmonious development of the company, people, society and nature, and takes the path of high technological content and economic benefits. A new industrialization path that is good, has low resource consumption, less environmental pollution and fully utilizes human resources. The company also actively assumes corporate citizenship responsibilities, cares about the society, and gives back to the society. Over the years, the company has insisted on focusing on poverty alleviation through science and technology and education. It has dispatched technical personnel, assisted in the construction of Hope Primary Schools, donated money to out-of-school children, and done its best to help poor areas get rid of poverty and become rich. Yangzi Petrochemical was awarded the title of "Unit with Outstanding Contribution to Poverty Alleviation in Jiangsu Province" . Company employee Feng Shengsheng donated 11 out-of-school girls to school for 10 consecutive years and won the "National May Day Labor Medal".

Focus on employee value. Yangzi Petrochemical treats every employee with respect and fairness. Since 1992, the "Starting from Zero" activity has been carried out for 12 consecutive years. At the arrival of every New Year, leaders at all levels of the company braved the freezing weather and went to various positions to greet the first batch of employees who came to work, presented them with a bouquet of beautiful flowers, and lined up to take part in the handover. Say goodbye to the old and welcome the new, talk and communicate with employees. The company attaches great importance to the role of employees, respects their pioneering spirit, and strives to create a working environment that allows employees to fully utilize their abilities and realize their own value. Extensively carry out rational suggestion activities, regularly collect proposals on hot issues that employees care about, and recognize and reward valuable ones. We have established a "petition reception day" and "grassroots contact point" system for company leaders to extensively listen to the opinions and suggestions of front-line production employees.

An "employee forum" has been set up, where leaders and employees can talk freely about the central work of a stage and issues of common concern, achieving zero-distance communication. In addition, a special salary system will be implemented for production, management, operation experts and professional and technical personnel who have made outstanding contributions. The company advocates and encourages employees to become talents on the job, and extensively carries out activities such as "Daily Question", "Mentoring and Apprenticeship", technical competitions, and striving to become "Youth Job Experts" and "Star Operators". A large number of young intellectuals After many years of hard work, some stood out, some were promoted to leadership positions, and some became technical experts. In addition, the company pays special attention to the cultural and sports life of its employees, and has been rated as "Advanced Unit for Cultural and Sports Activities" by Jiangsu Province and Sinopec.

Enhance shareholder value. In order to protect the rights and interests of shareholders, the leadership of Yangzi Petrochemical emphasizes "thinking like an owner when making decisions." In order to ensure continuous returns to shareholders, the company has taken practical and effective measures to expand production scale, adhere to equal emphasis on production and trade, and strive to find new ways to improve productivity and efficiency, and has achieved remarkable results. The company ranked tenth in the "Top 50 Chinese Listed Companies" in 2002 and second in the Competitiveness Ranking of Chinese Listed Companies in 2003. It ranked fifth in CCTV's 2003 selection of China's Top 10 Most Valuable Listed Companies. In 2004, the company ranked "National Ranked third in the selection of "Top 500 Chemical Companies", Yangzi Petrochemical stock has become a blue-chip stock favored by investors. Yangzi Petrochemical attaches great importance to corporate governance, constantly standardizes company operations, strengthens investor relations management, implements transparency of operational and financial information, ensures that information disclosure is true, accurate, timely and complete, and ensures that profit distribution is open, transparent and standardized .

Yangzi Petrochemical has always adhered to the four principles of "safety, health and environmental protection, preparation in advance, continuous optimization, and strict discipline" in management. This is the essence extracted from Yangzi Petrochemical’s twenty years of practical experience in operation and management, and is also the basis of Yangzi Petrochemical’s corporate culture management model.

Safety, health and environmental protection. Yangzi Petrochemical emphasizes operating the company on the premise of safety, health and environmental protection, and lists it as the company's primary management principle. At Yangzi Petrochemical, whether it is annual work arrangements or maintenance and transformation plans, safety, health and environmental protection must be included. When managers at all levels report and summarize their work, the first priority is safety, health and environmental protection. In accordance with the management principle of "safety, health and environmental protection", the company establishes the concepts of "safety production is an investment not an expense" and "safety is the greatest welfare of employees", implements zero-accident management, requires employees to strictly implement the safety production responsibility system, and formulates specific management regulations. Adhere to the "three violations" (violation of command, violation of regulations, violation of labor discipline), ensure the "three no harm" (do not harm others, do not harm yourself, do not be harmed by others), and implement the "four no let go" (accident liability) Those who have not been punished will not be let off, employees will not be let off if they are not educated, the cause of the accident will not be investigated, and preventive measures will not be implemented). Yangzi Petrochemical uses the management principles of "safety, health and environmental protection" to guide all aspects of management activities, implements the construction of circular economy, and creates "Green Yangzi". The company adopts a large number of advanced new technologies and new processes in the world's petrochemical industry, promotes the concept of clean production, and focuses on the entire process from raw material procurement to production organization and extending to product sales. It focuses on strictly controlling the generation and emission of "three wastes" from the source, becoming China's The first petrochemical "Cleaner Production Demonstration Enterprise" and "Jiangsu Province Environmental Education Base".

Be prepared first. Everything will be successful if it is foreseen, and it will be ruined if it is not prepared. Company executives believe that the more favorable the situation, the more important it is to stay sober and never be dazzled by temporary results. We must have full forward-looking estimates of possible adverse situations and variables and make corresponding plans and arrangements. All management details of Yangzi Petrochemical are permeated with the management principle of "preparation first". "Being one step ahead and taking advantage of others" has become the magic weapon for Yangzi Petrochemical to win. In terms of transformation and development, the basic idea of ??"implementing one batch, preparing one batch, and planning one batch" has been formed. Each round of technical transformation reserves space for the next round of production capacity upgrades, which not only saves a lot of investment, but also shortens the construction period. Moreover, the advanced nature of product quality and technical indicators has been improved.

First, a corporate culture construction promotion organization has been established, which is under the unified leadership of the company, led by responsible departments, and related units work in division of labor, and regularly organizes corporate culture construction seminars. The chairman, general manager and party committee secretary of Yangzi Petrochemical attended the meetings to guide the work. The second is to establish and improve the corporate culture work network and establish the "Yangzi Petrochemical Corporate Culture Research Association", which is responsible for in-depth research on corporate culture and is committed to solving problems in corporate culture construction. Each secondary unit has also established a corporate culture research branch to be responsible for implementing corporate culture promotion tasks. The third is to regularly organize personnel to go out for research and study visits, invite experts and scholars to the company to give lectures and provide guidance, and use external forces to learn and learn from others, with me as the main subject and for my use.

Use various carriers and forms to strengthen corporate culture communication. First, we use the "theme education" activities carried out every year to vigorously promote the corporate culture concept of Yangzi Petrochemical, and have successively launched "I am the company, I am Yangzi", "Building a learning enterprise and striving for knowledge-based employees", "Studying the Employee Handbook" ", implement the "Employee Handbook", strive to be an excellent employee" and other themed educational activities, and insist on selecting advanced figures and models every year. The second is to incorporate the construction of corporate culture into the training of department and section-level cadres, employee on-the-job training, and the induction education of new employees, form a system, implement it, and strive to create a team that grows with the company, is loyal to the company, and practices the corporate culture. team. The third is to run through the corporate culture content in the "Yangzi Staff Culture and Art Festival" activities, display the spiritual outlook of "Yangzi people", and embody the corporate spirit and values ??of Yangzi Petrochemical with the chorus "Yangzi is our most common name and surname" and "Take off to the direction". "Future" has become a repertoire of the festival. The fourth is to use channels such as "Yangzi Daily", Yangzi TV, "Yangzi Corporate Culture" journal and Yangzi Petrochemical website to spread corporate culture.

IV. Some understandings and experiences

Yangzi Petrochemical’s understanding and understanding of corporate culture construction can be summarized as follows:

First , The construction of corporate culture must be combined from top to bottom and bottom to top. On the one hand, in order to form a corporate culture that matches the company's development strategy, it must first be consciously and top-down promoted by leaders and management, because corporate culture is a culture advocated by leaders. The special position of leaders determines their key role in the construction of corporate culture. The "Yangzi Spirit" was proposed and expressed by the Party Committee at the beginning of its establishment. It has played a huge role in Yangzi Petrochemical's 20 years of hard work and has been recognized and carried forward by successive leaders. When the company was restructured and listed, it was faced with how to build Yangzi Petrochemical into a "world-class supplier of petrochemical products." The leadership unanimously believed that if the corporate culture does not meet the requirements of the company's strategy and the company's development does not have appropriate cultural support, it will Reduce the development speed and quality, thus starting a conscious and systematic corporate culture construction. On the other hand, corporate culture construction must also start from the bottom up. This is because corporate culture should be formed from the practices of employees' production, operation, management, and development, and should be constantly given new connotations. Only a corporate culture recognized by employees will play its due role in practice. Yangzi Petrochemical's corporate culture is enriched and perfected in the process of company leadership decision-making, grassroots performance, employee creation, and step-by-step advancement. In the construction of corporate culture, not only management cadres participate, but also the majority of employees participate and support. It is the combination of top-down and bottom-up that forms the excellent corporate culture of Yangzi Petrochemical.

Second, corporate culture construction must be proactive and prudent. This is both a world view and a methodology, and it is the organic unity of the characteristics of corporate culture. The so-called "positive" means that leaders and management must actively and clearly advocate, advocate and support the company's core values, concepts and principles as well as corporate culture construction work; they must also have a positive attitude towards learning and reference from corporate culture , constantly absorbing beneficial ingredients to complement each other's strengths and use them for my own use. The so-called "prudent" means that we should treat the company's existing cultural transformation with caution, think deeply, and advance steadily. You should also be careful to identify the culture of other companies. Learning and reference are necessary, but copying and copying in full is not allowed. The best corporate culture is the one that suits the company.

We must also be cautious about non-mainstream cultural factors that exist in the company, because corporate culture is unified, inclusive, open and adaptable.

Third, corporate culture construction must have a correct strategic positioning. Corporate culture construction is a systematic project, which requires the company's series of rules and regulations to be consistent with the values ??advocated by the corporate culture, and the corporate strategy to match the corporate culture. However, strategy and system are rapid variables compared with culture. Culture has stability and inertia, while pathological culture is more stubborn. Corporate culture can be said to be "the nature of the organization". As we all know, nature is hard to change! Therefore, in the construction of corporate culture, we must adhere to the source control, grasp the company's value orientation in human resource development, focus on corporate culture instillation and training, and create corporate culture fire communicators. At the same time, "strengthen the body and eliminate evil", promote righteousness, and change the stock of evil through the increase of righteousness until it is overcome.

Fourth, corporate culture construction must be continuously enriched and improved during corporate development. Corporate culture is a valuable intangible asset and has an irreplaceable role. The more a company develops, the more it needs corporate culture. Corporate culture can be shaped and can produce economic benefits. This requires that it must be promoted in accordance with the laws of corporate culture construction and gradually improved in the practice of corporate development. If the function mechanism of corporate culture lies in edification and nourishment, then the way to build corporate culture lies in perseverance and perseverance. We cannot expect to create permanent glory by relying on a period of vigorous efforts. We cannot accomplish all our efforts in one battle. We must focus and step by step. Expand, grasp repeatedly, grasp repeatedly, and strengthen the execution to achieve results, only then will there be cumulative effect, and only then will there be a new leap from spiritual to material. The pursuit of "sustainable progress" is the cornerstone of Yangzi Petrochemical's corporate culture.

Continuous pursuit of development is the most valuable quality of Yangzi Petrochemical and Yangzi people. At present, Yangzi Petrochemical is conscientiously implementing the Scientific Outlook on Development, adhering to the new industrialization path, continuing to strengthen core businesses, accelerating reform and development, actively carrying out joint ventures and cooperation, and striving to build Yangzi Petrochemical into a Sinopec with excellent assets, capable personnel, technological innovation, and A petrochemical base with advanced management and rigorous financial management and a world-class supplier of petrochemical products.