How to build a parent group?

Establish a sense of purpose for the team;

To be a parent group, we must first set a goal. Without goals, we have no sense of mission. Parents don't know why they want to join this community, so they won't remember to go. Now each of us has a large number of groups on WeChat, such as family, colleagues, classmates, group buying and so on. How to make our parents stand out from these communities?

Let parents clearly understand the work of our group:

What is a sense of mission? Is a group of people, * * * to participate in one thing, there is a * * * with a direction. With a goal, we can consider how to use and develop it. Principals can design the goals of parent groups according to the characteristics of their own schools. ? Traffic code? Precision drainage skills? How to improve the conversion rate

Cultivate parents' habits:

With a sense of purpose and mission, the next step is to cultivate users' habits. The purpose of cultivating user habits is to trigger parents to open.

Just because we are a community doesn't mean that we have to update our content every day. Just like brushing your teeth, brushing your teeth is good for our teeth. We can't brush our teeth ten times a day. To cultivate parents' habits, we can organize activities at a fixed time. ? Early childhood education? Infant care service and management

For example: "2 1 day independent eating good habits sharing group". At the end of every night, we can take photos in the group and upload photos of the baby eating independently to share, or it can be a good habit of reading picture books, or a good habit of going to the toilet independently. ...

Increase the activity of clubs and use the topic of "de-teacher centralization";

The community centered on the group owner often faces great risks: when the group owner is absent from the discussion or the knowledge or topic thrown by the group owner cannot arouse everyone's interest, the activity and life span of the group will be greatly reduced.

Therefore, we should devote ourselves to "teacher-centered" kindergartens, encourage and guide parents to generate topics to participate in the discussion, that is, incubate a group of parents' representatives (parent IP).

For example, parents throw some good articles into the group to lead everyone to discuss, which can not only improve the group activity, but also improve the forwarding rate of articles.

Clear trigger scene-fixed time:

This requires us to design scenes that can arouse their expectations. The simplest trigger scenario is "time", which triggers parents' expectations through a fixed time. In addition, activities need to be fixed.

For example, sharing articles on Monday, discussing topics on Wednesday, and giving out red envelopes on Friday. Don't think that one thing is another, activities are too casual to cultivate parents' expectations. On the contrary, this group will feel very casual, and then there may be all kinds of irrigation and advertisements, which are hard to prevent.