The entrepreneurial story of Bao Aile, a post-80s "Tencent" girl

The entrepreneurial story of Bao Aile, a post-80s "Tencent" girl

Others who have been labeled as "Tencent" include Xu Dandan and Ma Delong, who co-founded 3W Cafe with her. "We both have experience working at Tencent. Now that we are starting a business together, we are naturally classified as Tencent entrepreneurs." Bao Aile feels good about the new label. "My experience at Tencent has a great impact on me, and it has direct significance for starting a business." "

Guo Hong, director of the Beijing Zhongguancun Management Committee, said that Zhongguancun has now formed a number of "entrepreneurial relationships", such as well-known domestic and foreign leading companies and R&D institutions. Representatives of the Sina Department, Sohu Department, NetEase Department, Baidu Department, Kingsoft Department, Tencent Department, Microsoft Department, etc., Zhenge Department, Jingwei Department, Sequoia Department, IDG Department, etc. represented by well-known investment institutions, as well as domestic and foreign high-end Represented by colleges and universities are Stanford Department, Tsinghua University Department, Peking University Department, Beihang University Department, etc. Entrepreneurs in the "Entrepreneurship Department" inherit the innovative genes of these leading companies, investment institutions or universities. They have rich industry experience in technology development, management operations, product construction and other industries. They have extensive network resources and are able to obtain financing and market channels. , has inherent advantages in international resources.

According to statistics, there were more than 6,000 new start-ups in Zhongguancun that reached a certain scale in 2013. New technologies, new applications, and new business models are emerging one after another. Among them, Zhongguancun’s entrepreneurship department has contributed a large number of high-end entrepreneurial talents. "The "entrepreneurship system" formed by numerous innovative resources is a distinctive feature that distinguishes Zhongguancun from other entrepreneurial areas, and is also an important part of Zhongguancun's innovation and entrepreneurship ecosystem." said Yang Yanru, director of the Entrepreneurship Service Department of Zhongguancun Management Committee.

“Spin off” is one of the places most similar to Zhongguancun and Silicon Valley

“We are from Baidu.” Meng Bing, the founder of Xishaoye Roujiamo, was asked about the reasons for starting a business When it comes to origin, I will answer this without hesitation. More than a month ago, his company just moved from the incubator on Zhongguancun Entrepreneurship Street to the Wangjing SOHO office building. After the first round of financing, the company is now in "a good situation."

In fact, a few years ago, the term "entrepreneurship department" appeared in some reports involving Zhongguancun entrepreneurship. Yang Yanru introduced that this concept was summarized in the Zhongguancun Management Committee's summary of the year's work at the end of 2012. Officially proposed at that time, the "Entrepreneurship Department" has formed a large scale in Zhongguancun and involves entrepreneurship in various fields.

Among them, there are many companies that have fully demonstrated their strength in market competition and are recognized by investors and consumers: Jinshan Group includes Xiaomi Technology founded by Lei Jun, Linekong Online founded by Wang Feng, and Feng Xin. Baofeng Video; Sohu Group includes Youku founded by Gu Yongqiang, iQiyi founded by Gong Yu, and Ku6 founded by Li Shanyou; NetEase Group includes Momo founded by Guoguang Guoguang, and Duowan Game Network founded by Li Xueling...

"Large companies can cultivate potential entrepreneurial talents with certain technical accumulation, management experience, and network resources. After they have fresh and mature ideas, once they encounter a suitable opportunity, the idea of ????going out to work alone will be put into action." Yang Yanru Said, "These people give up their high-paying jobs and choose to resign and start their own businesses, mostly to realize their dreams." The phenomenon of entrepreneurs emerging from Internet companies. Xia Yingqi explained that "spin" means rapid rotation, and "spin off" can be understood as: just like throwing out small particles when spinning a top, small things are constantly peeled off from a rapidly rotating object.

“Zhongguancun is very similar to Silicon Valley in this regard. New startups will be derived or derived from some large and growing companies.” Xia Yingqi believes that this is a reflection of Zhongguancun’s creativity and vitality. "These new spin-off companies have no direct connection with the entrepreneur's old employer in terms of capital, business, etc., and develop independently."

Since some enterprises in Zhongguancun became bigger and stronger in 2005, this phenomenon began to gradually grow and evolve into the current pattern."

“We are ‘ambitious’”

“Some companies are driven by innovation, and some are driven by technology. I think we are driven by ambition.” Two years ago, his annual salary was more than 20 When he resigned from a job worth 10,000 yuan to start his own business, Bao Aile felt, “We are ambitious, and we all want to seek a positive progress in a stable job, thinking about starting our own business. ”

Bao Aile and his partners believe that the founding of 3W Coffee and later Lagou.com inherited the marketing, planning, and management experience originally learned from Internet companies such as Tencent, but more importantly It's "ambition".

Bao Aile often chats with entrepreneurs who come to 3W Coffee. She feels that “everyone has a bit of ‘ambition’ in them. This kind of ambition is not derogatory, but positive and upward. And proactive.”

Yang Jibin, who recently moved from a traditional media to Lagou.com as public relations director, believes: “Bao Aile’s ambition is to change themselves, change their lives, and even change their lives. This is also the temperament of many entrepreneurs in Zhongguancun.”

Meng Bing, an entrepreneur born in the 1980s, also worked for Internet giants such as Baidu and Tencent, and then resigned. Established the Internet technology company "Qingdian Brothers" and Xishaoye Roujiamo Shop.

When asked about the reason for starting a business, he said: "If we are just for salary, or a relatively stable job, so that we can live a very stable life, then I feel that such a life lacks Some fun. My personal personality is that I am particularly scared when I see the future unchanged. I like this kind of unknown very much. As long as there is uncertainty, I feel safe."

Whether it is ambition. , or the yearning for the "unknown". In Xia Yingqi's view, in Zhongguancun, which has a strong entrepreneurial atmosphere, the "restlessness" of wanting to do something is quickly "contagious" to each other, and many bold ideas can easily be transformed into entrepreneurial ideas. Practical actions, "especially talents who have 'learned while working' in large companies are more likely to succeed in practical actions."

“In Zhongguancun, everyone wants to be a boss.” Xia Yingqi said, especially now that the scale of entrepreneurs in the Internet field is expanding rapidly. “Seeing that people around me are successful, more and more people are eager to try. Everyone wants to try it.”

Calling a “department” is not about “pushing the mountain”

In Bao Aile’s view, the so-called “entrepreneurship department” is not a simple “team-building”. , does not mean "pull the mountain top".

"The so-called 'tie' should mean maintaining a beneficial relationship both horizontally and vertically, not just from the same source." Bao Aile said, "Coming from the same mother body After that, if everyone just works independently and has no connection, or just stays together, it cannot be called an 'entrepreneurial department.'" Last July, as another project of Bao Aile and his partners. , Lagou.com, which focuses on recruitment in the Internet field, is online. Soon after, Tencent chose to publish recruitment information on Lagou.com. This makes people like Bao Aile, who comes from Tencent, "feel warm", "Tencent could have chosen a more influential recruitment platform, but it chose us. Although it is not necessarily because we are from Tencent, it proves that it is We recognize it.”

The mutual recognition between the parent organization and the entrepreneurs is very valuable in Bao Aile’s view. This kind of recognition is not only reflected in the occasional business crossovers and exchanges, but also in the parent company's open attitude towards entrepreneurs and the entrepreneurs' recognition of the parent company's culture and management.

Yang Yanru once talked about the topic of entrepreneurship with the heads of some large Internet companies. Although the executives regretted the loss of talent, they expressed more expectations for the success of entrepreneurs, "The company The talents here can be cultivated one after another."

What large Internet companies give to their employees can often become their "magic weapon" for success in entrepreneurship. Bao Aile fell in love with Tencent's culture since he saw Tencent's slogan "Realize Dreams in a Fun Place" at a campus job fair in 2005. Even now when starting a business, in every corner of 3W Cafe, one can still feel the absorption and evolution of Tencent's corporate culture by Tencent entrepreneurs such as Bao Aile.

Similarly, thanks to the product awareness he learned at an Internet company, Meng Bing turned the originally inconspicuous "Rouga Mo" into a "coveted" entrepreneurial success story. After making some achievements, former colleagues from Baidu often came to see Meng Bing. “They were also very happy for us, and we also proved with actions that our ‘ambition’ was not just talk.” ;