Selection skills of advertising slogans

(1) Select the highest priority feature of the advertising theme to express. If it is a corporate image advertising slogan, you can choose the history, patented technology and scale effect of the enterprise to express it; If it is a product advertising slogan, you can choose the special efficacy of the product, the convenience and benefits that can be brought to consumers to express it; If it is a service advertising slogan, you can choose the service characteristics of the advertising subject and the treatment and services that consumers can get, which is different from the general ones.

(2) Choose the key concepts that can reflect the main body of the advertisement. Using a key concept corresponding to the essence of the advertising theme can form the expected consumption reflection.

(3) Choose the content that can arouse the emotional resonance of the audience. The attention and dedication of the advertising subject to consumers, society and public utilities, as well as the expression of the voice of the advertising subject, can trigger the emotional tendency of the audience and consumers to the advertising subject.