What is Apple's corporate culture?

First, focus on design.

Every employee must bear in mind that Apple attaches more importance to product design than any other company. Understand the needs of consumers, know how to meet the needs of consumers, and then set out to achieve these goals.

Second, trust Jobs.

In the past ten years, Jobs has been the savior of Apple. He once led Apple out of the aging business model and made innovations, thus creating unprecedented achievements and introducing many better products to the market.

Third, start from scratch.

What Apple does is different from other companies. Whether it is the design of products, the design concept of new products, or the company's unique simple operation mode, as long as it is in Apple, everything will be different.

Fourth, firmly believe in Apple.

Unlike other companies in the industry, Apple is very conceited. Part of the reason is that Jobs is very self-centered. He thinks that Apple is the strongest company in the world and has a different way of doing things from other companies. Although Apple's enemies can't stand this, this creed has become a rallying point for all fans and company employees.

Verb (abbreviation for verb) listens to criticism

Because of its conceited nature, Apple will listen to people's criticism of its products. But in the real Apple fashion, the company will choose more vicious behavior to respond to these criticisms, which is beyond the reach of all other companies in the industry.

Sixth, never give up.

The most attractive thing about Apple is that it never gives up. Even if the product is criticized to pieces, the company seems to be able to find a way out in an emergency.

After making some controversial (and risky) decisions, Jobs turned the situation around with the right strategy and made the company profitable.

Seven, pay attention to detail

If Apple knows anything about business, it is that attention to detail means long-term returns. For example, most consumers will find that compared with Apple's ios operating system, Android lacks some bright spots.

In most cases, Apple has tried a little harder. But it is this small effort that makes Apple the biggest winner.

Eight, irreplaceable

If Papermaster's departure hints at Apple's internal operation, it is obvious that only Jobs is irreplaceable.

Papermaster has helped the world's most famous smartphone achieve extraordinary success. In any other company, no one wants to see him leave with regrets (regardless of cultural differences).

However, this can only be attributed to Jobs' conceit. Obviously, Jobs thought he was the key to Apple's success.

Ninth, confidentiality is the most important thing

When it comes to Apple's corporate culture, we have to mention the company's attitude towards confidentiality. Unlike many other companies in the industry, Apple rarely leaks when launching new products.

1977, Apple was still a startup company with only one building, and the hall read: "Looselips Sinks".

X. leading the market

When it comes to technology, Jobs has only one goal in mind, and that is to "dominate the market".

Jobs wanted to show the world that only his company was the most powerful. Jobs just wants to prove this to all competitors, consumers and everyone, and hopes that employees can help him achieve this goal. If employees don't do this, they will only be fired.

XI。 Carry forward the characteristics

Apple has always targeted the consumer market, so Jobs wants to make Apple the Sony of the computer industry. 1The iMac, which went on sale in June, 998, has a translucent, jelly-like blue body and has quickly become a fashion symbol.

In the next three years, it sold 5 million units. And if you remove the charm of the shape design, all the configurations of this product with a profit margin of 23% are exactly the same as those of the previous generation of Apple computers.

Twelve. Develop sales channels

CompUSA is one of the leading retailers and distributors of technology products and services in the United States. It has become Apple's monopoly in the United States, greatly increasing the sales of Macs.

Thirteen. Adjust the alliance strength

Settle with the old enemy Microsoft, get an investment of $65.438 +0.5 billion from Microsoft, and continue to develop software for Apple machines. At the same time, the technology licenses of compatible manufacturers have been withdrawn, so that they can no longer make money from Apple's technology.

Baidu Encyclopedia-Apple Corporate Culture