Analysis of Baidu's Corporate Culture

Baidu is a high-tech enterprise in China that China has mastered the core technology of the world's cutting-edge science. It also makes China one of the only four countries in the world with the core technology of search engines except the United States, Russian and Korean. The following is my analysis of Baidu's corporate culture. I hope you like it.

Analysis of Baidu's Corporate Culture

Some people say that Baidu's success lies in clear goals and accurate market positioning. And cool-headed, don't follow the trend, don't grab the tide. It is also very appropriate to describe Li Yanhong's personality with this sentence: he knows what he wants, and he has always believed that the ASP business model will succeed. He knows what he focuses on, and what others can't do to the same extent is in the search field; When the internet is at its peak, he can predict that foreign investors will suffer losses due to the burning of money by domestic companies. When the internet is at its lowest ebb, he can encourage employees not to see immediate interests, but to take a long-term view.

After experiencing the bad storm, Li Yanhong suffered the pressure from all sides, let enough people know about the storm, and took charge of Baidu all the way.

Someone once said: Most excellent programmers in the world are born paranoid and always think that what they do is the most perfect. Li yanhong has not programmed for many years, and this personality characteristic was not reflected when he served as the top management of the company. He said he still had many shortcomings. He knows that he is not an ordinary professional manager. He still wants to learn a lot. He can listen to other people's ideas and advocate free communication and even discussion at internal meetings of the company? You can give me no face. ?

The entrepreneurial factor of this company has a strong Silicon Valley culture, which has been passed down and carried forward in China. There is no strict concept of equal pole, so you can speak freely. With the expansion of the company, this culture can continue. But once the discussion becomes a decision, it must be carried out to the letter.

Li Yanhong's steady style is not available to his peers. So Baidu inherited this style. In the past four years, it has gradually developed from 8 people to 150 people. From DFJ's first financing to now, there are rumors that Morgan Stanley, Goldman Sachs, Credit Suisse First Boston and other companies are actively seeking cooperation in Baidu's overseas listing; From the first customer, Silicon Valley Power, to the current 20,000 customers.

Returning from overseas is also adapting to the environment in China. On June 6th, 2000+10/October 6th, Li Hongyan announced two company policies to five employees: no smoking and no pets in the company. * * * With the same overseas background and the same local environment, Li Hongyan and his partner Xu Yong are responsible for technology and sales respectively. In the past four years, they have maintained close cooperation and complementary relations. Although there were differences and quarrels, when they met with difficulties, everyone worked together with Qi Xin to tide them over.

In the impetuous Internet industry, Li Yanhong has an alternative peace of mind, not eager for quick success and instant benefit, not drifting with the tide, and focusing on managing the search field. Three cents per acre? .

All Wall Street investors of Baidu are very satisfied with Baidu's operation, and their dedicated technology development and frugal expenditure have still made achievements in improving the overall value of the company.

In fact, Baidu's spiritual culture was gradually summed up in the process of starting a business. At first, Baidu culture was very similar to startups in Silicon Valley. For example, you don't have to punch in to and from work, it's convenient to dress, and breakfast and coffee are free. But after several years of practice and summary, Baidu people finally refined it into two words: one is simple and the other is reliable. Simple is that there are not many complicated interpersonal relationships in this culture. The relationship between people is simple. Say whatever you want, and do whatever you want, regardless of many things.

Baidu pursues better search technology, bringing the best search experience to netizens and providing people with the most convenient way to obtain information.

Baidu's mission is to provide timely and rich information for Internet China, provide users with the best online experience and change people's lifestyles.

Always maintain entrepreneurial passion.

This is Baidu's entrepreneurial culture foundation.

Baidu's diligent entrepreneurial style advocates that every Baidu person can make full use of resources, and everything is centered on goals and results, not luxury forms.

Baidu strives to maintain this simple corporate culture. No matter how Baidu develops and grows in the future, it will maintain an efficient decision-making method with no red tape, flat organizational structure and result-oriented during the start-up period with lasting passion.

Make progress every day

This is the quality and cultural foundation of Baidu.

Baidu Company and its employees have the excellent qualities of continuous pursuit of progress and development, continuous summary of the past and endless pursuit of improvement. The past is not equal to the future. No matter how brilliant our past is, we still need to work hard for higher goals tomorrow.

We believe that learning is the fundamental way to improve our self-worth. Baidu people are facing the challenge of the ever-changing competitive crisis with a self-responsible learning attitude.

Tolerate failure and encourage innovation

This is the cultural foundation of Baidu's innovation.

Baidu people have a positive attitude towards innovation, and we are willing to innovate and dare to innovate.

Admittedly, there is a responsibility for the failure in the attempt, which is the responsibility of continuous improvement. However, for the setbacks and risks in the process of innovation, Baidu people can sum up experience from failures, learn lessons, and persistently try and explore; This is also based on Baidu's ability to give experimenters an opportunity to improve with an inclusive attitude.

Full trust and equal communication

This is the cultural basis of Baidu communication.

Baidu's communication mode will always be open, direct and effective, so that there will be pragmatic and frank concerted action.

Baidu is a fully authorized company. At all levels of Baidu management, trust, responsibility and good communication are the prerequisites for correct decision-making, and every decision-making work is implemented in a pragmatic spirit. .

How strong is Baidu? Silicon Valley natural gas? Every employee has stock options. Company employees dress casually, and there is no restriction on punching in at work. Chatting online at work is considered normal, and everyone is called Li Yanhong's English name? Robin. . These are all reasonable. While working for Infoseek, an American Internet company, Li Yanhong observed that many cases of this fast-growing company are worth learning. He sorted out what he saw in his mind like his own information and intelligence materials.

For example, in the rapid development of Internet companies, work pressure is always beyond people's reach? Collapse? Colleagues will bet:? Who will recruit Li Yanhong as an engineer in Infoseek next? The gentle middle-aged man took coke to work as usual, and then put it in a jar. Dad? Put it on the boss's desk and say loudly: I want to take a vacation. ? Other ways to collapse, and suddenly kicking the wall and so on. ? For these, I am ready. ? Li Yanhong said.

Guard against Google attacks in Baidu? Lightning plan? At that time, Li Yanhong laid a camp bed for the engineers in the office. ? It's stressful, but it's okay. ? Li Yanhong said that for a technology company, I basically know what will happen. ? Under such heavy pressure, all my colleagues survived. Everyone joked that engineers in China only knew how to work, but hardly knew what a collapse was. ?

Li Yanhong believes that 50% of the company's development benefits from the relaxed and creative culture in Silicon Valley.

Companies acquired by Baidu

Baidu wholly acquired Chuanke.com, an online education website.

On August 6th, 20 14, Chuanke.com, an online education website, was acquired by Baidu and became a wholly-owned subsidiary of Baidu. The specific amount of the acquisition was not disclosed by both parties. Learning team. Com has moved to Baidu's office building in Haidian. Will it be renamed in the future? Baidu teaches? . Baidu office building has been hung up? Welcome to the Baidu family? The slogan.

Acquisition of Japanese company PopIn

2065438+On June 8, 2005, Baidu announced that it had acquired the controlling stake in PopIn, a local Japanese advertising company. According to the terms of the transaction, the PopIn management team operates independently within Baidu's enterprise structure. After the acquisition, Baidu's advertising platform will adopt PopIn's READ technology and content recommendation technology to improve the accuracy of advertising.

Li Yanhong and Gong Yu intend to acquire 65,438% of the shares of iQiyi.

2065438+On February 6th, 2006, Baidu announced that the board of directors of the company had received the initial non-binding takeover offer from the chairman and CEO of the company, Robin Li, and the CEO of Aiqiyi, Gong Yu, and planned to acquire 0/00% shares of Aiqiyi/KLOC. Excluding cash and debt (that is, excluding cash and debt from the contract), the transaction is valued at $2.8 billion.

2017 February 16, Baidu announced the acquisition of raven technology co., ltd. ..