Innovation and Entrepreneurship: How does Uber complete resource integration at the Los Angeles Olympic Games?

Bidding for TV broadcasting rights is strictly limited to 30 sponsors, only first-class super enterprises are selected, and each type is reserved for 1 sponsor.

Uber Ross, an American businessman, turned the Olympic Games from a loss to a profit by integrating resources, creating a miracle of net profit of $21500 million, making the Olympic Games a "beacon" for countries to compete for the right to bid. First, the bidding for TV broadcasting rights. The Organizing Committee stipulates that every TV company willing to broadcast the Olympic Games must pay a bid bond of 750,000 US dollars, and the huge interest of the deposit becomes the "first bucket of gold" of the Organizing Committee. Secondly, strictly limit the number of sponsors to less than 30, only choose first-class super enterprises, and keep one for each type. The minimum sponsorship amount is $4 million, which greatly intensifies the competition among similar companies. Finally, the torch relay was turned into a "money printing machine", and it was proposed to transport the Olympic flame from Greece to new york, and then carry it around the mainland, and let each torchbearer donate 3,000 US dollars to local charities for building local sports facilities, promoting sports activities and cultivating sports talents.