Poster design and production-how to make promotional posters

What is the design and production process of the poster? To make a beautiful poster, we must first make clear the theme of the poster and collect relevant pictures and text materials according to the theme. Determine the content of the products or activities to be promoted in the poster, and draw up the propaganda slogan or introduction to prepare for the production of the poster.

After selecting the material according to the determined topic, it is necessary to sort out and modify the material and apply it to the poster. The first is the design of the poster background. Depending on the theme, if the theme is related to "Silent Night", the background color can be blue, or it can be a pattern background related to night. Making the background tangent to the theme is the key to making a beautiful poster.

According to the layout requirements, the text should be typeset first. Put the text to be introduced in the corresponding layout and change the font according to the overall style of the poster. Pop font is a commonly used font in poster making, which is relatively easy without changing the shape of the font itself, and is suitable for making posters from the perspective of aesthetics and rigor. After designing the font, read it carefully to avoid unnecessary mistakes and language diseases.

After the text is typeset, the picture should be typeset. Paste the picture into the corresponding layout area. The pasted picture should be clear and beautiful, and the color should not conflict with the background color. After pasting, the size of the picture should be modified to adapt to the size of the whole layout and the text on the layout, so as to maintain the coordination between the two.

After the background, text and pictures are done, a poster is basically completed. But in order to make the poster more beautiful, it should be adjusted according to the effect reflected by the whole poster. When adjusting, try to enrich the content of the poster, adjust the color matching of the poster and highlight the eye-catching point of the poster. After adjustment, design an attractive theme for the poster and put the theme in the layout. The font of the topic should be the most eye-catching and the color should be the most prominent.

How to make a poster design? Recommend several super-easy-to-use tools, even if you design Xiaobai, you can easily make tall posters:

1, maker

Maker () is a super powerful online poster making artifact. I have used it for almost three years. Making posters is as simple as making PPT. Just drag each element onto the canvas, and you can make various posters.

It provides various materials, such as posters, picture books, leaflets, invitations, marketing long pictures and business cards. ......

Basically, you can find everything you want.

For example, the cover of this fashion magazine:

Click on the selected element to edit, and you can drag it at any time like PPT. The operation is really super white

There are many original illustrations and materials to choose from, and you can make tall posters directly on the Internet:

By dragging and dropping, you can put all kinds of original elements into your own design without any copyright risk:

This is the cover picture of the original picture and illustration of the WeChat platform. Although not as good as Ps, it is enough for daily use:

2. Canva- can be painted

Canva is a super global design tool website. Referring to the website template, Xiaobai can also make high-profile posters.

First of all, there are many template materials that can be referenced, and it is enough to basically apply them.

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If you are not satisfied with the template material, Canva also has free pictures, fonts and plug-in galleries, and you can also make your own tall posters. The following figure shows the effect of combining two templates, is that ok?

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There are also many special effects tools in Canva station, which can generate tall effects with one click. (For example, let's make the picture above according to the style of Tik Tok. )

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It's really super convenient Similar platforms include Ke Fan Fast Map and Fotor Online Design, both of which can achieve similar results. Each platform has its own advantages and can be used in combination.

For example, the matting function of Ke Fan Quick Map is very easy to use, and it is very convenient to matting into material with one key:

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Of course, if you want to make a more demanding and professional poster, I still recommend you to learn the knowledge of graphic design and play with these tools.

Finally, share some design principles:

1, alignment principle

In layout design, alignment can make the visual effect uniform, and the layout looks clear, neat and orderly, which is very suitable for beginners.

In the principle of alignment, it also includes left alignment, right alignment, center alignment and both ends alignment, which can make the picture more neat, clear and orderly.

Example-This poster is aligned to the left:

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2, the principle of contrast

The principle of contrast is to put different colors, shapes, sizes, lines and other elements in a layout, giving people a sense of visual emphasis and more organized information content.

For example, this poster uses the principle of contrast, which makes the overall picture of the poster very strong:

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3, the principle of noise reduction

In a poster, except the background itself, generally no more than three colors and fonts are used, which can make the whole poster look more concise and clear, and will not give readers visual pressure.

For example, this poster uses the principle of noise reduction:

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4, the principle of blank space

Blanking was originally a common technique in China's artistic creation, which means that in the artistic creation of calligraphy and painting, in order to make the picture and composition of the whole work more harmonious and exquisite, the corresponding blank was intentionally left, leaving room for imagination.

At present, this function is often used in posters and artists.

For example, the following posters all use the effect of the white space principle:

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How to make a poster The poster making method is as follows for your reference:

Method/step 1:

To make a beautiful poster, we must first make clear the theme of the poster and collect relevant pictures and text materials according to the theme. Determine the content of the products or activities to be promoted in the poster, and draw up the propaganda slogan or introduction to prepare for the production of the poster.

Method/Step 2:

After selecting the material according to the determined topic, it is necessary to sort out and modify the material and apply it to the poster. The first is the design of the poster background. Depending on the theme, if the theme is related to the "sea", the background color can be blue, or it can be a pattern background related to the sea. Making the background tangent to the theme is the key to making a beautiful poster.

Method/Step 3:

After the background color of the poster is determined, it is necessary to typeset the overall layout of the poster, that is, where to put the picture and where to put the text. It is necessary to draw the overall layout on a piece of white paper to provide reference for later typesetting. The layout should be illustrated as much as possible, and the poster layout should not be too dense, detailed and appropriate.

Method/Step 4:

According to the layout requirements, the text should be typeset first. Put the text to be introduced in the corresponding layout and change the font according to the overall style of the poster. Pop font is commonly used to make posters. This font is relatively easy and does not need to change the shape of the font itself. From the perspective of aesthetics and rigor, it is suitable for making posters. After designing the font, read it carefully to avoid unnecessary mistakes and language diseases.

Method/Step 5:

After the text is typeset, the picture should be typeset. Paste the picture into the corresponding layout area. The pasted picture should be clear and beautiful, and the color should not conflict with the background color. After pasting, the size of the picture should be modified to adapt to the size of the whole layout and the text on the layout, so as to maintain the coordination between the two.

Method/Step 6:

After the background, text and pictures are done, a poster is basically completed. But in order to make the poster more beautiful, it should be adjusted according to the effect reflected by the whole poster. When adjusting, try to enrich the content of the poster, adjust the color matching of the poster and highlight the eye-catching point of the poster. After adjustment, design an attractive theme for the poster and put the theme in the layout. The font of the topic should be the most eye-catching and the color should be the most prominent.