Introduction of the emblem of London Olympic Games?

The emblem distorts the number "20 12", and different oblique blocks are combined into an irregular figure. The emblem usually has four colors: pink, blue, green and orange. Different from previous Olympic Games, London Olympic Games and London Paralympic Games will use the same emblem.

The designer also said that the emblem of the London Olympic Games did not adopt the logo of the host city as in previous Olympic Games. BOCOG said that the emblem embodies the Olympic spirit and encourages everyone to participate in the Olympic Games, not only as spectators and volunteers, but also in many aspects such as culture. ?

Sebastian coe, president of the London Olympic Organizing Committee, said that the London Olympic Games will be the Olympic Games for all, and it will be "20 12" for all. International Olympic Committee President Rogge said that this is a very creative symbol, which captures the core idea of London 20 12 Olympic Games, that is, to inspire young people all over the world through sports and Olympic values.

However, the emblem, which cost 400,000 pounds and was designed by Wolfflings, attracted a lot of criticism and ridicule as soon as it was published. Some critics say that the bold design of the emblem is more suitable for dynamic display on TV and computer, but it is not expressive when printed on posters and T-shirts.

The harsher criticism is satire. New emblems such as "a broken Nazi symbol", "a monkey who goes to the toilet" and "a scribbled prank" are designed to "embarrass Britain in the worst way". Some people even launched a petition on the Internet, demanding that the design of the emblem be revised.

Bassett, an official of the London Olympic Organizing Committee, said: "We won't make any changes, people can only get used to it." .