How to write a copy that can impress consumers

How to write a copy that can impress consumers

If you want to impress people, you must first understand who you want to impress

First learn about marketing For basic knowledge, take a look at Trout's "Positioning". Positioning theory is also commonly known as "mind reading." Can the Bone Monster Chef impress consumers?

Of course, it can impress consumers. It has its own brand story, unique food, and vigorous media promotion. This kind of food culture has a promising future, and more and more consumers will give it a try. recognized.

The quirky little chef has its own brand story

According to legend, Emperor Qianlong of the Qing Dynasty was very fond of eating pork ribs. Unfortunately, braised pork ribs are too greasy and should not be eaten in large quantities. How to keep the ribs fresh, nutritious, not greasy, and delicious? An imperial chef visited his neighbors for this purpose, wanting to find a new cooking method for pork ribs that was different from steaming and stewing. He happened to pass by a ruined temple and smelled a scent that came with the breeze. It had a mellow meaty aroma but no fishy feeling. , the royal chef came closer and saw a beggar roasting bones next to the fire. Since there was no salt, he was smearing the farmyard miso on top. The royal chef exchanged a tael of silver for a small piece of roasted meat from a beggar, and put it in his mouth. The slightly burnt surface was wrapped with smooth and tender meat, and the taste of soybean paste penetrated into the meat, just covering up the meat itself. It has a fishy and greasy feel, but the flavor of the sauce only penetrates the surface, and the meat close to the bones lacks flavor. The imperial chef savored the taste.

The Bone Monster Chef

He rushed back to the imperial dining room overnight, found the sauces and all the sauces he usually used to make dim sum, and started the bold attempt of grilling ribs with sauce. . First marinate the ribs, then light the fire and start grilling. When the ribs are halfway through the roasting, he quickly spreads the sauce on the surface of the ribs and continues to grill them over high heat. When the ribs are roasted, it is already bright, and he will bake them. The ribs were presented to the Holy One as breakfast. Qianlong loved it after tasting it. As a result, a dish ordered by Qianlong was added to the banquet in the palace, grilled pork ribs with sauce

The eccentric chef has his own characteristics

Focusing on catering, As the saying goes, snacks are the most important thing for the people, people's demand for food is eternal, and the catering industry is an eternal sunrise industry. Focusing on the catering market, flavored snacks are favored by investors for their advantages of small investment, fast returns, and low risks

Street snacks, spareribs are red

Today's market There are many kinds of snack items, good and bad. Only snacks that are nutritious and delicious, and are both high-quality and fashionable can attract the attention of consumers. Therefore, rib snacks have gradually become the leader in the snack market. They are not only delicious and nutritious, but also become synonymous with health and fashion

Bone Monster Chef, Qian Tu Wuliang Bone Monster Chef, as a gold medal project carefully created by the headquarters, uses advanced "baking" technology to break the traditional short rib snack that can only be fried with sauce The dilemma of brine retains the nutrition and freshness of the ingredients to a greater extent, making the ribs more crispy, tender and juicy. It is also seasoned with a variety of sauces, colorful and with different tastes. Once launched, it became popular in the streets.

There are also relevant media reports

As a gold medal project carefully created by Chengshan, Bone Monster Chef uses advanced "baking" technology to break the traditional short rib snack that can only be fried with sauce. The dilemma of brine retains the nutrition and freshness of the ingredients to a greater extent, making the ribs more crispy, tender and juicy. It is also seasoned with a variety of sauces, colorful and with different tastes. Once launched, it became popular in the streets. , the specialty snack franchise store Guguai Xiaochu attaches great importance to customer feedback, that is, the evaluation of the restaurant, which directly affects the restaurant's interests, because customer evaluations directly affect the number of customers. If customers rate your restaurant higher than other restaurants, you will have established a good image in the market, and the restaurant will naturally be filled with customers. The cooked food franchise project Bone Monster Chef also knows how to humbly accept bad reviews from customers, and at the same time makes appropriate improvements to ensure customer satisfaction. An appropriate reward and punishment system will be implemented for relevant persons in charge, which will greatly promote the enthusiasm and sense of responsibility of the company's employees. The cooked food franchise project Bone Monster Chef firmly grasps several key points in production and operation, realizes its own value through appropriate publicity, improvement of customer opinions, and correct management, and achieves the goal of continuous advancement.

How can the copywriting touch the hearts of consumers

1. The copywriting must understand the basic needs of consumers and be able to find the consumer pain points.

2. The basic writing skills must be passed

3. The copywriting should have its own style in terms of playing with feelings, freshness, dirty, etc., so that people who like it can continue to pay attention

4. How to impress consumers by connecting the product with hot spots in the copywriting The customer's heart

On the premise of good products, the service must be good. This requires the waiter to be polite and eloquent. However, the quality of the product is of course the most important. Do what consumers like, treat yourself as a consumer, and understand the wishes of consumers. Confucius once said: Don't do to others what you don't want others to do to you. Advertisements that impress consumers with family affection

"Parents are their children's best teachers" from Harbin Pharmaceutical No. 6 Factory.

How does the beauty of green foam tea impress consumers

Because of its good taste and good appearance, can online fraudsters call consumers to protect their rights?

Discovered If you find out the facts of fraud or suspects of fraud, you should call 110 or report the case to the public security organs in a timely manner, and the public security organs will file a case for investigation and hold the perpetrator legally responsible.

For those who use the Internet and telecommunications to engage in fraudulent activities, it is recommended to report through the 12321 reporting center to prevent more people from being deceived.

The cyber security department of the public security organ reminds the general public to effectively improve online security awareness and prevention capabilities, and actively report clues about online crimes and crimes, and work together to build a clean and upright cyberspace. Internet crime reporting website URL: cyberpolice. How to impress consumers

In the traditional economic era, the price for a product to become popular overnight is very high, and it is even more difficult to seize food from large companies. But in the era of mobile Internet, miracles are happening every day, niche brands emerge, and small and medium-sized enterprises have a chance to fight back. Some even predict that the future belongs to small and medium-sized enterprises because they have small burdens, quick response, and flexibility. Able to keep up with the trends of the times.

Overnight, it has become a "normal" in the mobile Internet era, becoming popular in the circle of friends, making news headlines, and becoming a must-talk topic. This kind of "hot product" that meets the situation comes with a fierce force. Not only can it instantly dominate social platforms, it also has millions of downloads a day and hits the top of the App Store list. Magic cameras, cute faces, and nervous cats are also common occurrences. and other applications, all of which were hot hits at the time.

Perhaps due to the laws of nature, the rising tide is fierce and the ebbing tide is as fast as flying. These popular items come "suddenly like a spring breeze coming overnight and thousands of pear trees blooming", and then quickly disappear from people's sight in the blink of an eye.

Nowadays, few people play crazy guessing games. The rough Flappy Bird probably won’t fly anymore, and people’s avatars are no longer all cute faces. The once magical landscape and fantasy Kaka The magical little bear is rarely adopted anymore. Hot models are products that every company is pursuing, but these past hot models cannot avoid the fate of dying as soon as they become popular. How consumers write complaints

Abstract: When consumers complain to the Consumers Association that their legitimate rights and interests have been harmed, they should write detailed written materials, or have an oral transcript signed and stamped by themselves. The complaint should include the following content: How can a seller impress consumers

First of all, one must be very familiar with the product

Secondly, one should judge their consumption motivation and why they want to buy, which can be based on their clothing and speech. Judgment by behavior. Whether he is buying something more fashionable, something more practical, or something with more functions. Of course, it may also be his first time buying. You can also judge his main purchase by looking at the phone he wants to look at. Motivation,

In the end, whether he will buy your product or not depends on whether he likes you as a person. Only if you are sincere can you impress people, and if you are professional enough can you gain trust by being professional.