Investigation report on pet food packaging

As friends and family members of human beings, pets will bring entertainment to people's daily life. I have compiled some research reports on pet food packaging for you, I hope they are useful to you!

Pet food packaging research report 1

First, the current situation of pet food at home and abroad

With the economic development of China, the number of cats and dogs raised by urban and rural residents in China has increased sharply in recent years, and pet-related industries have also developed rapidly. As the industrial chain of pet economy, the pet food industry has also become one of the fastest growing industries in China's consumer goods. In fact, pet food has not been accepted by most people in China. Less than 5% of cats and dogs raised by urban residents are fed with processed pet food, but it has great growth potential. It is estimated that there will be 1 100 million domestic pets in China in 2008, with an annual output value of about 6 billion yuan. Experts predict that the market potential of the mainland pet economy will reach at least 40 billion yuan per year in the next five years. At present, Beijing, Shanghai, Guangzhou, Chongqing and Wuhan are the top five pet cities in China. There are about 700,000 pet dogs in Shanghai, and the annual cost of raising dogs is as high as 600 million yuan. The average monthly pet consumption of each family is 300 yuan. At present, there are over 500,000 pet dogs in Beijing. The sales of related products reached 500 million yuan, and it is still growing at an annual rate of 8%. In Qingdao, pet owners spend hundreds to thousands of dollars on cats and dogs every month, and this amount will continue to expand rapidly. As far as pet food is concerned, 70% of the sales of related industries are driven by pet food and health care products. According to relevant data and experts' prediction, the pet food market in China will grow at an average annual rate of 50% in the next five years, and the pet food sales will reach 30 billion yuan by 20 13. Therefore, the pet food industry has great development potential.

However, although there are many independent brands in the pet food market in China at present, few brands are truly influential and form a fixed consumer group. According to the investigation of relevant departments, 60%-75% of China market is occupied by foreign brands. In terms of price, the general price of foreign brands is 10-20 yuan/kg, and the high-end brands can reach 30 yuan/kg, while the general price of domestic brands is only 6- 10 yuan/kg. Some informal manufacturers can even buy 3-4 yuan/kg in the wholesale market. This is because the foreign pet food market developed early, with a wide range and a deep degree, and the research on the nutritional needs of pets was earlier. Almost every big company has specialized research institutions or funded related research institutions for pet nutrition. However, the domestic pet market has only grown slowly in the last decade, and the development of pet food is even later, so it is impossible to talk about pet nutrition research. These studies basically depend on the data obtained from abroad, which determines that the differences in product quality cannot be ignored. For the pet food development enterprises in China, it has great potential, but it also faces great challenges.

Second, the main product categories

Pet food can be divided into imported pet food and domestic pet food according to manufacturers. Pet food imported from abroad is mainly French royal, noble, Hill's, American Crown Energy, Ames and other products; Domestic products mainly include Lu Bao brand dog food, Jia Wei brand cat food, suspenders, Xiyue and Haozhuren brand pet food. According to the water content of pet food, it can be divided into three categories: dry pet food, wet pet food and semi-dry pet food, as well as pet snacks and pet health food.

Table 1 pet food classification

1, dry pet food

Dog food usually contains 10% ~ 12% water, 5% ~ 12% crude fat and 18% ~ 30% crude protein. Dry cat food usually contains 10% ~ 12% water, 8% ~ 12% crude fat and 30% ~ 36% crude protein. It is mainly made of animal protein, wheat, corn, bean cheese, dry beer yeast and a certain amount of vitamins and minerals through uniform mixing, puffing and drying. This kind of food is generally balanced in nutrients, belonging to complete food, beautifully packaged, convenient to use and simple in storage technology.

2. Wet pet food

It usually contains 15%-40% dry matter. Usually, this kind of food is mainly cooked by meat and grain in a certain proportion, usually containing more than 65% water, and packed in cans or sterile bags. This kind of food has complete nutritional components and meets the nutritional standards required by pets. However, if you can't eat it all at once, the stability, quality and palatability of the product will be reduced.

3. Semi-dried pet food

Semi-dry pet food is made of 50% slaughterhouse leftovers as basic raw materials, adding dry seasonings and blending appropriate taste or mouthfeel. And has good tissue structure and palatability, has its own stability under ordinary conditions, and is beneficial to eating and preservation.

4, pet snacks

Pet snacks (such as all kinds of meat sticks, dried meat strips, biscuits, sausages and milk bones) are non-staple foods developed to meet some needs or interests of pets. There are many kinds of cut vegetables, which have peculiar tastes and special needs. Their nutritional value is biased and cannot be generalized. They should be properly preserved after opening.

5, pet health care products

Pet health care products are an industry with good development momentum in recent years. They are foods with specific functions developed to meet the special physiological needs of pets, including pet vitamins, pet protein, pet fatty acids and so on.

Third, the production technology

According to relevant data, at present, dry food accounts for the majority in the pet market, and there is a trend of gradual expansion. For example, the market share of dry dog food in Britain is about 33% ~ 34%, that of Spain and the Netherlands is 75%, that of France and Italy is 50%, and that of the United States is about 76%. There are no specific statistics in China, but according to a survey in the pet market, about 80% of the products sold are dry food. This is determined by the characteristics of easy preparation, easy processing and easy storage of dry food. At present, most dry foods are processed by puffing technology. Puffing refers to putting the processed food into a closed container, heating and pressurizing, and then suddenly depressurizing, so that the water in the food evaporates and expands, so that many small holes appear in the food, making the food brittle and become puffed food. This technology mainly has the following advantages:

1, taste and palatability improvement: after the coarse grains are puffed, the coarse and hard tissue structure is destroyed, and the samples of coarse grains can no longer be seen and the taste of coarse grains can not be eaten, so the taste is soft, palatability is improved and the taste is delicious.

2, convenient to eat: coarse grains have become cooked food after puffing, and can be eaten directly, which is convenient to eat and saves time.

3. The preservation rate and digestibility of nutrients are high.

4. Easy storage: After once high-temperature sterilization, the moisture content of the puffed grain powder is reduced to below 10%, which limits the growth of insects and molds, strengthens their stability in storage, and is suitable for long-term storage.

However, puffed food is processed through metal tubes, which usually contain alloys of lead and tin. At high temperature, lead will evaporate, and the evaporated lead will pollute these puffed foods, which may lead to relatively high lead content. However, pets are in the stage of growth and development, and the absorption of lead is relatively high, but the excretion of lead is relatively weak, so lead is particularly easy to accumulate in pets, causing long-term chronic harm. This requires strict testing in the procurement of processing machinery and production process to prevent heavy metals from exceeding the standard.

Four, the main manufacturers, brands, specifications and prices

According to the statistics of the National Inspection and Quarantine Bureau in May 2009, there are 154 pet food export enterprises in China, whose products involve all kinds of pet food raw materials, ingredients and finished products. There are more than 1000 pet food manufacturers in China, but most of them are small manufacturers and brands. Through the investigation of the Internet and the pet market, the top 10 manufacturers or brands of pet food sales in 2008 are shown in the following table:

Verb (short for verb) channel

Pet food industry? Modern, traditional and professional? Channel differentiation has intensified, and with the acceleration of urban planning, the market position and role of traditional channels have been further weakened. Among the pet foods sold in China market, the sales channels are mainly as follows:

1. The first category is specialized markets, including pet shops, pet beauty shops and pet hospitals. Like what? Royal? 、? Purina? 、? Aymis. 、? Hills? When internationally renowned brands enter the China market, they are mainly distributed by agents, so that people can choose from specialty stores or pet stores. The amount of pet food sold through the above channels is relatively small, but the profit is high and there is no need to pay? Threshold fee? .

2. The second kind is the supermarket, mainly the supermarket chain, which has a large quantity and a small profit, so you have to pay a higher price? Threshold fee? . About 60% ~ 70% of pet food in China is sold through supermarkets. For example, the one that first entered the China market and was well known by pet owners? Lu Bao? 、? Jia Wei? Take the supermarket route.

3. Network marketing mainly includes B2C (business to consumer) and C2C (consumer to consumer). The former mainly sells to consumers through online shopping malls or production and sales companies directly through their own company's website. For example, China pet net, Pet China Pet House, Rick Mall, etc. They are all mature pet products monopoly websites with good reputation among domestic consumers. The latter is individual to individual, which is gradually becoming a popular trend because of its flexibility and diversity.

4. Pet chain store is a kind of pet franchise store that has emerged in recent years. It provides customers with one-stop services such as pet breed, pet food, pet medical treatment and pet technical consultation, and has won the favor of many pet owners for its corporate operation. With the development of pet chain stores, it is bound to occupy a place in pet food sales. Therefore, many large pet food manufacturers have made some moves in this field.

Suggestions and opinions on intransitive verbs

1. According to the current survey on the internet and pet market, pet food basically means dog food and cat food, because these two are the main breeding varieties in the world at present, accounting for more than 98% of all pet species. The demand of other pets is very small, and each pet has a professional supplier to provide them with feed.

2. From the product classification, dry food has become the mainstream trend of development. At present, most newly invested factories mainly produce dry food. The division of labor of pet snacks is increasingly clear, and the promotion selling points are mostly taste, shape and specific functions. The bone biscuit produced by our company for Zhongchong is actually a dog snack, not real dog food.

3. From the point of product development, people pay more attention to health care function, the functional demand for food is strengthened, the product classification is more detailed, and the safety of pet food is paid more and more attention, especially for export varieties.

4. From the market point of view, the real domestic pet food consumption market is still concentrated in first-tier cities, such as Beijing, Shanghai, Guangzhou, Wuhan and Chengdu. However, the pet food market in second-and third-tier cities has not yet formed, and people have not developed the habit of spending money on pets. In this area, only pet shops sell some kinds of pet food on commission, which are basically dry food with little sales.

5. From the perspective of market segments, the pet food currently on the market is basically divided according to the growth stage of pets, which is divided into puppy food, adult dog food, kitten food and adult cat food. There is no food for specific dog breeds and cat breeds, which may be the development trend in the next stage.

6. From the price point of view, at present, the domestic high-end market is dominated by foreign brands, while domestic brands are in the middle and low prices, with fierce competition and still in the trend of gradually reducing prices.

Investigation report on pet food packaging II

With the improvement of people's living standards, the sense of emptiness in their hearts is gradually strengthened. At this time, pets have become an important emotional curiosity. As a high-grade food between human food and general livestock feed, the choice of pet food is also relatively strict, because I love my dog and me. Generally speaking, owners who take care of their pets will not choose cheap pet food without packaging in the market. At this time, the packaging design of pet food plays a major role in sales.

Point-to-point:

1 retro style

2. Strong sense of the times

3, easy to carry

Step 4 add environmental protection elements

5. Unique modeling

In fact, pet owners don't know what kind of food is good and what kind of food is bad. What really attracts them is the creative packaging design. Generally speaking, the creative packaging of pet food can start from the following aspects.

1, the packaging design is retro and classic, and cute hand-painted animals are usually used on it, and then matched with appropriate colors.

Retro style pet food packaging design, using cute and interesting animal images.

2, fashion and modernity, this kind of packaging design generally adopts black, white and gray as the main tone, which has both a sense of fashion and modernity, and a sense of realism and stability.

The packaging design of pet food is both contemporary and realistic, and the black-and-white style reflects the quality of pet food.

3, easy to carry, any packaging design should consider humanization and easy to carry, which is one of the more classic methods in this respect.

The packaging design of small bag pet food is more convenient to carry, and the packaging design of barrel pet food is also very practical, which is very popular among the public.

4. Adding environmental protection elements into the design of pet food packaging is more popular with consumers.

Using more natural materials to make pet food packaging design makes consumers feel more at ease about food safety. The natural packaging design has a unique aesthetic feeling and is full of natural flavor.

Special pet food packaging design often attracts consumers' attention and attracts attention in the market.

Investigation report on pet food packaging 3

First, the description of pet food ingredients

The ingredients of pet food can be said to be all-encompassing. Each formula is made of different raw materials. The raw materials of dry food and canned food are the same; The difference lies in the water content of the finished product. The water content of canned food can be as high as 82%. [Reporter: Theoretically, no matter how high or low, any human food raw material can be used to make pet food. The water content of the dried material should be lower than about 10- 12% to avoid mold growth. As for canned food with high water content, it is not intentionally mixed with water by the manufacturer; Normal organisms already contain more than 75% water, and the contents of canned food are closer to the original appearance of food, and of course the water content is also high. 〕

The ingredient label on the pet food package in the market contains very important information about the product ingredients. In fact, this ingredient list is the only thing that can reveal the connotation of the product. As far as pet food listed in the United States is concerned, its ingredient label is strictly controlled by the central and state governments, which is more in line with its true content; This is a good reference information. 〕

When buying pet food, be sure to read the ingredient label carefully first. The right choice can ensure the health and even prolong the life of pets, so we should not be careless. Reporter: As far as consumers in Taiwan Province Province are concerned, I suggest that we first ask the store for Chinese descriptions, research and ingredient lists. In addition, more clues can be found by comparing the original ingredient list on the package.

What is the real meaning behind each ingredient of pet food? Readers should pay special attention to the position held by the American Society for the Protection of Animals, that is, "human beings should treat pets equally", so it is not recommended that pet food be mainly composed of by-products of the food industry. In fact, it is undeniable that pet food that uses human food completely is only ideal; Because its manufacturing cost will increase greatly and its price will be unattainable. Therefore, a more reasonable way is to choose high-quality products as much as possible within the scope of your economy, which is the best policy.

The following ingredients are introduced to tell you the grade of raw materials for pet food.

Here, I want to explain the possibility of vegetarianism for cats and dogs. There must be arachidonic acid and taurine in cat food. These two ingredients can't be obtained from plants, so if you eat a vegan diet, you will suffer from malnutrition. Dogs have lived with humans for a long time, and they are more suitable for cereals and plant foods. As long as the nutrition is balanced, dogs can be vegetarian. Reporter: At present, dog food has been listed in Taiwan Province Province. The following are some of the most common components in the English composition list:

1 meat

The following is the definition of meat and its related products by FCO (American Animal Diet Management Association):

■ Meat: clean and fresh meat, skeletal muscle separated from animal carcasses or striped muscle separated from tongue, diaphragm, heart and esophagus; Normally attached skin, tendons, fat, nerves and blood vessels can be used to mark specific meats, such as mutton, beef and chicken.

■ Poultry: Poultry is a clean mixture of meat and skin separated from poultry carcasses; Bones may be attached, but feathers, head, feet and internal organs are not included. Poultry meat labeled with a specific species must indeed come from related species.

■ Meat powder: For example, mutton powder is dried animal tissue that has been pressed with oil except blood, hair, hoof, horn, stomach and rumen contents. Do not contain foreign objects. If you want to label a particular meat, you actually have to come from its related animal species. In addition, its calcium-phosphorus ratio and protein digestibility must meet the standards suitable for pet food manufacturing.

■ Poultry powder: For example, chicken powder is a mixture of dried, oiled and clean meat and skin separated from poultry carcasses; Bones may be attached, but feathers, head, feet and internal organs are not included. Poultry meat marked with specific species must come from related species.

■ Meat and bone meal: Meat and bone meal is a dry animal tissue with bones except blood, hair, hoof, horn, skin residue, feces, stomach and rumen contents. Do not contain foreign objects. If you want to label a particular kind of meat, you must come from its related animal species. In addition, its calcium-phosphorus ratio and protein digestibility must meet the standards suitable for pet food manufacturing.

■ Meat by-products: Meat by-products are clean "parts other than meat" separated from the carcass. It can include lung, spleen, kidney, brain, liver, blood, bone, partially defatted low-temperature adipose tissue and gastrointestinal tract (contents have been removed). Does not contain hair, horns, teeth and hooves. If you want to label a specific meat by-product, it must come from its related animal species.

■ Poultry by-products: Poultry by-products must contain clean heads, feet and internal organs separated from poultry carcasses. But it must not contain feces and foreign bodies-unless it is an acceptable trace impurity that cannot be avoided in the treatment process.

■ Poultry by-product powder: Poultry by-product powder contains some poultry carcasses that have been ground into powder and pressed with oil, such as necks, feet, unformed eggs and intestines. Feather-free, except for traces of acceptable impurities that cannot be avoided during good handling. The ratio of calcium to phosphorus must meet the standards suitable for pet food manufacturing.

■ Animal by-product powder: Animal by-product powder refers to animal tissues after oil extraction; Excluding hair, hoof, horn, skin residue, feces, stomach and rumen contents. Unless it is a trace of acceptable impurities that cannot be avoided in a good treatment process. This ingredient is set to cover animal tissues that cannot meet the above ingredient standards, so it is impossible to label specific animal tissues.

Readers can find that the above nine animal raw materials can provide the most important protein in pet food, but their components and required quality can be so different.

In short, the most precious thing is "meat or poultry meat", because it is fresh and pure meat without internal organs, head, feet, feathers and so on. Followed by "meat powder or poultry powder", which is dry meat pressed with oil, and then "meat and bone powder", which is not only pressed with oil, but also pressed with bones. Therefore, when consumers buy pet food, they should really spend some time to confirm the quality of its raw materials, so as not to waste money.

Ultra-high-grade products made of "meat or poultry meat" are rare in the world, and the price is not pleasant. At present, "meat powder or poultry powder" is mostly used as the source of animal protein in the high-grade pet dry granular food on the market, because it is the highest-grade meat product with reasonable price and fairly stable quality. As for the brand with cheap sales as its main strategy, it chooses "by-product (powder)" to reduce the cost. Generally speaking, meat products that can clearly indicate animal species are more advanced.

Next, we will continue to discuss the cereals and preservatives in pet food, how to identify the shelf life and the small points that should be paid attention to on the packaging label.

2. Wheat

The digestibility of grain depends on the availability of its nutrition. Take rice for example, dogs and cats can almost completely absorb the carbohydrates in it. Other grains, such as wheat, soybeans and oats, are not absorbed as well as rice. The absorptivity of the instrument to potatoes and corn is also different. Therefore, the type of grain used in pet food and this situation will affect its digestion and utilization. Some ingredients, such as peanut shells? There is no nutritional value at all, it is just a filler! This is a wrong idea. All balanced foods must contain proper amount of cellulose to promote gastrointestinal peristalsis. Rice husk can provide good natural cellulose and extra heat energy. Due to lack of exercise, modern pets need more cellulose. Of course, too much cellulose is unnecessary. Rice is indeed the most digestible grain, but other grains also have their own characteristics. For example, corn is rich in plant protein; Beans can replace meat to make vegetarian food for dogs; Potatoes can provide starch with a purity of more than 99%, which is very suitable for making food for treating food allergies. ﹞

3. preservatives

BHA, BHT, ethoxyquin and mixed cocoa alcohol can prevent fatty acid from spoilage and are the most commonly used preservatives in pet food. Among them, mixed reproductive tincture (vitamin E) is a natural preservative. Esophageal cancer may be one of the most stable preservatives, but there is always a lack of safety reports for pet food. Choosing natural preservatives can further reduce the chemical components added in pet food. Some natural preservatives have shorter shelf life than chemical preservatives, so you should pay attention to their expiration date when buying. Pet food preserved with natural preservatives can usually be preserved for nine months. Therefore, you should smell the smell every time you buy it to determine the freshness. If necessary, you can ask for a replacement at the original place of purchase.

If a pet suddenly refuses to eat the food it often eats, besides suspecting its physical discomfort, it should also pay attention to whether the food is not fresh. Some cats even try to bury food (the unique behavior of cats burying feces). Vitamins E and C are the most common natural preservatives. Other common natural preservatives are citric acid and rosemary. It is true that the early natural preservatives are unstable and have a short shelf life; However, with the development of the latest technology, natural preservatives have been able to provide a shelf life of up to one and a half years, which is no less than chemical preservatives. Natural preservatives are expensive to use and are mostly used in high-grade pet food. ﹞

4. Other signs

1) date code: the date code on the package is very important and can be used to judge the freshness of the product. Several different examples of date codes and their meanings are described below:

◆ Year, month and day method: for example, 01598 stands for 199865438+ 10/5; It can also be marked as JAN. 15.9.

◆ Gregorian calendar: for example, 0 1598 or 0 158, and 15 of table 1998, that is, 1998 15, if it has been used before)-manufacturing-that is, direct labeling. Canned food can be preserved for 2-3 years. Another less common marking method is the week method. For example, 8034 stands for Thursday of the third week of 1998, which is 65438+ 10/5. ﹞

2) ingredient list: when reading the ingredient list, be sure to remember that the ingredients are arranged in order of weight; The first ingredient indicates the highest content, and so on. (according to: sorting by content is the practice of American food)

3) Segmentation: Some manufacturers will deliberately list different parts of the same ingredient separately, so that meat can become the first ingredient. For example, if ground corn and corn gluten are listed separately, maybe chicken ingredients can be ranked first. According to: not all feeds that list corn flour and corn husk separately have problems; As mentioned above, corn bran can be deliberately added to supplement cellulose. Choosing products with good reputation can avoid this situation. ﹞

4) Address: The name and detailed address of the manufacturer, packer or distributor shall be listed.

5) Ensure that the packaging has passed the standards of American Feed Management Association (FCO). (By: American products)

6) Diet for kittens and puppies: In the same grade of pet food, the food for kittens and puppies contains more calcium, phosphorus, protein, fat and calories than the food for adults. Dogs and kittens need two or three times as much energy as adults, but too much calories can also lead to malnutrition. The best feeding method should not only refer to the feeding instructions on the package, but also make the kittens feel a thin layer of fat when they touch the ribs, but the fork will not see the rib marks. The feeding amount of kittens should be adjusted according to their growth speed, physiological condition, fur quality and activity. The nutrients in the economical puppy food may be less than those in the senior adult dog food, so it is emphasized to compare the products of the same grade. Rib measurement is the most practical judgment method. To put it simply: when you can see the ribs, you should increase the feeding amount; When you can't touch the ribs, you should reduce the amount of food you feed. 〕

7) Advanced and overweight dog and cat diets: protein, fat and calories in light, inactive or advanced diets are usually less than protein, fat and calories in adult foods of the same level. Please read the label carefully before buying.

8) Preservation of dry feed particles: The purchased feed should be kept in a sealed container and placed in a cool and dry place. Avoid direct sunlight to prevent fatty acids from deteriorating and endangering health.

9) How to evaluate the new feed: You can test the new feed yourself. First, select several brands that meet the above criteria. After 6 to 8 weeks of each feeding, the reactions of dogs and cats were recorded, including fur condition (bright and soft or dry peeling), fecal integrity, weight gain and loss, etc. These can help you decide which brand is best for your pet.

10) Try to consult a veterinarian or an experienced friend. The above is the content of the guide to buy pet food put forward by the American Society for the Protection of Animals. Just like humans, good pet food is not only good for health, but also can make pets live longer. Because pets can't choose the food they want to eat all their lives, they must rely entirely on their owners to choose carefully for them. Careful owners can make good use of the above points to choose the most suitable food for their beloved pets.

Second, how to buy pet food?

Choosing the right thing, then we need to know this thing better, such as choosing pet food for pets, then we need a lot of knowledge about pets and consider the necessary factors, including the age, health, growth stage, lifestyle and your own consumption habits of pets. These are all things we need to consider.

How to choose the right pet food? If your pet is over one year old, it is usually an adult, so you need to consider some other factors. If you are not over one year old, you need to choose food that will help you grow. Pets under one year old and over one year old have different choices of pet food, so it is very important to know their ages. Then there is the health condition, which is also very important. If your pet is overweight or too thin, you need to take it to see a doctor, because such behavior is a symptom of physical problems. If you really want to investigate and deal with your pet's physical problems, you need to feed it according to the doctor's instructions.

In the growing stage, the need for pet food is also different. How to choose the right pet food needs to choose some growth foods. Protein and fat content should be higher than 2 1% and 8% respectively, which will be more conducive to the growth of pets. As far as consumption habits are concerned, you need to choose pet food with different prices according to the life of the pet owner. After all, it's worth it. If the price is high, it will be easier to get food suitable for pets.