When spiritual needs become just needed, take stock of the characteristics of those "internet plus Psychological Counseling" apps.

the transition from tradition to "internet plus"? The present and future of psychological counseling industry

With the increasingly fierce social competition and the accelerating pace of life, facing the complicated survival pressure and predicament, many people's psychology began to appear sub-health, and various mental diseases began to spread rapidly. Every year, there are about 28, people who commit suicide because of psychological pressure in China, and mental health should have gradually attracted the attention of the people.

When the just-needed psychological counseling conflicts with the implicit characteristics of China people, the release of the market demand for psychological counseling will inevitably go through a long process, but we can know that the traditional psychological counseling methods will not meet people's needs, and at this time, "internet plus Psychological Counseling" will undoubtedly lead the industry to change.

At present, the mainstream product form of "internet plus Psychological Counseling" is App, which can be divided into the following three categories:

1. Tools: including psychological test, mood recording, psychological and heart rate measurement, etc., whose main function is to help users observe and understand their mental health care status;

2. Content category: including social activities, chicken soup for the soul, psychological audio, column articles by psychologists, psychological sentences, etc. Its main function is to educate users in a wide range with professional content and give them positive psychological hints;

third, content+paid consultation: combining the characteristics of content-based apps, attracting users with content, and then introducing professional psychological counselors for paid consultation.

among them, the third one is one of the types with clear business model at present.

so, what are the characteristics of the apps currently on the "internet plus Psychological Counseling" track?

1. Next Psychology:

It was launched earlier, with a considerable number of users. The product positioning is a psychological platform, connecting people who need psychological help and providing psychological help, and establishing an online ecosystem of psychological services. In the product line, addition is also constantly done, and the existing three types of apps are aggregated: pocket psychological test, psychological FM, and next psychology.

Second, psychology of Yali pear:

The early breakthrough point of psychology of Yali pear is psychological management of depression. At present, it is positioned as a psychological health management platform, taking the profit model of "psychological diagnosis and treatment in internet plus" to form online and offline diversion. The feature is that two apps are designed for users and consultants. Users have mental health files and can also set privacy management.

Third, simple psychology:

Jane Li (real name: Li Zhen), a former university teacher, did some psychological counseling science on WeChat before setting up simple psychology. During this period, she often received the demand for paid counseling from concerned users, and thus saw the information asymmetry in the psychological counseling industry.

Based on the experience in WeChat operation, simple psychology has been turned into an interesting psychological consultation platform, which has weakened the taboo part of psychological consultation and made it an experiential consumer product. Its characteristic is that it pays more attention to the personal brand building of consultants, and also organizes and publishes some paid psychological courses to present psychological problems in various relaxed forms such as consultant talk, comics, articles, videos, radio, short answers and so on.

Fourth, the cloud tree:

The positioning of the cloud tree is "a reliable and loving psychological counseling and mutual assistance community". The main interface of the cloud tree is "posting for help" and updating the ranked consultant list in real time according to the heat of answering questions. Through the side menu bar, you can enter the help square, browse other people's help, comment, like and share; You can also learn the basic information of consultants, service prices, answering questions, notes, evaluations, etc. You can also choose a variety of psychological tests.

comparatively speaking, the cloud tree is characterized by a comprehensive presentation scheme, and the colorful interface that is randomly transformed with the drop-down refresh also brings different browsing experiences.

V. Psychological help:

Initially, this is a psychological counseling APP for college entrance examination students and their parents. Now psychological help is more inclined to be a personal mental health management platform. Features are built-in psychological FM, users can relax by listening to audio.

For psychological help, if users want to get professional psychological help, the price is different according to the length, method and scene of consultation. In its "exploration" module, you can see the consultation process of other users. Personally, this can play a good stimulating effect on user transformation.

VI. Psychological record:

Psychological record is located on the platform of psychological consultation and psychological education, and its five main modules are consultation, test, dream interpretation, group and mind. It is characterized by its "consultation" section, which is divided into graphic information and audio and video consultation. The modules of "dream interpretation" and "worry" strengthen the social attribute of mental record, while in the module of "group", there are both psychological patient groups and academic exchange groups of consultants.

The overall function distribution of the above six Apps is as follows:

As mentioned earlier, China people are ashamed to express their hearts, which is precisely the opportunity for the "internet plus Psychological Counseling" app. At present, the release of the market demand for psychological counseling in China needs to be guided. However, it takes time for the Internet to transform any traditional industry, and the process of educating users is also long. How to make the public trust psychological counseling services and use psychological services at a lower threshold has become a problem that entrepreneurs in the field of mental health must think about.

this article only expresses my personal views, so it's time to throw a brick to attract jade! Do you have any good psychological APP recommendations? Welcome to discuss!