Volvo brand culture

With 88 years of deep accumulation and classic inheritance, Volvo Group has built a world-renowned Volvo brand with "quality, safety and environmental protection" as its core values, which has won high trust and great appeal in the world. Volvo Group always takes its value concept as the guide of thought and action, and integrates it into products, services, operations and corporate responsibility behaviors to create value for customers and promote the sustainable development of economy, society and environment.

As a leader in the commercial transportation industry, Volvo Group has continuously strengthened its technology research and development capabilities to achieve the goal of sustainable development, and intends to become an innovative leader in global sustainable development. Volvo Group firmly believes that the development of enterprises and the realization of sustainable development need to correspond to each other, and strives to integrate profitability, environmental protection and social responsibility into the process of operation, production and service. Volvo Group has the responsibility to promote the all-round development of society with its own continuous progress, so as to attract excellent business partners, establish a good ecological chain with customers, employees, suppliers and shareholders, and promote the green and healthy development of the Group. Volvo Group is the first and only automobile manufacturer in the world to join WWF's "Pioneer of Carbon Emission Reduction" program. Volvo Group promises to reduce the carbon dioxide emissions of its trucks, construction equipment and buses by 30 million tons before 20 14, setting an example for the industry.

From Sweden to China, from Brazil to South Africa, Volvo Group actively participates in various forms of social activities. Volvo group gives key support and positive rewards to the pioneering research on increasingly urgent environmental problems; At the same time, the group donated money to build schools for poor children in developing countries; Help homeless people rebuild their homes; And provide support for the research and development of frontier solutions for future transportation systems.

At the same time, Volvo Group actively promotes exchanges and cooperation with the government, promotes the promotion of advanced concepts and technologies, and is committed to economic prosperity in different regions. Volvo Group can often be seen in various trans-regional and transnational summits and forums. "For Volvo, every year is a' safe year'", this sentence comes from an advertisement of Volvo. Volvo's safety history shows that this statement is not exaggerated. Since the establishment of 1927 company, Volvo has introduced a large number of forward-looking safety inventions. Volvo's safety concept always focuses on personal safety.

Assar gabrielsson and Gustav Larsen, the founders of Volvo, once said, "Cars are man-made. No matter what it does, Volvo always adheres to a basic principle: safety. This is the case now, it will still be like this in the future, and it will always be like this. "