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Unconsciously, it has reached the end of 10, and you must have seen the overwhelming publicity of double 1 1 activities in major social media platforms and SMS inboxes. 165438+ 10 is the carnival month of China consumers and a rare sales season for e-commerce sellers; For the sea merchants, the "grabbing money" war at the end of the year has also started. Because with the coming of Thanksgiving, the most important promotion node of Black Five Network 1 this Christmas season has also come! Black Friday (Black Friday for short) is the day after Thanksgiving, and it is also the day when American consumers start Christmas shopping. On this day, major shopping malls and e-commerce websites in the United States will launch attractive discount activities for year-end promotion. Because American shopping centers are used to recording profits in their books with black pens, this day is named Black Friday. Cyber One is the first Monday after Black Five and one of the hottest e-commerce shopping festivals in the United States. Taking advantage of the momentum of Black Friday, major e-commerce sellers launched discounts to continue this shopping spree. The shopping carnival in June 165438+ 10 usually begins with Thanksgiving, and its popularity lasts for five days. According to eMarketer's forecast, during Thanksgiving this year, the sales of e-commerce in the United States will exceed $47 billion! Huge business opportunities are in front of us. How can marketing take advantage of this opportunity to obtain traffic and realize the outbreak of orders? In this article, Bian Xiao has compiled a posting guide, overseas brand media marketing cases and related suggestions for Thanksgiving Day and Black Five Network I, hoping to help overseas businesses win this sales season! Thanksgiving Day: Getting Closer to Consumers Thanksgiving Day is a traditional American holiday, which originated from Christianity and was originally to thank God for his gifts and gains in the past year. On this day, every family in the United States will get together to enjoy a turkey dinner and enjoy precious family time. Thanksgiving Day is the day before Black Friday. Although consumers are not as enthusiastic about shopping on this day as Black Friday, they will also do holiday shopping on this day. EMarketer predicts that e-commerce sales in the United States will reach $5 billion this Thanksgiving, so it is particularly necessary to carry out holiday promotion and increase the exposure of brand social media on this day. Thanksgiving is a highly interactive festival. The primary purpose of marketing promotion is to close the distance with consumers, and the second is to warm up for the upcoming Black Five Network. On Instagram, there are more than 23 million posts on Thanksgiving-related topics, and the number of views on Tik Tok-related topics is11300 million, which shows that the discussion on Thanksgiving on social media is very high. From the posts on these topics, we can see that in this family reunion day, most netizens are keen to share dinner recipes and photos of family reunion, and brands can also take the opportunity to rub a wave of enthusiasm, but it is also important to combine the brand or product itself with the content. Wal-Mart, an American head retailer, once took a rich photo of Halloween dinner and wrote: If you are too busy to prepare Thanksgiving dinner, we can prepare a table of delicious food for you on Thanksgiving Day! This post not only conforms to the theme of Thanksgiving, but also conforms to the real life of most consumers. At the same time, it can greatly promote Wal-Mart's online shopping service, so it has received very good feedback. Shoppers selling kitchen supplies, food or decorative items can follow Wal-Mart's example and publish a picture of Thanksgiving-related scenes to connect products or services with consumers' real lives, which can not only narrow the distance with users, but also promote a wave of products, killing two birds with one stone. Thanksgiving Day is very friendly to food vendors, because netizens like to share and discuss turkey dinners on social media. So, what are the good ways for non-food business to get attention? HotWheels, who sells toy cars, once posted a photo of pumpkin pie on Thanksgiving Day, with a toy car on it, and the cream is automobile exhaust. This childlike picture also perfectly combines the product with the traditional Thanksgiving food pumpkin pie, which has successfully attracted the attention of 36,000 netizens! No matter what product it is, as long as it is matched with ingenious ideas, it can be perfectly integrated with Thanksgiving, so that the brand can successfully rub the heat of Halloween. The theme of Thanksgiving is to express gratitude to God or the people around you. Therefore, for brands, gratitude is also a topic that can be used. Dove, a well-known female personal care brand, has been committed to encouraging consumers to accept their true selves and diversified aesthetics. The brand also published an ingenious post on Thanksgiving Day, thanking consumers who have always supported the brand concept and made progress on the road of self-acceptance. This post not only fits the Thanksgiving theme, but also promotes a healthy and positive brand concept, which brings the distance between brands and consumers closer. Dove's Thanksgiving promotion not only made all consumers feel accepted and affirmed, but also unconsciously strengthened their loyalty to the brand. Therefore, expressing gratitude to consumers on Thanksgiving Day is also one of the posting directions that overseas brands can refer to. In addition, you can post some interactive topics, such as "Who do you want to thank most in life", and give some prizes or gift certificates as a reward mechanism to encourage netizens to participate in the interaction and make them fall in love with the people they are most grateful for. This way can not only strengthen the interaction with users, but also improve the brand exposure with the help of gratitude topics, and at the same time, it does not need to spend too much energy to prepare too much material. It is a good method worth trying! Posting label for reference # Thanksgiving # Thanksgiving # Graduation # Turkey # Thanksgiving Dinner Black Five Network One Marketing Guide After the warm-up of Thanksgiving, the real shopping festival war started, and major platforms and businesses began fancy publicity. Black Five Network 1 The most important purpose for businesses is to flush sales and clear inventory, so most brands that spend a lot of money on activities, such as the fast-moving brand Forever2 1, will simply and rudely throw discount information on the homepage of the website and tell consumers: "Buy it quickly"! Such a straightforward way can indeed stimulate some consumers to place orders with passion, but today, with such in-depth marketing, consumers have become difficult to cope with, and brands need to change their copywriting and activity methods. Crocs, which is famous for selling hole shoes, cleverly called Black Friday last year. With its colorful homepage interface, it successfully distinguishes itself from other brands' propaganda styles. This move not only makes users feel happy, but also conforms to the brand image of funny and childlike. In addition, there are brand choices to promote the Black Five activities from the perspective of consumers. For example, NewBalance's Black Friday copy last year conveyed to consumers that Black Friday will only give you one more motivation to shop. This sentence does not have a strong sense of inducing consumption, but it will make consumers feel respected, thus "reversely" attracting consumers to place orders. Uniqlo, which is better at doing business, takes giving back to consumers as a gimmick, and expresses its gratitude to consumers who have always supported the brand on the homepage of the website, which can attract old customers and cultivate consumers' loyalty to a great extent. Promotional slogans that are too purposeful sometimes have unsatisfactory results. Therefore, in order to win consumers better, brands can make more efforts in the copywriting of the activity of Black Five Network, which can improve the shopping experience and sales of users, and on the other hand, it is of great benefit to brand image and strengthen user loyalty. Social media marketing helps to attract attractive discounts and appropriate publicity methods to maximize the effect of activities. Social media platform is the most effective channel for brands to reach potential consumers, so almost every e-commerce brand will promote the Black Five Network One activity through social media accounts, and Glossier is one of them. Glossier forwarded a netizen's tweet during the Black Five last year. The netizen uploaded the Glossier eyebrow dye accidentally lost by passers-by and wrote: Those who lost this eyebrow dye must regret not stocking it last year! The brand forwarded this tweet and skillfully matched it with the discount information of Black Five and the deadline of the event, and carried out a wave of interesting publicity. Overseas brands can also follow Glossier's example and promote the Black Five Network No.1 activity through interesting and funny content. Perhaps this memes is very suitable: at the same time, don't forget to attach accurate discount information and activity time to better guide consumers to place orders during the activity. In addition to basic discount promotion, brands can also use online celebrity marketing to expand their activities. For example, FentyBeauty promoted the Black Five activity last year through the beauty blogger theplasticboy, which has 65,438+065,438+000,000 fans in Tik Tok. Fenty's cooperation with online celebrities is still too naive for Wal-Mart. In 2020, Wal-Mart launched the AR filter with the theme of Black Five in Tik Tok to promote the Black Five activities. The design of the filter is a flashing black five-pack, and eventually different products will appear. With the help of this filter, Wal-Mart launched a theme challenge #unwrapthedeals, and invited some Tik Tok internet celebrities to build momentum for it. The filter challenge itself is very interesting, and online celebrity marketing provides an excellent exposure opportunity for it. This topic gained 6 billion views during the Black Five Network No.1 activity that year, and also successfully helped Wal-Mart reach potential consumers and improve brand awareness. In marketing, overseas brands can try to make more interesting content, and they can also use the influence of online celebrities and UGC content to drive the exposure of activities. The latter can not only bring sales, but also further enhance brand influence. After reading the above, are you confident in the marketing of the first shopping season of Heiwu Network? 1 1 month is coming, and you may still have time to prepare the content. If you want to go up a storey still higher with the help of online celebrity marketing and make the activity effective, you can seek help from SocialBook, which has rich resources and marketing experience in online celebrities!