How to write a sponsorship proposal

How to write an investment plan? From what aspects should I write, let’s take a look at the editor’s sharing today.

The main contents of the investment plan include: 1. The theme and background of the event; 2. The purpose of holding the event; 3. The time and place of the event; 4. The objects and participants of the event; 5. Activities Method; 6. Activity content; 7. Specific process of the activity; 8. Activity organizer or person in charge; 9. Activity significance.

About Investment Proposal Sample 1

1. Introduction of the Sponsor

The Diligent Work-Frugal Society of the School of International Economics and Trade of Guangdong University of Foreign Studies, referred to as Economic and Trade Diligent and Thrifty, is for the students of the college , with the purpose of providing a service platform and spiritual home, and actively assisting work-study students in their life and study.

We have a dedicated talent pool that operates efficiently and reasonably. We can recruit many talents for this "We Are Together" public welfare activity plan solicitation competition and provide many excellent public welfare activity plans.

The slogan of Economics and Trade is: Strivefordreams! All along, Economics and Trade has maintained the tradition of carrying out excellent quality activities: In November 2007, in response to the college's spirit of "learn to be grateful and learn to be moved", the College of Economics and Trade was organized The "Love Warms the Soul, Moves Guangzhou Foreign Language School" class gratitude culture construction series competition has attracted widespread attention both inside and outside the school, and the event has been held annually to this day. In May 2008, E-Commerce Qinjian cooperated with more than ten companies and institutions including Guotai Junan Securities Co., Ltd., China Life Guangzhou Branch, Allianz Life Insurance Co., Ltd. Guangzhou Branch, AIA Guangzhou Branch of the United States, and China Construction Bank to hold A part-time job fair for internships and part-time jobs at Guangzhou Foreign Studies University provides part-time internship positions for students who are part-time students in work-study programs. It will be implemented in a practical way to help students in need. In November 2008, Shunying welcomed the establishment of the first Alumni Association of the School of Economics and Trade, and assisted the school in organizing the Economics and Trade Alumni Forum "Dialogue with Corporate Executives - On the Qualities Required by Contemporary College Students", and invited economic and trade alumni including Mr. Xu Yaoliang, a member of the U.S. Presidential Roundtable. The college's respected alumni and classmates launched a diversified exchange on the development of college students, and the response was enthusiastic. Half a year after the Wenchuan Earthquake, Qinjian held a "Wenchuan Earthquake Half-Year Memorial Ceremony" to mourn the dead and inspire people at the same time. In November 2009, our association hosted the large-scale school-level event "Nanhu CITS Maldives Cup", which reflected the diversity of economic and trade thrift activities and increased the association's influence and visibility. Since the inception of the interview and research activities for Qinjian service customers in March 2010, Economic and Trade Qinjian has successfully communicated and cooperated with many well-known merchants, carried out activities such as lectures, exhibitions and sales, and received many praises.

2. Activity background:

Since the reform and opening up, China's economy has continued to develop, and many people have lived a well-off life. However, there is still a group of people who are lonely, helpless, and need our help. They are vulnerable groups in society - out-of-school children, lonely elderly people, etc. At the same time, rapid economic development has also brought about many environmental problems, and various disasters caused by environmental degradation have seriously affected many people's lives.

The Diligent Work-Frugal Society of the School of International Economics and Trade, Guangdong University of Foreign Studies, in line with the purpose of "diligence and thrift will always stand by those in need", launched a competition for the collection of public welfare activity plans with the theme of "We are together" , hoping to awaken everyone’s idea of ??doing charity and get them to take action to help more people in need.

3. Purpose of the activity:

The Work-Study Society of the School of International Economics and Trade of Guangdong University of Foreign Studies hopes to collect photos and participate in public welfare activities through a photo exhibition and a competition with the theme of "We are together". , to make everyone pay more attention to public welfare activities, and take action to participate in public welfare activities, creating a public welfare atmosphere in the university and helping those in need around them. On the other hand, this event can not only increase your company's visibility, but also establish a good image for your company.

4. Activity theme:

"We are together" public welfare activity program collection and selection

5. Activity format:

( 1) Photo exhibition to promote public welfare activities

(2) Solicitation of public welfare activity plans

(3) Preliminary competition of public welfare activity plans

(4) Semi-finals of public welfare activity plans< /p>

(5) Implement the winner’s charity activity plan

6. Activity location

School Road (photo exhibition and publicity) classroom (rematch venue)

7. Publicity methods

(continued from the above table)

8. Market analysis

Since the reform and opening up, China’s economy

< p>The economy continues to develop, and many people have led a well-off life. As a result, when material life was relatively stable, people began to pay more attention to charity. If businesses start with charity and establish an excellent brand image and a proactive company culture among the masses, they will be more easily accepted by consumers. Consumers will also be more willing to choose products from merchants with a good image. The intangible assets of the merchant will be significantly increased, which will give the merchant an advantage in the fierce business competition, laying a solid foundation for the merchant's long-term development.

(1) Feasibility of the organizer:

Our College of Economics and Trade is the largest college with the largest population in Guangzhou Foreign Studies University. Moreover, all departments in the college are very active and can always bring the entire school to activities together. Moreover, we have quite frequent contacts with other universities in the university town, and we will be able to invite students from other departments to participate. Moreover, the event we hold this time is so meaningful, tens of thousands of participants will not be a problem.

(2) Time feasibility:

Now is the beginning of the new semester. Everyone has plenty of spare time and has enough time to care about activities other than studying. And can actively participate in it. And precisely because they have a lot of spare time, students have very strong spending power at this time. Merchants make publicity at this time, and the effect of publicity will be reflected quickly.

(3) Feasibility of event format:

The charity event planning competition we organized this time is to cater to the needs of social development. Merchants can also obtain intangible assets from it, which facilitates them to occupy the consumer market.

All in all, the benefits that merchants can gain from this event far outweigh the costs. It can be seen that this activity is feasible.

9. Budget

10. Remarks

(1) Sponsorship of other materials mentioned in the plan can be decided after consultation with your company Method;

(2) During the event, your company can send a person in charge to the site to inspect the progress and effect of the publicity work;

(3) After the event, if the merchant needs it, We can provide your company with feedback on publicity work;

(4) If your company is unclear about the details of this event, we will have a dedicated person provide detailed answers to your company

11. Contact Information

Address: Guangdong University of Foreign Studies, Xiaoguwei University Town, Panyu District, Guangzhou

Unit: Work-Study Society, School of International Economics and Trade, Guangdong University of Foreign Studies

< p>Contact person: Zheng Yanni 15989134123 Chen Ziyang 15899973825

Guangdong University of Foreign Studies

School of International Economics and Trade

Work-Frugal Society External Relations Department

< p>About investment proposal sample 2

Chapter 1 Project Positioning

1. Unified publicity caliber

1. General spirit of publicity

Shengze Urban Commercial New Wealth Center

2. Project status

In compliance with the new development trend of Shengze City and the Oriental Silk Market, it came into being. Sheng's Group has made great contributions, and the government first recommended it, making it the top priority of the ten key projects.

3. Project Significance

Seize the core location of China's Oriental Silk Market, and together with Shengze Plaza, build a new commercial supporting center and landmark building complex in Shengze City, breaking through Shengze’s traditional business model leads the comprehensive upgrade of Shengze’s urban commerce.

4. Project market positioning

Integrate the essence of modern real estate and commercial operation concepts, learn from and absorb the successful experience of domestic and foreign commercial streets, and integrate international business models and Shengze’s local culture. Create a new and all-round commercial stage for the people of Shengze and domestic and foreign merchants that is synchronized with Shanghai and Suzhou, and create the first commercial street in Shengze where internationalization, localization, and professionalization integrate and interact!

5. Basic situation of the project

With a construction area of ??nearly 100,000 square meters and a commercial street of more than 400 meters, it integrates world-class large supermarkets, famous home appliance stores, digital plazas, professional department stores, entertainment and leisure, A mid-to-high-end shopping mall integrating catering, business offices, and hotel apartments will gather thousands of people, logistics, capital flows, and information flows, and will become the true core business district of Xin Shengze.

2. Investment Positioning

As the only mid-range shopping mall in Shengze and its surrounding areas, we focus on attracting brand merchants with brand awareness, regular business operations, and good operations to satisfy the public. All-round consumer demand.

3. Business positioning

Absorb the essence of the business planning of China’s famous streets and combine it with Shengze’s consumer culture, with various brand stores, hypermarkets, catering and entertainment as the core. Rich and reasonable business formats have been planned, including various brand stores, specialty stores, themed department stores, electrical appliance stores, supermarkets, bookstores, etc. Adopting a diversified business model and a one-stop commercial pedestrian street (open shopping mall) to meet the consumer needs of people from all walks of life.

Chapter 2 Investment Strategy

1. Business format design and business positioning strategy

Accurate and differentiated business positioning is the reason why pedestrian streets win the competition.

The development and operation of Dongsheng Pedestrian Street must always adhere to the advanced concept of "new architectural form, new consumption environment, and new business combination".

In terms of business combination, we must firmly grasp the local consumer demand tendency and consumption characteristics, highlight the key points, diversify the business formats, and combine them organically. Resolutely abandon business formats that are not suitable for local consumer culture!

Thus, we have determined that we will focus on various brand stores, hypermarkets, catering, and entertainment, anchor stores, and sub-anchor stores (large stores). Accounting for about 50%, catering, entertainment and leisure (small stores) account for about 30%, and brand stores account for about 20%.

2. Store investment strategy

Taking into account the different characteristics of anchor stores, sub-anchor stores, international famous brand stores and other brand investment, we formulated the strategy of "first determine the anchor store, and then comprehensively attract investment." "Basic strategy. During the implementation process, anchor stores, international famous stores, catering, and entertainment must attract investment in advance, and other projects will be carried out later.

3. Tailor-made comprehensive store opening solutions for customers

Under the guidance of this strategy, the investment team trained by professional trainers flexibly adjusts and implements it according to the actual situation. Rental Policy. For example, we can provide tailor-made solutions to different types of tenants based on their different needs; properly arrange the floor locations and mutual locations of each tenant so that they can be relatively successful and mutually beneficial, rather than Interfere with and weaken each other; put forward requirements for tenants based on the overall market positioning and business mix, and assist them in adjusting, improving and improving the positioning, grade and other qualities of their new stores in Dongsheng Pedestrian Street.

IV. Project publicity and promotion strategy

In terms of market publicity and promotion, the "integrated promotion strategy" will be implemented to provide strong support for investment promotion work.

One is media promotion, and the other is investment promotion activities.

The key investment promotion activities are as follows:

Investment promotion conference and anchor store signing ceremony, investment promotion results conference, project promotion meeting, construction node celebration meeting, etc.

5. Investment Promotion Progress, Quality, and Cost Strategy

In order to implement the investment promotion plan and achieve the goal of being faster, faster, more cost-effective. We strictly control the progress, quality and cost of investment and have unified control. Adopt a time schedule to control progress; carefully select merchants based on business layout and market positioning, focusing on attracting brand merchants, powerful merchants and specialty merchants to control quality; carefully calculate investment expenses, and take the following measures to unify investment expenses Arrange and scientifically distribute.

1. The investment task indicators are broken down into people, and the costs are broken down into people.

2. Use key investment fees in a concentrated manner to avoid piecemeal use.

3. Focus on ensuring the salary and reward management of outstanding investment talents.

4. Pay attention to major customer investment and relationship investment, and give preference to fee arrangements.

5. Carefully planned media promotion plan to achieve accurate and effective communication and maximize value. Resolutely avoid the misuse and waste of publicity expenses.

Chapter 3 Investment Promotion Stage, Investment Promotion Objectives and Time Arrangement

1. Stage Division

Investment Promotion Preparation Stage, Main Store Investment Promotion Stage, Comprehensive Investment Promotion Stage, Operation There are four stages of adjustment.

2. Investment target

Since the merchants in the pedestrian street need to be constantly adjusted and optimized, in principle, the investment work does not end when the number of people is filled. But in order to clarify the direction, the specific goals are as follows:

1. By December 2006, the investment promotion for the main stores and sub-main stores (large shops) in the pedestrian street has been basically completed, and 70% of the small shops have been completed.

2. As of May 2007, the investment promotion task has been basically completed.

3. As of the end of May 2007, merchants began to decorate and prepare for the opening of the street. Strive for the end of August to ensure that the streets will be open in September.

3. Time schedule

It is specific and executable. In terms of time schedule, the time period involved in this plan is: starting from May 2006 to opening in 2007.

Chapter 4 Organizational Structure

1. Project Personnel Recruitment

No matter how big the project is, it is still done by people, and the human factor plays the most important role in project investment promotion. Therefore, recruiting, selecting and training a large number of investment elites and building a strong investment team are the core tasks in the investment preparation stage.

Currently, 3 new people have been hired, including one investment manager, one investment specialist, one planner, and a designer transferred from a commercial company to form a second investment department, but this is far from enough. Through various channels such as the Internet, we are looking for more professional and high-quality investment recruitment personnel with rich industry experience and a large number of customer resources. The goal is to form a professional team of about 10 people (excluding investment center personnel).

A team needs not only specialization, but also integration. Therefore, team training is particularly important.

The goal is to equip the entire team with a complete project knowledge structure, excellent team execution and a consistent value orientation. The training content is as follows:

1. Five cores Concept training.

2. Team execution training.

3. Project knowledge training so that team members have a clear understanding of the project.

4. Training on investment skills, including answering the phone, reception language, negotiation strategies and negotiation skills, etc., to cultivate and improve the investment ability of team members.

5. Training on investment etiquette and investment system (language arts, description of investment system and contract interpretation, etc.).

2. Establishment of investment promotion structure and investment mechanism

In terms of personnel recruitment and establishment of investment promotion structure, we all follow the principles of elite, streamlined and verticalization, with the aim of minimizing personnel. , the command and execution system is simplified and efficiency results are maximized. To save investment costs and improve work efficiency. The investment promotion structure and personnel responsibilities are as follows:

Main job responsibilities of investment promotion personnel

(1) Investment Promotion Department is mainly responsible for the investment promotion work of the main store: 1 person

( 2) The second investment department is mainly responsible for the investment promotion work of catering and entertainment: 3 people

(3) The third investment department is mainly responsible for the investment promotion work of department stores and clothing categories: 2 people

(4 ) The fourth investment department is mainly responsible for comprehensive investment promotion work: 2 people

(5) The planning department has two tentative members, who are mainly responsible for the planning of investment promotion, the formulation and execution of media plans, and the planning, writing and design of investment promotion copywriting. One planner and one designer. According to development needs, when the pedestrian street opens, it is necessary to add another planner.

(6) This structure is for the organization in the early stage of opening, the opening preparation period and the opening operation period. It will be reported to the Human Resources Department 3 months in advance.

The establishment of the investment promotion mechanism is to form a humanized institutional management atmosphere in the investment promotion team, with rules to follow and clear rewards and punishments. It emphasizes both individual contribution and team spirit. Establish a series of management systems.

(1) Establishment of reward policy for investment personnel

(2) Establishment of punishment policy for investment personnel

(3) Establishment of daily management standard system for investment personnel etc.

Chapter 5 Investment Promotion Materials

1. Investment Promotion Manual (existing) and Investment Promotion Instructions

2. Lease Contract

3. , Entrusted operation contract

IV. Rent confirmation letter

V. Investment authorization letter

VI. Investment process table

VII. Investment copywriting

8. Check-out application form, etc.

9. Power of attorney, etc.

Chapter 6 Investment promotion methods, determination of target customers

1. Investment promotion methods:

1. Project investment conference

2. Project promotion meeting

3. Large-scale retail chain meeting

2. Target customers

Main stores

1. Supermarkets: Carrefour, Tesco, RT-Mart, Trust-Mart, Wumart, Century Lianhua, etc.

2. Home appliance stores: Gome, Suning, Yongle.

3. Department stores: People’s Shopping Mall, Shilu International Mall, Shenzhen Rainbow Department Store, Intime Department Store and famous department stores in the Yangtze River Delta region.

Secondary main stores

1. Popular stores: KFC, McDonald’s, Starbucks, Haagen-Dazs, large-scale Chinese restaurants, mass-market KTV, etc.

2. Digital plaza, bookstore, sports world, discount store

3. Cinema hall and adult video games

3. Establishment of third-party investment network platform

Tashan Stone can be used to attack jade. Therefore, establishing a third-party investment network platform can get huge information support, save a lot of manpower, publicity and promotion costs, and speed up investment. Building a third-party investment network platform can be achieved through these channels.

1. Professional investment website

2. Professional real estate trading platform

3. Industry associations and government investment agencies

4 , Establish strategic partnerships with commercial project investment departments with different positionings to achieve a win-win situation of maximum sharing of resources.

Chapter 7 Publicity Strategy

Large-scale themed investment promotion activities, combined with all-round three-dimensional media platforms (TV, newspapers, Internet, radio) for publicity and hype, are the "keywords" for pedestrian street investment promotion. nuclear weapon".

1. Investment press conference

2. Project promotion meeting (referring to regional centralized project descriptions and negotiation meetings for a certain number of interested merchants)

3. Signing ceremonies for anchor stores and sub-anchor stores with certain brand awareness and influence, such as KFC, Carrefour, Gome, Yongle, and Rainbow Department Store.

4. Periodic investment results conference

5. Large-scale retail chain meeting named after the project

6. Important nodes of the project (capping, completion, etc. ) Completion and Opening Ceremony

According to the current project investment situation, investment press conferences, project promotion meetings, and signing ceremonies are planned to be held from June to August. Other activities will depend on the specific development situation. The specific planning and execution plan for the event will be written after it is finalized.

Chapter 8 Investment Expenses Budget and Rent Suggestions

1. Investment Expenses

Personnel travel expenses, business reception expenses, publicity expenses - advertising and investment activities Fees and investment personnel commissions.

The total investment cost is 10% of the annual rent, which is about 2.3 million. Among them, the commission for investment personnel is 4%, travel and entertainment is 2%, and advertising and public relations gift fees are 4%.

2. Rent Suggestion Plan

Based on the local rental situation in Shengze, the current business conditions around the project, and combined with our market positioning, our rental level is determined to be around the upper-middle level.

Chapter 9 Investment Policy Suggestions

1. Payment method: divided into two situations: small shops and large merchants

1. Small shops: down payment (deposit) three months' rent), and the remaining rent will be paid upon signing the lease contract.

Large merchants: determined by the group leaders based on the negotiation situation.

2. Small shops pay every six months, with a one-month deposit. The next payment must be paid one month in advance.

2. "Open the rent at a high price and collect it at a low price"

The level of rent directly affects the interests of both the merchant and us. It also reflects the value of the characteristic street location and the grade and quality of the shops. , when determining the rental price in the market launch stage, it is recommended that the rent should be set at a high price and at a low price, that is, the rent should be set at a higher level in the first three years, and then through preferential policies such as rent exemption and property management fee exemption, the price should be adjusted to the surrounding rental price. After three years, the rent will be based on market conditions and the market rental price after three years will be determined.

About how to write an investment proposal

First, why should we invite investment? What is the fundamental value of the investment project?

In today’s business environment, any All goods and services must have market value. For investors, they invest in order to pursue maximum returns. For customers, it is very important whether the services and products provided by merchants have real value. This is the key to the success of any investment promotion project. Dr. Mancuso once asked questions to the Chinese audience in many speeches. The question he asked was: When we run a business, please list the most important factor so that the business can gain real meaning. success. Most of the answers we got from the Chinese audience were: capital, talent, management, preferential government policies, etc. Dr. Mancuso’s answer is that although those factors are important, one of the most fundamental determinants of business success is “who are your customers” and what are the needs of your customers? Therefore, our investment letter The most fundamental content should be written around the needs of your customers.

Second, what are our advantages in attracting investment? Why are our projects most worthy of foreign investment?

Although our country’s provincial and municipal governments all include There is market analysis or forecast content, but most of the market analysis and forecasts in domestic project investment proposals are general static analysis of the market. There are often some investment brochures that exaggerate the description of the market and exaggerate future economic benefits without systematic and rigorous market research and lack of complete and scientific data analysis. Investors are extremely concerned about market analysis and evaluation, because whether the market analysis is accurate will directly affect their economic benefits and expected strategic goals after investment.

Third, can our investment projects stand the test of time?

In today’s market environment, competition is extremely fierce and science and technology are developing explosively. Various products and services are emerging in endlessly. If you are not careful, your products and services may become eliminated in the competition. Such examples abound, both in China and the United States. In fact, investors attach great importance to the timeliness of investment. Therefore, in the process of attracting investment, especially in our investment proposals, we must make objective and clear analysis and evaluation of this. This is not only responsible for investors, but also of great benefit to us investors themselves.

Fourth, we must truly understand the methods and procedures of asset and financial analysis in China and overseas.

In our investment letters and business plans, finance and financial analysis are our weakest areas. Our understanding of finance and finance is often very different from what investors are used to. We often see overseas investors constantly asking China to produce financial statements or related information of one kind or another. China also does its best, but often, In the end, the financial information provided by China failed to meet the needs of investors, which led to the termination of the cooperation between the two parties.

Therefore, our suggestion is: if we want to successfully attract investment, during the operation process, certain links must be completed with the help of professionals. Investment analysis is a highly professional field. In this regard, we need to use the professional knowledge of professionals to clearly describe our investment expectations and financial arrangements. What needs to be emphasized is the need to use professional English to express information that investors can understand. This will involve translation costs, but this money is often not saved.

In short, attracting investment is itself a complex and highly professional system project. We must make planned and systematic use of professional resources from all parties to cooperate with us in completing the investment promotion work, so that we can get twice the result with half the effort and successfully complete the investment promotion work.

In addition, we can search for many samples of investment brochures from bookstores or the Internet. The samples can provide us with some formal help, but in the final analysis, we must answer or discuss the questions raised above. Only after convincing ourselves can we convince investors.

Finally, I would like to stress that when you write an investment letter, you must pay attention to the fact that no matter how beautiful the project is, foreigners like you to use data to make arguments, rather than the beautiful words we are used to. Use text to describe. Do not make spelling or grammatical errors in formal investment documents. Foreigners are particularly disgusted with such low-level mistakes. In fact, the investment letter also represents an image of our country's enterprises or government. For us, such mistakes are not just a matter of face.

The above is what the editor shared today, I hope it can help everyone!