Experiences of China Unicom’s corporate culture

Slogan interpretation

“Let everything be connected freely” reflects that China Unicom can satisfy people’s desire to communicate freely with the outside world and help people communicate and obtain information anytime, anywhere and in a variety of ways. Functional requirements for information.

"Let everything be connected freely" reflects China Unicom's commitment to using modern communications and information services to satisfy people's desire to "have everything they want, have everything they want come true, and everything goes smoothly" and their desire to "socialize, belong, and enjoy life." The emotional needs of "people respect" reflect the company's brand value by satisfying people's higher-level spiritual needs.

“Everything” embodies “broadness”, “freedom” embodies “smoothness”, and “connectivity” embodies “harmony”. "Let everything be connected freely" fully embodies China Unicom's social responsibility and commitment to human harmony by serving the society with modern communications and information services, uniting all forces in society, and following the principle of "openness, cooperation, and win-win". Pursue.

Logo interpretation

Chinese red: the national flag color, represents enthusiasm, unrestrainedness and vitality, and is the most representative color of China complex. Red, which symbolizes happiness and good luck, increases the affinity of the corporate image and gives people a strong visual impact, which is consistent with the corporate positioning of vitality, innovation and fashion.

Ink black: the most inclusive and cohesive color, a symbol of nobility and stability. The combination of red and black has a visual aesthetic of stability, harmony and tension.

The red double "i" is the finishing touch. It not only resembles two people communicating at any time and anywhere, highlighting the brand spirit of "let everything be connected freely", but also cleverly forms an auspicious spike in the vertical combination. The shape strengthens China Unicom's auspicious and happy image in the minds of customers.

i: Pronounced the same as "love", it extends the brand concept of "heart to heart, breath to breath"; the English meaning of "I-i" and "information-information" caters to "customer-centric" marketing model and the overall brand marketing idea of ??"providing integrated communication and information services to customers".

China Unicom's corporate logo evolved from the ancient Chinese auspicious graphic "panchang" pattern. The looping lines symbolize the orderliness of China Unicom as a modern telecommunications enterprise, the smooth flow of Schindler, and the endless and long-term development of China Unicom.

The logo shape has two obvious "hearts" connected up and down. It vividly demonstrates China Unicom's communication and heart-to-heart service purposes. It will always consider users and be heart-to-heart with users.