It's not just LEC SPORTFIVE that established the League of Legends sponsorship matrix for Nestle Kit Kat.

Under the impetus of SPORTFIVE/ lagardere Sports, the global iconic chocolate brand Nestle KitKat expanded its cooperation with Riot Games, the copyright owner of League of Legends, and became the official partner of League of Legends Champions League (LEC) and European Masters, and reached cooperation with League of Legends European League (LCL) and 65,438+02 League of Legends European regional leagues. Based on the previous successful cooperation, Nestle KitKat took this opportunity to further fulfill the brand's long-term commitment in the field of e-sports.

Echo Li, Managing Director of SPORTFIVE Greater China and Senior Vice President of the World, said: "After helping Nestle KitKat open the door to e-sports marketing through the LEC Spring Competition in 2020, SPORTFIVE is honored to promote the cooperative relationship between Nestle KitKat and fist games to upgrade again, which is an important milestone for us in the e-sports industry. In the future, we will continue to create creative and imaginative e-sports marketing, have in-depth dialogue with e-sports fans and expand the global e-sports business map. "

As the exclusive global business partner of LEC, SPORTFIVE helped Nestle KitKat to set foot in the field of e-sports for the first time in 2020, and reached a cooperation with LEC in the spring and summer competitions, which opened the first year of brand e-sports. With the theme of "because every champion needs a rest", SPORTFIVE launched a series of creative advertisements for Nestle KitKat, and also launched the official e-sports account of Nestle KitKat on Twitter, which deeply interacted with fans and potential consumers in an e-sports tone. In 202 1, SPORTFIVE helped Nestle Kit Kat and LEC to continue and upgrade their cooperative relationship, and extended the game content to each player's daily life with "mission control" as the story line.

The multi-faceted partnership between Nestle KitKat and Fist Games is promoted by SPORTFIVE, and the e-sports marketing creativity is activated by build a rocket, the e-sports consulting and activation agency of SPORTFIVE. In March of this year, SPORTFIVE officially completed the acquisition of build a rocket, and took this opportunity to continuously consolidate its position in the global e-sports market.

Georg Fischer, marketing manager of nestle KitKat EMEA, said: "I am very happy to get the support of the professional e-sports team of SPORTFIVE, and nestle KitKat will expand its successful cooperation with fist games and raise it to a new level. Nestle KitKat has always pursued a clear e-sports market strategy and really touched the e-sports community through all-media channels. At present, the brand marketing potential in e-sports and games is huge and has not been fully developed to a large extent. "

Zenep Genkaga, senior business development manager of fist game EMEA e-sports, said: "I am very happy that Nestle and LEC have once again expanded their cooperation and joined the sponsorship of the European Masters. Nestle KitKat has made marketing activation around LEC, created many creative scenes, and become one of the most important brand partners in the European e-sports industry. As the cooperation expands to more language markets in Europe, we will join hands with Nestlé KitKat to create more meaningful moments and fascinating content for e-sports fans around 12 League of Legends European Regional League. "