A brief discussion on how to do a good job in publicizing the third economic census

The targets of this census are all legal entities, industrial activity units and self-employed households engaged in the secondary and tertiary industries in my country. The content includes the basic attributes of the unit, employees, financial status, production and operation conditions, production capacity, raw materials and energy and major resource consumption, scientific and technological activities, etc. The economic census is a large-scale, complex and systematic survey of national conditions and strength, involving a wide range, diverse census objects, high technical requirements, and difficult organization and coordination. Therefore, how to carry out the economic census publicity work from beginning to end and obtain the support and cooperation of legal entities, industrial activity units and individual industrial and commercial households plays a vital role in the entire economic census work. Whether the publicity work is in place and effective is directly related to whether the census can be implemented smoothly and effectively, and directly related to the quality of the census data. Based on past census experience, the author puts forward some opinions for your reference. 1. The Importance of Economic Census Publicity Work The experience of previous censuses shows that publicity work is the pioneer of the census work and an important part of the census work. The Economic Census is not as well-known as the Census. People are familiar with but vague about the concept of the economy. Most people think that the economy is “related to money.” If it is not publicized, few people will understand its true meaning, let alone Some people know that it has a close connection with themselves. Therefore, we must repeatedly explain to the masses through publicity what the economic census is, its purpose and significance, and let everyone understand that the economic census is a large-scale survey of national conditions and national strength organized by the state, and is used to study and formulate the national economy and When providing information basis for social development planning, the confidentiality principle of the economic census must be repeatedly explained to the public, and all economic data provided by them must be repeatedly explained to the survey respondents that all economic data they provide will never be released to the outside world, so as to eliminate the doubts of the survey subjects as much as possible and gain their trust. , so that they actively cooperate with the investigation work and truthfully declare the various data of the economic census, thereby ensuring the data quality of the census. 2. Main problems existing in previous economic census publicity work (1) Difficulties in raising funds. The specific work of the economic census is carried out by governments at the county (district) and town and street levels. Census funds are burdened at different levels. Insufficient fund raising also limits the development of economic census publicity work, resulting in low enthusiasm of personnel and a formality in publicity, which makes the economic census a mere formality. Economic popularization work cannot be carried out smoothly. (2) The subjects of the economic census are complex and the cooperation among survey subjects is low. The economic census involves the business secrets of various units and the operating conditions of self-employed individuals. Many units and self-employed households are afraid that the census will be linked to industry, commerce, and taxation, which will harm their vital interests, especially some sensitive issues such as financial status, production, etc. Regarding issues such as business conditions and production capacity, some units are resistant to the economic census and are unwilling to tell the truth, and many self-employed households will refuse to be admitted. Although they have gone through a lot of publicity and explanation work, it is still difficult to dispel their concerns. They are afraid that after the census, the industry, commerce, and taxation will use the census registration data truthfully declared to settle accounts after the autumn, and impose fines or pay back taxes. All these concerns have caused the census publicity work to fail to achieve the desired results. (3) The economic census has diverse industries and different levels, and the publicity is not highly targeted. In the past, the publicity work of the economic census blindly and one-sidedly pursued the sensational effect of the whole society, while ignoring the wide range of fields and industries involved in the economic census, the different nature of each industry, and the different qualities of the personnel. Without formulating a targeted publicity plan based on the actual situation, it is difficult to eliminate the emotions of census objects, especially some small traders, that they do not understand, trust, accept, and even resist. It cannot truly relieve the ideological concerns of some census objects. (4) The economic census work is complicated and the publicity work lacks long-term planning. The economic census is a major social system project. The entire work is divided into four stages: preliminary preparation, census registration, data processing and development and application. There are many different tasks in different stages. Taking preliminary preparation as an example, including organization establishment , funding implementation, census pilot, two-member selection and training, inventory, household registration and other stages. Different stages have different work priorities, and each stage requires publicity to create a good social environment for all work. In the past, the economic census did not formulate publicity plans in stages according to the overall arrangement of the census. It was only during the publicity month. After a while of publicity, the propaganda work ended hastily. There is a disconnect between the intensive census work and the publicity work, which makes it difficult for the publicity work to be in-depth and lasting, and to penetrate the brains and hearts. The conduct of the census work does not create a good social atmosphere. (5) The publicity method is single and the publicity effect is poor.

In the past, economic census publicity was mainly based on traditional methods such as hanging slogans, pulling banners, and distributing promotional materials. In today's society, various commercial surveys and publicity are gradually increasing. Dazzling advertisements and promotional materials are flooding the streets and alleys, filling every aspect of people's lives. After receiving the leaflets, many people throw them into the trash without even looking carefully. box. Therefore, this traditional publicity method is difficult to attract people's attention and cannot achieve good publicity effects. 3. Several suggestions for effectively strengthening the economic census publicity work (1) Funding implementation is a guarantee. The economic census is a huge social systematic project, covering a wide range and many industries. However, many survey respondents lack overall and long-term concepts, lack a sense of social responsibility, and therefore have low awareness of cooperation with the census. To this end, it is necessary to strengthen the attention of government leaders on publicity work. Through reporting work and other methods, leaders should be able to grasp the importance of economic census publicity work in a timely manner, incorporate publicity work into important agendas, promptly solve difficulties such as insufficient publicity funds, and give full play to news The role of publicity agencies. Call on all town and street governments to set up publicity teams, assign dedicated personnel to take charge of publicity work, formulate publicity plans based on local actual conditions, and publicize economic popularization knowledge to thousands of households, creating a certain sensational effect and laying a good foundation for the development of economic popularization work. . (2) Formulate a publicity plan and implement publicity in stages. The economic census is a arduous task. The publicity work must be realistic and pragmatic and tailor-made based on the actual situation of each place. It must highlight its own distinctive characteristics and grasp the correct direction of public opinion. It is necessary to fully mobilize the enthusiasm of grassroots census agencies, formulate a compact publicity plan, proceed step by step according to the plan, and highlight the key publicity work at each stage. For example, in the early stage of the economic census, it is necessary to focus on publicizing the purpose, significance and methods of the census, so that census objects understand the census, clarify their responsibilities and obligations, and dispel their concerns; during the census registration period, it is necessary to focus on publicizing the laws, regulations and basic laws and regulations related to the census. Requirements to let census targets know that they must cooperate with the census in accordance with the law and report data truthfully. In terms of publicity forms, we must constantly update publicity methods, regularly submit publicity materials, understand and grasp the effects of publicity in a timely manner, carry out targeted publicity work at all stages, and create a good social atmosphere for the smooth development of economic popularization work. (3) Seize the focus and innovate the form of publicity. The economic census is the focus of attention of the whole society. In order to enable the census objects to cooperate with the enumerators in filling out the census data in a timely and accurate manner in accordance with the law, it is necessary to grasp the focus and focus on the places where town units and individual industrial and commercial households gather. It is not only necessary to learn from the original traditional publicity methods, such as hanging banners, posting slogans, and distributing leaflets, but also setting up information desks in places with a large flow of people on market days, and repeatedly broadcasting economic knowledge through loudspeakers. It is also necessary to innovate new propaganda methods, enrich propaganda carriers, give play to the leading role of mainstream media, and make full use of the propaganda role of newspapers, television, telecommunications, Internet and other media, especially government-controlled propaganda media. Census knowledge columns should be opened in some local newspapers and publications, and a census column should be inserted after the news broadcast on local TV stations or during some prime times to introduce relevant census knowledge and laws and regulations. Slogans can also be carried out in the form of large subtitles or moving subtitles. publicity. Use the mass sending service function of China Mobile, China Unicom, and Telecom SMS platforms to send economic census blessing text messages to the masses. Areas where conditions permit can also carry out economic census knowledge prize-winning quizzes for the masses to stimulate people's enthusiasm for participation and make the economic census work deeply rooted in the hearts of the people. All in all, publicity work is the guarantee for the smooth development of the third economic census. We must treat it as a major event that faces the masses, participates in reform, serves the society, and serves the overall situation. As the census work continues to develop, the publicity work must also be coordinated and developed in depth in a scientific layout. The forms and contents must be diverse and constantly updated, so as to pave a smooth road for the smooth implementation of the economic census.