What brand does vivienne westwood belong to?

Of course it is the first line

British fashion designer, the "mother of punk" in the fashion industry. Born into a working class family from Northern England. She was once a prominent figure in the punk movement, and her achievements can be attributed to the inspiration and guidance of her second husband, Malcolm McRaven, the founder and manager of the famous British rock band "The Sex Guns". She gave rock music its typical look, with ripped or holed T-shirts, zippers, pornographic slogans, metal chains, etc., which have continued to influence it to this day. Together with McRaven, she opened her first clothing store on London's King's Road, called "Rock It," which specialized in clothes worn by street teenagers. Their store subsequently changed its name several times and specialized in making clothing for rock musicians and punks. Creativity and rebellion have always been at the center of her life. Thanks to her promotion, punk culture had a revolutionary impact on high fashion. Because she gave a great blow to the traditional French high fashion with a completely negative and brutal way, and also won a place for British fashion in the international fashion industry, the Queen of England awarded her a gold medal. She remained a revolutionary costume designer. For many years he has been regarded as an alternative person in the clothing industry, with wild imagination and bold creativity. Her styles have become mainstream: asymmetrical T-shirts, cut and frayed raw edges, underwear worn as outerwear, bodysuits under crop tops, creni miniskirts, sheathed maxi skirts, drawstring styles Trousers, clog-style wedge heels…. She has influenced several generations of people and designers. She has also designed costumes for the movie "Leaving Las Vegas" and the operas "Threepenny" and "The Village."

Looking at the contemporary British fashion industry, Vivienne Westwood is a leader. She emerged in the late 1960s. She opened an avant-garde clothing store and used the scepter of anti-system, which attracted the attention of the world. The impression given by Britain is always two extremes: on one end is the British royal image, which is strict and orderly; on the other end is the punk with very lively body language, with colorful rebellious clothes and hairstyles. Westwood belongs to the unorthodox extreme. She is able to grasp the spirit of the times and incorporate rebellious elements into her works. Her style has become as quintessentially British as the Beatles' music, miniskirts and street fashion. Sensual attire, unrestrained appearance, graphic T-shirts with bloody patterns, fake leather knickerbockers, an attitude that is not bound by tradition, and an attitude of absolute resistance to the end, are the important elements of VIVIENNE WESTWOOD's interpretation of her personal brand, making ivienne Westwood like an avant-garde The ultimate representative, such as clothing flavored with Samp; annotation.

Even if you use words such as "decadent", "perverted", and "deviant" to describe Westwood's clothing, it is never an exaggeration. Because her clothes are of different lengths, weird and unorganized. The clothing really surprised the Western fashion industry. People can not compliment her masterpiece, but they can't help but be shocked by her unique design ideas. Regardless of whether Westwood's design is praised or criticized, people have to admit that her rare Her quirky and eccentric design ideas have contributed to today's clothing industry. Her design catered to the popularity of fashionable youth in the 1980s, especially the youth "punks" and "teddy boys" in London, making Westwood's clothing Becoming a world influence. Hayford commented: "She is the most influential designer in Britain in the past ten years. Her design ideas have fundamentally changed our concept of clothing." Although her design did not become a Paris fashion She dominated the fashion industry and failed to form a trend, but her influence was mainly conceptual. Her design concepts not only greatly impacted the traditional fashion industry, but also represented the radical younger generation. In a sense, she is like the Sixteenth Century Like Mary Quint in the 1900s, she gave the fashion world a violent impact.

Westwood comes from the south of England. She was born in 1941 in a small place called Dintwestle village. Her father worked in the machine shop of an ice cream factory. Although she was not born rich, her childhood was happy. Westwood was extremely intelligent and excelled in studies since she was a child. She won many scholarships in middle school. Later, her parents saved food. She was frugal and bought a post office job in the southern town of Harrow with donations, so her family moved south. Later, when she recalled her thoughts, she said, when I went to Harrow Art School to study, I was still completely working-class. She studied in Harrow. Luo studied at art school for one semester, studying gold and silver jewelry design. At that time, she dreamed of becoming a teacher. In order to enter a teacher training university, she first went to the Kodak factory to earn money, and then went to school to become a teacher. At that time, she thought, "I can She worked as a teacher and painted at the same time."

Soon, she got married and gave birth to a son, Benjamin. She liked painting, but did not like doing housework. In the end, she divorced her husband, which she believed led to the divorce. It was her husband who had a lazy mind. Westwood has never been the kind of person who follows steps. As a teacher, she was not the kind of person that the principal liked. Although the students liked her very much, she was not good at getting along with her colleagues. So, She had to design and make jewelry and sell it on the streets of Portobello. Through her brother, she met Malm McClellan, who had an important influence on her success. The two of them were like two wandering, swaying and crazy spirits. Electric current will produce strong lightning once they meet, and their similar interests finally brought them together. McClellan became her mentor and partner, and Westwood followed him in his thinking and became more and more convinced of anarchism.

In 1970, Westwood borrowed one hundred pounds from his mother and partnered with MacLellan to open a shop at 430 King's Road in London, behind which was a car garage named "Eden". At first , they sold recordings of swing music and the Rolling Stones in the 1950s. However, Westwood's interest was in clothing design, and soon her first clothing series came out. It was created after being inspired by the rebellious spirit of Western urban youth. People call it the "Teddy Boys" style, which has gained social attention. Her design completely breaks away from the traditional clothing characteristics, and combines various unimaginable materials and methods in an almost crude way. And it is precisely It is this weird and absurd form that has won the applause of the decadent youth in the West.

Westwood's design concept is the most absurd, the most bizarre, and the most original in the field of clothing. Sexual. In the late 1970s, her designs often used leather and rubber to create grotesque fashions, such as gyro-shaped pants that bulged like drums; huge felt hats that had to be wrapped with cloth on their heads; black leather T-shirts; Pirate-style crepe clothes were added with beautiful big trademarks. Even expensive fabrics were intentionally torn into holes or torn into strips to create "skydiving clothes." A bold approach in the early 1980s was to wear underwear outside, or even Wearing her bra outside her coat, and women's underskirts and trousers outside her culottes, she threatened to expose all the secrets at home to the world. Her crazy ideas often made foreign tourists' hair stand on end. She could even Make one sleeve long and one short.

to four feet, torn into pieces, pieced together with incongruous colors, and intentionally rough sewing threads. In short, these have become her design methods, or, in other words, design style.

West Wood's clothes are her pursuit of such a concept, rudely opposing the social politics of the time and resisting traditional formal clothing. Her clothes often make the wearer look like a group of victims after the Holocaust, but also like the soul. A martyr who achieved happiness and satisfaction. Therefore, Westwood is considered to be the most creative and courageous designer in London. Her leading idea is "Let tradition go to hell"! · Her crazy ideas also reflect In terms of constantly changing store names, in 1971, the store name was "Let it rock!" In 1972, it was changed to "Let's go, too fast to live"; then it was changed to "Young to Die", and in 1974 it was changed to "Sexy". She sells clothing made of rubber and various original materials for "Punk". In 1977, she changed the name to "Rebel", and she raised the banner of rebellion. She said: "Our interest is to think about rebellion, and we want to annoy the British with this... …".

In 1980, the famous "Doomsday" store was born. The reason why "Doomsday" has become a famous fashion store in the world today is because it is completely opposite to the French fashion store." "Fashion Store". Because everything in her store is absurd, with crooked stairs, clocks that run backwards, and weird clothes. The first series of "End of the World" is called the "Pirates" series, with The loose trousers with crepe edges that hang down to the knees, coupled with the rough printed tops in red, orange and blue, show a rough and debauched spirit. "Doomsday" soon became a sacred place respected by modern youth on King's Road in London.

In 1982, her second store "Mud Nostalgia" opened, selling various oils and colorful and strange cosmetics that "punk" youth liked to use to keep their hair upright. Westwood launched Weird costumes inspired "punks" on the streets, especially the "punks" and "burakumin" from King's Road and Hammersmith Palace.

As "punk" goes global, Westwood's popularity also increases Getting higher and higher. In the spring of 1983, Westwood went to Paris for the first time to hold a fashion show. The series she launched was called "Witch", which was a set of modern clothes that exposed the lower abdomen, where there were irregular patchwork of colored fabrics. , rough stitching, sloppy rags and various patches, this is an unprecedented "fashion". Although her challenge is unlikely to win the approval of the whole society, it has earned her the world's attention.

The main admirers of Westwood are the youth genre that has become popular in the West in recent years. They are dissatisfied with the status quo, oppose the government, and oppose tradition. They vent their extreme dissatisfaction and decadence in their clothing and behavior. Emotions and mockery of society. "Punk", which was popular in the 1980s, is the same youth genre as the "hippies" and "Teddy boys" in the past, but with different clothing. The "registered trademark" of "punk" is Indian They have a Mohican-style hairstyle, with both sides shaved and a short lock of hair standing on the top of their head. Westwood designed many hair dyes, hair care, and hair styling products for them. There are also strange cosmetic paints, green , green, and gold are all painted on the lips and cheeks; the clothing is even more so. Westwood's clothing exactly embodies and represents the needs of this youth culture. They express their political leanings with fancy clothes and hair. At this point, modern people have no different motivations for dressing than primitive people. In this regard, Westwood said, "Clothing is a way to express everyone. In 1981-82, her so-called New Romanticism style , is a kind of hobo-style clothing, "these clothes are for primitive exploration," she said, "I want to use my own approach to find romance." She tossed a frilly pirate shirt, satin wrapped around wool The underwear on the shirt was worn outside the Buffalo girl's clothing, which all conveyed her unconventional design concept.

In 1985, when masculine broad-shouldered women's clothing was popular in the world, clothes hangers in the London market A "new" style of skirt appeared, namely the nineteenth-century style stretch skirt introduced by Westwood. It seems that this kind of abnormal fashion is difficult to win people's welcome, especially today when people are pursuing naturalness and fit. , but this hoop-shaped skirt filled the windows for three months after London Fashion Week in October.

Westwood is an advocate of this skirt style. Of course she wears jeans under her stretch skirt or bubble skirt. She calls this skirt "another classical style" or " "The fitting sentiment of the new era". She said: "I never like clothes with big shoulders. Those are the things brought by Mugler." She also said: "Women are powerful. I don't understand why people want to make them look invisible." The shape of gender." In fact, her own designs are often capricious. Westwood used absurd, exaggerated, and inconsistent techniques to win the favor of modern youth, and she herself became a "punk" youth idol. icon.

Since she exhibited her work in London in 1972, she has established her unconventional clothing style. In the past three years, she has performed five times in Paris, and her work Appearing in Italy, Sweden, Norway, Belgium, the Netherlands, France and Japan, she has many followers in Japan. She uses the same absurd technique to design clothes that are either horribly tight or oversized and loose. She said proudly. : "Some people flatter me and say that it was my torn, oversized, and disfigured designs that inspired the Japanese. They were style collectors who came to the UK with cameras on their backs in the early 1970s. Japan, like the UK, is an island culture. It The development cannot but rely on other cultures."

The style created by "Armageddon", it should be said, is mainly based on their anarchist views. Westwood and McClellan support various youth rebellion genres , and these schools have also become the source of inspiration for their designs in turn. They printed the declaration on T-shirts, "Only anarchism is the most beautiful." In their common careers, Westwood is a practical designer. She designs and creates homes, while McClellan designs and creates more "in thought" and "literally". This gentle, elegant, kind-faced person has lovely curly red hair. , but he is a staunch anarchist. He was the founder of the British swing band "Sex Gunmen". His fanatical ideas undoubtedly infected and supported Westwood. During the demonstrations against the Vietnam War, Mike Lelan was arrested, and Westwood voluntarily went to jail after hearing the news. They claimed to expose the depravity and hypocrisy of our society. Westwood said: "We attacked our own culture and all superstitions. We tried to find our True freedom."

How do you evaluate Westwood's designs? Even she herself can't say clearly, or is impatient, about her creations. She has the creative passion of an artist, but lacks it. The clear mind of a politician. However, as she firmly believes, culture reflects society, and fashion is an inevitable part of social culture. What her creations represent is the so-called "subculture group" of modern society. It is Her creative ideas are based on political anarchism and artistic anti-traditional spirit. In the 1980s, she used "punk" as her palette to create clothing that was loved by some modern youths. She was also called As the mother of "punk", some of Westwood's weird ideas always pop up at the first moment. This kind of thinking is usually manifested in twisted stitching, asymmetric tailoring, unfinished hems and discordant colors. Her goal is clear: to challenge the traditional icons in the fashion industry. Although she often mentions Chanel, Vionnet, and Armani with great reverence, her creative results are against them. She once put a L. Ashley, a traditional women's clothing designer, calls it the worst designer, "She dresses women like children, like little pitiful people or fools hiding in the bedroom."

History has always been They are all written by those who are dissatisfied with history. Changing the status quo and opposing traditional clothing are not uncommon ideas in the history of clothing in the twentieth century. However, people like her who completely negate traditional high fashion and use anti-traditional and brutal methods To impact the aesthetics of clothing, there is no doubt that she was unique in the 1980s, and her influence could not but spread to the fashion industry. In 1982, the British magazine "Observer" called Westwood the "Queen of the King's Road." The article said , the world cannot deny her influence, from the "Doomsday" to the Paris stage. As a pioneer warrior and the mother of modern culture, her creative thinking inspired many modern designers. She broke the shackles and impacted them. The so-called "suffocating fashion salon".

Society is like this

Such a strange combination, Westwood and "punk" despise traditional fashion and abandon traditional beauty, but make this anti-fashion and anti-fashion style become a new fashion and new fashion. If we say that Wei Wei Westwood's designs are often too extreme and result in more haste than speed, while other designers have instead created a new path in fashion design by downplaying her extreme approach.

Vivienne Westwood

Introduction

Vivienne Westwood, whose real name is Vivienne Isabel Swire, was born on April 8, 1941, in a British labor family. When she was young, she married Derek John Westwood and gave birth to a baby boy. However, she could not bear the boring life of a housewife and decided to divorce.

In 1971, she became interested in fashion after meeting McLaren, who was in a band, and designed stage costumes for her boyfriend McLaren.

In 1972, he partnered with McLaren to open the first boutique, called "Let it Rock".

The name was changed to "Sex" in 1974, and again to "Incitement" in 1976. "", and the store mostly sold leather clothing with bold styles and erotic connotations, so it was deeply loved by Heavy Metal supporters at the time.

In 1989, he was selected as one of the top six designers of the year by Women's Wear Daily, a daily newspaper that reports on the clothing industry.

In 1990 and 1991, he became the British Designer of the Year, establishing Vivienne Westwood's status as a master.

Classic works

The most admirable thing about Vivienne’s designs is that she draws materials from traditional historical clothing and transforms them into modern style design techniques. She continues to integrate the traditions of the 17th and 18th centuries. She interprets the characteristics of clothing and successfully brings street fashion into the field of fashion with special techniques; she also brings the charm of Scottish plaid to its fullest, pushing the British charm to the highest point. Looking for creative elements from tradition, we repurpose designs such as outdated corsets, platform high heels, and classic Scottish plaid, and once again become new fashionable items. They are undoubtedly Vivienne Westwood's classic works.

Brand Identity

The crown, planet and skull commonly used by punk godmother Vivienne Westwood appear in the design of brooches, bracelets and necklaces with high chroma, adding a lot of cool and fashionable Pretty appearance

Style Characteristics

In the early 1980s, Vivienne’s design style began to break away from strong social consciousness and political criticism, and began to pay attention to tailoring and the use of materials. Romantic pirate styles such as wavy skirts, ruffle piping, belt-buckled pirate hats, and boots jumped onto the international popular stage and immediately attracted attention. In the mid-1980s, Vivienne began to explore classical and British traditions. In the 1990s, Vivienne designed irregular cuts, exaggerated and complex structures, nonsensical dressing styles, and contrasting combinations of different materials and colors, which have become Vivienne's unique style.

Manga

In the manga "NANA" by Ai Yazawa, the clothes and jewelry of the heroine Nana Osaki are those of Vivienne Westwood.